Thursday, March 31 2:15 PM - 3:30 PM Track II: Subscription and Download Models in Broadband: Music, Film, TV. Games and Information Content Distribution The conversation is about subscription and download purchase. Whether it’s the cable, satellite and Internet SVOD/VOD industry, the music streaming and MP3 industry, the radio industry or the information content industry, everyone is experimenting with forms of pay access to content. In the cable industry, the original subscription model is being gussied up with new packages, genre choices and greater access to content. In the music industry, the goal is to strike some a necessary answer to the upside down world of illegal P2P, and in the news and content industry, subscription models are being tested out every day to determine customer appetites. The question of which subscription or download model will serve which type of product is yet to be determined. In this session however, we bring together companies who are investing their futures on the answer. Don Ryan, General Manager of Microsoft Games Studios Scott Roesch, VP Marketing, AtomShockwave Corp. Zack Zalon, President, Virgin Digital Brad Singer, Executive Vice President, Products and Markets, PaymentOne Ron Frankel, CEO, Synacor Stephen Smyth, Vice President, Mobile and Emerging Media, Reuters Jan Steenkamp, CEO, Entriq, Moderator Don Ryan, General Manager, Microsoft Games Studios: As a GM for Microsoft Games Studios (MGS), Don Ryan oversees the Online Games and Simulations studios. The Online Games studio is responsible for the MSN Games Channel, Messenger Games Channel and Xbox Live Arcade service. The Simulations studio is responsible for the "Flight Simulator" franchise as well as the "Combat Flight Simulator" and "Train Simulator" products. Don joined MGS in 2000 to drive content development for the MSN Games studio and later went on to manage all aspects of the studio before moving into his current position. As a thirteen-year Microsoft veteran, Don spent the early part of his career developing network technology for the Windows client and server products. Don holds a B.S. in Electrical Engineering, with a specialty in Computer Engineering, from the University of Alaska Fairbanks. He is currently working on an Executive MBA from the Kellogg School of Management. Scott Roesch, Vice President, Marketing, AtomShockwave: Scott is responsible for marketing, consumer revenue, creative direction, and site management at AtomShockwave. His career in Internet media spans 10 years, the first half as an editor-producer with pioneering Web properties Mr. Showbiz and ESPN.com, and the latter half with AtomShockwave. He joined AtomFilms in 1998 as a member of the startup's small launch team, and has since served the company in several capacities, including marketing, content acquisition, business development, editorial, and programming. Scott earned a BA in English from the University of Washington. Jan Steenkamp, CEO, Entriq: As CEO of Entriq, Jan Steenkamp brings to the company his extensive experience in pay television operations, gained from a range of management positions within MIH Limited (MIHL) since 1985. Before joining Entriq, Steenkamp was CEO of MIHL’s technology division and Chairman of OpenTV Corp. until August 2002. Prior to this, he was CEO of OpenTV, where he was instrumental in its development as the leading provider of cost-effective solutions for the delivery of digital interactive services to television viewers around the world. Previously, Steenkamp was the Commercial Director of Irdeto Consultants in The Netherlands, and held various management and new business initiative positions at both Irdeto and the MIH Group from 1985 to 1997. During that time, he initiated the introduction of pay television in Greece, managed a project team to establish pay television in Italy, worked with Shinawatra in Thailand to establish digital television, worked with Galaxy in Australia to launch the first DVB digital DTH platform in the world, and was active in the acquisition and development of the European Nethold operations in The Netherlands, Belgium, Finland, Sweden, Denmark and Norway. Steenkamp studied electrical engineering at Witwatersrand Technicon in South Africa and has a television broadcasting background. Today, he is a sought-after speaker on the topics of Pay Media over the Internet and the future of broadband. Brad Singer is Executive Vice President of Products and Markets for PaymentOne, a leading online payment solutions provider. Brad leads the company’s overall market strategy, new product initiatives, and partnership activities. Brad has over 18 years of business and general management experience in the media, payment and technology markets. Previously, Brad served as Vice President of Strategic Marketing and Content Licensing at NewsEdge, an early pioneer in content syndication, which achieved annual growth rates of over 40%, consistent profitability, and a successful IPO during his 8-year tenure (later acquired by Thomson Corporation). Brad also served as General Manager of the NewsPage.com business, an early innovator in on-line fee-based services. Most recently, Brad served as Vice President Marketing and Business Development at TeleKnowledge, a billing and e-commerce infrastructure company. Brad has also held management positions at Citibank and General Electric and served on the Dun and Bradstreet executive Advisory Board. He earned a BS in Computer Science and Economics from Tufts University, and holds an MBA in Finance from the Wharton Business School. Brad has been featured in the technology and business press, and has been a frequent speaker at industry events. Stephen Smyth, Vice President, Mobile and Emerging Media, Reuters: Stephen Smyth leads Reuters consumer mobile and emerging media businesses, and is responsible for maximising revenues and brand value from the company’s presence on these platforms. In this role, he oversees Reuters mobile and interactive television media products including relationships with key technology providers and affiliates across the globe. Prior to his current role, Stephen was responsible for media strategy and business development for Reuters. Before joining Reuters in January 2003, he was Director of Business Development for Bertelsmann, the media group. At Bertelsmann, Stephen worked for a number of divisions including the RTL Group, Bookspan and the firms E-Commerce Group. Prior to this he co-founded a number of software development companies. He received his B.A. and B.A.I. from Trinity College, University of Dublin and his M.S. from the Massachusetts Institute of Technology. Ron Frankel, CEO, Synacor: As CEO, Ron Frankel has leveraged his experience as an executive in media and technology to establish Synacor as the leading provider of bundled premium services to ISPs. Prior to joining Synacor Frankel formed MGM Interactive as President where he guided the production of interactive games; the development of complementary online services and new business strategies for MGM in the interactive entertainment field. He has also served as Co-Founder and CEO of Perks.com – an early leader in the delivery of loyalty and performance enhancement solutions for corporate clients including CitiGroup, Dr. Pepper, Showtime, Infiniti Motors, Handspring and Sony. Additionally, Frankel served as Executive Vice President, Chief Financial Officer and Senior Vice President of Marketing and Sales for Softview – a leading creator of productivity software that later merged with Chipsoft and Intuit. Additionally, he had served as Senior Vice President of Marketing and Sales for Kenfil Distribution – then the largest distributor of entertainment and productivity software in the U.S. Frankel attended the University of California, Berkley as an undergraduate and received a Juris Doctor from The University of Southern California Law Center with a specialty in corporate finance and technology.