Wednesday, February 9 11:00 AM - 12:15 PM Session B: The Mobile Explosion – As Content, Communications and Technology Become Ubiquitous While it didn’t exactly sneak up on us, wireless is suddenly everywhere and impacting everything we do. Cell phones now take pictures and double as MP3 and game players. The debate is no longer which PDA or cell phone features will be the dominant winner. The question is how many mobile devices will a consumer purchase. Wireless is an industry that is only beginning to be defined – and the media, entertainment, content and information industries are at the epicenter of this explosive growth. Whether we are speaking of wireless in the context of the individual user, the home, the car, the office or mobile workplace- or whether we are speaking of voice, video or data in a cell, broadband, wi-fi or wi-max universe, wireless is the basic enabler. Consumer habits are in flux and sooner or later, every sector of our strategic planning and understanding will ultimate have to be reengineered. Howard Gefen, Director, Mobile Operator Solutions, Windows Mobile Division, Microsoft Corporation Larry Shapiro, Executive Vice president, Business Development and Operations, Walt Disney Internet Group Larry Berkin, Director of Developer Marketing, PalmSource, Inc., Graeme Ferguson, Executive Head of Content Development, Vodafone Group Services Ltd John Burris, Director, Data Product Marketing, Sprint Dean Newton, Vice President, Entertainment Media & Business Affairs, InfoSpace Mobile Kenneth M. Leon, Director, Equity Analyst, Telecommunications Group, Standard & Poor's Equity Research, Moderator Introduced by: Ralph Simon, Mobile Entertainment Forum, U.S. Chair Americas Kenneth M. Leon, Director, Equity Analyst, Telecommunications Group, Standard & Poor's Equity Research: Kenneth M. Leon joined Standard & Poor’s U.S. Equity Research Services in March 2003. He is a director of Standard & Poor’s Telecommunications Group. He also follows the Wireless Services and Telecom Equipment Industries where he has spent over 20 years covering the broad telecommunications services and equipment sectors. Prior to joining Standard & Poor’s, Ken was a global sector head of Telecommunications and a senior equities analyst at ABN AMRO for the last six years. Most of his 20-year research experience was at Bear Stearns and Lehman Brothers. He was recognized as a three time, Institutional Investors Magazine All Star Analyst in Wireless and a four time Wall Street All Star. Ken is a CPA, and holds a BS and MBA from New York University. Dean Newton, Vice President, Entertainment Media & Business Affairs, InfoSpace Mobile: Dean Newton is the Vice President of Entertainment Media & Business Affairs at InfoSpace Mobile, one of the world’s largest providers of digital wireless media, such as ringtones, master audio, phone graphics, animations and games. Newton is responsible for structuring and negotiating entertainment, content, new media and wireless-related transactions, as well as carrier, distribution, billing and hosting agreements. Formulating the company’s licensing strategy, DRM and privacy policies, and patent and trademark initiatives are also among his current responsibilities. Prior to joining the company, Newton served as Vice President, Business & Legal Affairs for 550 Digital Media Ventures, Inc., responsible for various business, legal and operational matters for Sony Broadband Entertainment’s technology venture capital/development subsidiary. Previously Newton worked as an attorney at the firm Gang, Tyre, Ramer & Brown in Beverly Hills, California where his practice included representing recording artists Jennifer Lopez, Mariah Carey, Janet Jackson, Tina Turner, various music producers, writers, entertainment and new media companies in entertainment-related transactions. He began his career in corporate practice with Los Angeles based firm Gibson, Dunn & Crutcher LLP. Newton is a graduate of Harvard University, where he received both B.A. and J.D. degrees. He currently resides in Los Angeles. Howard Gefen, Director, Mobile Operator Solutions, Windows Mobile Division, Microsoft Corporation: As Director of Mobile Operator Solutions, Howard is responsible for definition and implementation of mobile entertainment and productivity solutions for the Microsoft Smartphone, Pocket PC Phone Edition, and Pocket PC product line. He has led business development activities in the division for three years. Prior to Microsoft, Howard was Vice President for Sales and Marketing at Locate Networks; Vice President for Acquisitions and Integrations at AT&T Wireless, where he served as Vice President and General Manager before assuming that role... Earlier in career, held management positions with AT&T, Western Union, and Dun & Bradstreet... Earned a bachelor of arts in government and economics from Connecticut College, and an MBA from Olin School of Business, Washington University, St. Louis. Larry Berkin is the director of developer marketing for PalmSource, Inc., responsible for all marketing related activities for the PalmSource developer community, including developer co-marketing programs and the PalmSource Applications Directory. Prior to joining PalmSource, Berkin founded an educational software company while still in college that shipped one of the first 10 products to launch in conjunction with the Apple Macintosh in 1984. He has also held several senior management positions in product development, marketing and business development at companies including Broderbund Software, Island Graphics, and Excite@Home. In addition, Berkin founded his own video games company that produced games for LucasArts, Sega and 3DO. Berkin has a bachelor’s degree in computer science and a master’s degree from Duke University. Graeme Ferguson, Executive Head of Content Development, Vodafone Group Services Ltd: Graeme Ferguson joined Vodafone in August 2002 to lead the Content Development Team for Vodafone Group Services Ltd. This team is Vodafone Group’s central content broker providing a single-focus point for the development of commercial relationships with leading multi-market content providers, key media owners and premium rights holders. Graeme’s entire focus is to ensure Vodafones’ customers continue to have access to the best range of world-class premium content and services. Over recent months Graeme headed Global negotiations with some of the world’s best-known media brands, including Lara Croft-Tomb Raider and UEFA Champions League. He also headed negotiations for the acquisition of the English Premier league football rights for the UK and Ireland markets. Graeme brings with him a great deal of invaluable experience in content development in interactive and traditional broadcast media in general, and next generation (3G) mobile content in particular. Most recently he was Vice President of Business Development at Worldzap, a pioneer in the distribution of premium sport video clips (ie; FIFA World Cup) for next-generation (3G) mobile devices. Graeme’s responsibilities included the design of the commercial model for multi-media content distribution via mobile operators. Prior to this, Graeme was employed as Director of Business Development (Europe) of QuokkaSports.com, a broadband sports start-up, headquartered in San Francisco. As part of the senior management team, Graeme’s role was to develop and maximise revenue opportunities and acquire premium rights for the company in Europe. He also spent several years working at NBC and CNBC International where he held a variety of responsibilities in developing international and regional commercial initiatives, as well as planning for the launch of CNBCEurope.com. Graeme is married with one child and lives in London. John Burris, Director, Data Product Marketing, Sprint: John Burris is the Director - Data Product Marketing for Sprint. In this role, he runs Sprint's wireless data service business (PCS Vision) as well as Sprint's premium service businesses (i.e. multimedia services, downloadable applications/games, ringers, screen savers, etc.). John has been with Sprint for two years, previously working in Sprint PCS Business Development where he was responsible for closing large 2G/3G deals with content and service partners. In a different role, John lead the market development team for Sprint's CLEC business that was rolling out national telephony services. Before joining Sprint, he was a co-founder of Orbit Commerce, an eBusiness platform for the delivery of web-based applications to small and medium-sized businesses. The company had numerous Fortune 500 clients and in 2001 was sold to Digital River, a publicly-traded company. He also worked several years for Accenture where he was a member of a technology team that worked out of the Stanford Research Park in Palo Alto. Most of his clients were members of the telecommunications and Internet industries. John has a Bachelor of Science degree in Electrical Engineering from Iowa State University in Ames, and earned his Master of Business Administration degree from Harvard Business School Ralph Simon, Mobile Entertainment Forum, U.S. Chair Americas: Ralph Simon is recognized as one of the global mobile entertainment industry’s leading authorities on mobile entertainment, music, mobile content, rights and super-distribution. Simon chairs the Mobile Entertainment Forum in the USA and Americas, and plays a leading role in the mobile entertainment industry, representing and helping MEF member companies grow and create revenues from the usage and distribution of mobile entertainment content, mobile music, messaging, technology and applications. Simon is a true pioneer of the mobile entertainment industry having been the first to introduce ring tones to the USA, Canada, UK and Australasia in 1999, where he co-founded and became Chairman of Yourmobile (now known as Infospace Mobile) specializing in the development, distribution and application of mobile music, entertainment content, intellectual property and publishing rights for mobile phones and devices. (Vivendi-Universal acquired Yourmobile from Simon and his co-founders in 2002 and sold it on to Infospace in 2003). Prior to entering the mobile entertainment industry in 1998, Simon had a distinguished career in the record and music publishing business. He co-founded and developed the Zomba Group of record labels and music publishing companies, including Jive Records – growing it to become the world’s leading independent music publishing and recording organizations. Simon also held the position of Executive Vice President of Capitol Records and Blue Note Records in the mid 90’s, where he was instrumental in launching EMI’s global New Technology & New Media division, and bringing Capitol Records to record profitability. He has over two decades of successful entrepreneurial and leadership experience in the recording, music publishing, entertainment industry, and in the past 3 years has played a leading role in the development of the global mobile entertainment industry. Simon has various business interests in mobile, and serves as a special advisor and mobile consigliore to leading companies in the mobile and mobile content and rights businesses. He also advises and guides the mobile interests of some of the world’s leading recording artists and personalities, including U2, Shania Twain, Justin Timberlake, Metallica and The Red Hot Chili Peppers. He serves on the advisory board of leading Finnish mobile channel and platform specialists, Starcut, and acts as a specialist mobile advisor to mobile phone companies, handset manufacturers and entertainment companies in North America Europe and Asia-Pacific. He is regarded as one of the world’s leading authorities on the complex issues of mobile content copyright usage, revenue generation from content & data services and the conditional access syndication of proprietary music and mobile content. He is a Fellow of the Royal Society of Arts in the UK and a member of the Academy of Recorded Arts & Sciences in the USA. Simon is based in Los Angeles.