Thursday, March 31 10:45 AM - Noon Track III: Everything-on-Demand: From the Server to the Set-Top Box - Movies, TV Programs, Games and More - Enhanced Content Opportunity Now in 50 Million Homes The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Stuart Lipson, Vice President of Content Solutions, Seachange Ken Goldsholl, CEO, PRISMIQ Daniel Putterman, President and CEO, Mediabolic Reggie Bradford, President, TANDBERG Television Bill Correll, Director, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc., Moderator Additional speakers to be announced Daniel Putterman is President and CEO of Mediabolic. He founded the company in 1999 and his leadership and vision have driven the company’s success. Prior to Mediabolic, Putterman founded Maximum Information, Inc., the first enterprise Web management solution company, acquired by NetManage (NASDAQ: NETM) in 1996. He went on to co-found EoExchange, a supplier of Internet Research Solutions to vertical portals, one year later. A technology industry veteran, Putterman held senior management positions at Borland International and Symantec Corporation and was responsible for product management, business development and worldwide evangelism. Stuart Lipson, Vice President, Content Solutions, SeaChange International: Stuart Lipson is vice president of Content Solutions for the world’s leading on-demand systems provider SeaChange International. Lipson is focused on supporting television networks, studios and other content creators and providers in their efforts to more efficiently distribute content and extend their brands as television rapidly evolves toward more personal applications across all forms of television and online venues. Lipson has focused on media and entertainment for over 20 years. Since 1996, his consultancy provided strategic support for a wide range of television programmers and technology companies including Court TV, Agency.com and Incanta. Lipson spent the six prior years with Century Communications, where he was vice president of programming and advertising sales. His career began with ten years in television commercial production. Lipson earned his M.S. in technology management from Polytechnic University and his Bachelor’s degree in business administration from the State University of New York at Albany. Lipson serves on the board of the Big Picture Alliance, which provides Philadelphia’s inner city youth with opportunities to learn about film production. He is also a member of the Directors Guild of America and the Cable & Telecommunications Association for Marketing. Reggie Bradford, President, TANDBERG Television: Mr. Bradford’s results-driven leadership has TANDBERG Television well positioned to lead the industry in its transition toward all digital television. TANDBERG Television offers of the cable TV industry with innovative solutions that are enabling cable and telecom operators to accelerate the delivery of digital video and on-demand content to consumers worldwide. As President of TANDBERG Television, Mr. Bradford oversees a growing and talented team focused on exceeding the needs of leaders in cable, telecom and entertainment, including Comcast Cable, Cox Communications, Time Warner Cable, Belgacom, BSkyB, iN DEMAND, HBO, Warner Bros. and Starz! Encore. Previously, Mr. Bradford served as President and CEO of N2 Broadband, a leading provider of scalable, open-standard solutions for on-demand entertainment. TANDBERG Television acquired N2 Broadband in February of 2005 in order to leverage its deep expertise and customer ties in the North American cable market that Mr. Bradford was instrumental in building. Prior to joining N2 Broadband, Mr. Bradford served as Chief Marketing Officer at WebMD Corp, where he played an integral role in building a fledgling start-up with 40 employees into one of the fastest growing, most recognized Internet brands in the world backed by 4,000 employees and more than $2 billion in funding. His signature style of strategic direction has forged a solid and stellar 13-year career that includes a broad range of operations, management, and marketing experience in traditional and emerging sectors, including various positions with Miller Brewing Company, a subsidiary of Phillip Morris. Like the companies he has led and contributed to in the past, Mr. Bradford has built his professional capabilities with a steady, consistent commitment to quality. Mr. Bradford earned a BBA in Finance from the University of Georgia and an MBA from Emory University. Bill Correll, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc: Bill Correll is responsible for corporate alliances and strategic investments across a range of substantive areas at Sun, including broadband and wireless entertainment services, and telecommunications infrastructure. A fifteen year veteran of the industry, he has spearheaded Sun's market and product efforts in digital television, video over IP, multiplayer online games, digital asset and rights management, and content workflow. Bill has appeared on numerous industry panels and forums as an expert in digital media and telecommunication trends, technology and business models Ken Goldsholl is the CEO of PRISMIQ, a California-based startup developing Networked Entertainment Gateways, the next wave of set-top boxes, digital entertainment centers, and related devices that exploit broadband access. PRISMIQ’s flagship MediaPlayer product has won more awards than other in its category, including "Product of the Year" from PC Magazine, C\NET, TechTV, Computer Shopper magazine, Electronic House magazine, and the Consumer Electronics Association. Previous to PRISMIQ, Mr. Goldsholl was the founder and CEO of Atlas Communication Engines, Inc., which was acquired by audio and video conferencing equipment leader Polycom in December 1999. He has a BS in Electrical Engineering from New Jersey Institute of Technology.