Thursday, March 31 10:45 AM - Noon Track I: Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM Implementation While there may be no short term fix when it comes to the evolving relationship of the digital technologies and their impact on music, film and information content distribution, what we can perhaps all agree on is that it is all becoming a more sophisticated relationship. As broadband grows, with it come not only threats to rights holders, but also potential solutions and new attitudes in public behavior. All the news is not bad. While the adversarial positions in the legal process may not be softening and the legislative proposals continue to weave through the system, there are many factors in the technological space as well as in the marketplace which may come to mitigate or even change the flow of history. In this session, we bring together a group of the primary players in the field, looking to exchange ideas and give us a roadmap for the future. Gerd Leonhard, Music Futurist, Senior Advisor, Media Rights Technologies Michael Petricone, VP Government Relations, CEA Consumer Electronics Association Brad Hunt, Sr. VP, Chief Technology Officer, Motion Picture Association of America, Inc. Donald M. Whiteside, Vice President, Corporate Technology Group, Director, Technology Policy and Standards, INTEL CORPORATION Jennifer Urban, Director of Intellectual Property Clinic, USC Law School Jon Healey, Staff Writer, Los Angeles Times, Moderator Donald M. Whiteside, Vice President, Corporate Technology Group, Director, Technology Policy and Standards, INTEL CORPORATION: Donald M. Whiteside is vice president of the Corporate Technology Group and director of Technical Policy and Standards for Intel Corporation. Whiteside is responsible for coordinating Intel's efforts in development and management of technical policy and standards in support of Intel's global technology leadership objectives. The TPS organization influences global technical policy through facilitating Intel participation in global standards setting processes, industry alliances, public policy organizations, and legislative & regulatory agencies. Prior to Whiteside's appointment as director, Technical Policy & Standards, he was director, Strategic Programs Office where he coordinated Intel's efforts in accelerating broadband and rich content deployment. Whiteside received a bachelor's degree in Mathematics & Computer Science from Tulane University in 1981. Brad Hunt, Senior Vice President, Chief Technology Officer, Motion Picture Association of America, Inc.: Mr. Hunt is the Senior Vice President and Chief Technology Officer for the Motion Picture Association of America. He works closely with the seven major studios that make up the MPAA on content protection and anti-piracy related issues and policymaking. He leads the MPAA Office of Technology’s involvement in content protection specifications and licensing, international standardization efforts, regulatory and legislative initiatives, and content protection compliance monitoring and enforcement. Mr. Hunt has worked in the motion picture and television industry for over twenty-five years in a variety of roles ranging from research & development, marketing, strategic planning, and executive management in the motion picture film, digital post-production hardware, and post-production service businesses. Mr. Hunt has a Bachelor of Science degree in Chemical Engineering from the Rose-Hulman Institute of Technology and an M.B.A. degree from the William E. Simon Graduate Business School at the University of Rochester. He is a member of the Academy of Motion Picture Arts and Sciences and a Fellow of the Society of Motion Picture and Television Engineers. Michael Petricone, Vice President, Consumer Electronics Association: Michael Petricone is the vice president of technology policy for the Consumer Electronics Association (CEA) where he manages the government and legal affairs department. In his position, Michael is responsible for developing and implementing the public policy priorities of CEA. He represents the technology industry's position before Congress, the Executive Branch and administrative agencies on issues such as digital rights management, broadband, and privacy. Mr. Petricone is a frequent public speaker on issues impacting the consumer electronics industry. Mr. Petricone received his law degree from Georgetown University Law Center and his undergraduate degree from Tufts University. He resides in Washington D.C. CEA represents more than 1000 U.S. manufacturers of audio, video, accessories, mobile electronics, communication, information and multimedia products that are sold through consumer channels. CEA also sponsors and manages the International Consumer Electronics Show (CES), the world's largest annual trade event showcasing consumer electronics products. Gerd Leonhard is the Founder and CEO of ThinkAndLink, a Basel (Switzerland) and San Francisco / CA -based strategic advisory firm that connects people, companies, resources and ideas in the converging sectors of entertainment and technology. In this capacity, Gerd serves as Senior Strategy Adviser for www.mediarightstech.com, a Santa Cruz, CA-based software company that creates and markets innovative media copy-control and super-distribution solutions. Gerd is a widely published and internationally acclaimed digital media expert and futurist, speaker and author; his forthcoming book ŒThe Future of Music is due to be published by Berklee Press in the fall of 2004. During the heydays of the Internet bubble, Gerd served as Founder and CEO of LicenseMusic.com, in San Francisco, and pioneered the use of technology in B2B media commerce. As a guitarist and composer, Gerd won the Quincy Jones Award (1986), and is a graduate of Boston's Berklee College of Music. He was the Co-Founder and Executive Producer of the pan-European talent event EuroPopDays, served as Expert Adviser on the Cultural Industries to the European Commission in Brussels, is acting VP European Development for Musicrypt, Inc (Toronto, Canada) and consults many start-ups in the music and technology sectors, both in Europe as well as in the U.S. Jon Healey is a staff writer at the Los Angeles Times, where he covers the convergence of entertainment and technology. Frequent story topics include copyright-infringement lawsuits, the Broadcast Flag and other digital-rights management schemes, copyright-infringement lawsuits, HDTV, copyright-infringement lawsuits, online music and video services, copyright-infringement lawsuits, and new business models for digital distribution of entertainment. A 24-year veteran of the news business whose career has been distinguished more by volume than quality, he joined the Times in October 2000 after three years as a telecom and multimedia reporter for the San Jose Mercury News. Prior to that, he spent seven years in Washington for Congressional Quarterly and the Winston-Salem Journal, covering telecommunications and transportation policy, tobacco, textiles and the NEA. Jennifer Urban, Director of Intellectual Property Clinic, USC Law School: The United States' transition from its traditional manufacturing base to a digital powerhouse has given rise to a rich information economy and a market for creative goods that is vastly different from previous markets. While consumers are now able to more closely interact with creative goods (such as movies, music, and e-books) than ever before, the same digital technology that allows myriad uses of creative goods can also "lock up" those goods or track consumers' habits at an intimate level. Such dramatic economic changes have radically altered the legal landscape as well, sparking intriguing questions of ownership, fair use, privacy and national security. As the director of the Intellectual Property Clinic--recently formed by the USC Law School, the USC Annenberg Center for Communication, and USC Information Services Division--Jennifer Urban is one of the key players at the university seeking answers to these issues and many more. "Large players with a great deal of resources have a lot of input into the discussion, of course, as they should: intellectual property law is aimed at incentivizing creation by economic actors," says Urban. "But the public is meant to benefit the most from intellectual property law and stands to lose if it is not employed well. So I think that extending the debate and thinking through the issues clearly is very important."