2:15 PM - 3:30 PM
Track I:
Market Data, DRM & Piracy: Establishing the Economic Baseline for Film, Music and Games
At the bottom line of the Digital Rights Management and Piracy controversy is the financial stability of the entertainment industry. The statistics behind the issue of digital piracy of product can be sobering and sometimes surprising. While some studies indicate that CD and DVD sales are not significantly or negatively hurting the bottom line of entertainment product sales, others point in just the opposite direction. How to react to the proliferation of P2P distribution of entertainment product and how to implement technology to inhibit that process of theft – that is the question. Market data however can be a help in making those determinations. In this session, we will bring together executives with access to the market data and studies. With the proliferation of broadband digital networks to the consumer, the issue of digital piracy and rights will never go away. In this session, we will begin a conversation to address the facts behind the economic crisis.
Richard LeVine, Senior Manager, Accenture
Mark Ishikawa, Chief Executive Officer, BayTSP, Inc.
Lydia Loizides, Analyst / Principal, Paphion Inc.
Myra Moore, President, DTC
Gerry Kaufhold, Principal Analyst, In-Stat
Jeff Karish, Associate Principal McKinsey & Company
Larry Gerbrandt, Media & Entertainment Practice, AlixPartners, LLC., Moderator
Additional speakers to be announced
Richard LeVine, Senior Manager, Accenture: Rick LeVine is an Experienc
ed Senior Manager in Accenture’s Global Architecture and Core Technologies organization. Accenture’s security practice is a global presence, and consists of 250+ deep security experts and 800+ skilled consultants with security experience. Accenture is a $13B firm with a global presence and credentials that include the Media and Entertainment industries, Fortune 500 technology and financial services firms, Military, Intelligence, and Government agencies. Accenture’s focus is on the development of high performance competitive strategies, cutting edge industrial strength technical architectures and business processes, and the delivery of comprehensive security solutions. Accenture’s approach is technology and vendor agnostic, driven by a network of relationships with virtually all of the top-tier technology firms. Mr LeVine’s technical expertise includes Digital Rights Management, Enterprise Content Management, Unix, Windows and Enterprise Network infrastructure architecture, Disaster Recovery and Business Continuity, and Identity and Access Management technologies. Mr. LeVine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a recent MIT Sloan Master of Science in the Management of Technology degree, which included both the content of the prestigious MIT Sloan MBA, and the rigor of a published MIT Masters Thesis focused on Software Product Platforms. Rick is also the author of several published Digital Rights Management and Security Patents focused on the Media and Entertainment space.Mark Ishikawa, Chief Executive Officer, BayTSP, Inc.: Mr. Ishikawa is an
expert in the fields of Internet content distribution, spidering, peer-to-peer (P2P) applications, digital rights management and database design, and has served in a variety of executive level positions in numerous Silicon Valley technology companies. Over the course of his nearly two decades in the computer services industry, Mr. Ishikawa has engineered and managed large-scale databases, wide-area networks, and encryption systems for organizations ranging from the U.S. Department of Defense to Hewlett Packard. Prior to founding BayTSP in 1999, he served as Chief Operating Officer of Infonent.com. He has served as an expert witness for the Justice Department on peer-to-peer technologies and has spoken on file sharing, digital intellectual property protection and online privacy and anonymity at universities and conferences around the country.Lydia Loizides serves as Principal of Paphion Inc., where she works with both public and private media and technology organizations on corporate strategy, product planning, and business development. Prior, Ms. Loizides was part of Ziff Brothers Investments were she lead qualitative and quantitative research efforts in the communications, media and entertainment sectors. Previously, she served as Senior Analyst with Jupiter Research, leading the research efforts in cable and satellite markets, personal technologies and entertainment and media. Before her tenure with Jupiter, she spent six years in software development. She served as Senior Product Manager for VSystems Inc. and Product Marketing Manager at Ncompass Labs Inc., now part of Microsoft, were she was instrumental in bringing leading-edge component and content management software technology to market. Leading cable MSOs, cable programmers, television networks, and technology vendors have contracted Ms. Loizides expertise in the design, execution and analysis of primary consumer research and business intelligence. She has spoken at numerous conferences and events, including NCTA, CTAM, American Electronics Association, Association of National Advertisers, and National Academy of Television Arts and Sciences. Ms. Loizides has been published in several leading industry publications, written technology courseware and manuals, and has also consulted for several leading distribution, media and advertising firms. She is an active member and committee member of various industry groups and alliances, including NAMIC, SCTE, National Television Academy of Arts and Sciences, and CTAM. Ms. Loizides received both her undergraduate and post-graduate degrees from Simon Fraser University in Vancouver, Canada. She lives in New York City.
Myra Moore, Founder & President, Digital Tech Consulting (DTC): Myra is founder and president of Digital Tech Consulting. She also serves as the firm’s chief analyst. Myra has more than 15 years of experience as a market research director, technology analyst and business journalist. Under her direction, DTC has published several market-research studies: The Business of Digital Copyright, U.S. Digital Terrestrial TV Market and Online Media Services. Myra has served in analyst positions for Paul Kagan Associates and Parks Associates, and has written about technology for a variety of news outlets including The Philadelphia Inquirer, The Dallas Morning News and the Knight Ridder news service.
Gerry Kaufhold, Principal Analyst, Converging Markets & Technologie
s, Multimedia. Broadband & Consumer Content, In-Stat: Since 1991, Gerry Kaufhold has been with In-Stat/MDR, creating business models that are capable of predicting the dynamics of products for emerging, high technology marketplaces. He brings a unique and powerful insight to his analysis. Gerry Kaufhold founded, and is a Principal Analyst for, In-Stat/MDR's Converging Markets And Technologies Information Research Service. He analyzes technology trends in the Multimedia industry, and forecasts the growth of emerging Multimedia applications that are delivered over Ethernet, Cable TV, Satellite, Wireless and Digital Terrestrial network systems. Prior to joining In-Stat/MDR, he was new Business Development Manager for ST Microelectronics (formerly SGS-Thomson) and Linear Corporation. He was also Chief Engineer for commercial broadcast stations, and a contributing editor to Broadcast Engineering Magazine. He is a frequent contributor to Multichannel News, Electronic Business, and other industry journals. Mr. Kaufhold is frequently quoted in industry publications and other broadcast media, and he is a popular speaker at industry conferences with his wry style. His education is in physics and computer engineering. Kaufhold has initiated several new services for In-Stat/MDR. The Multimedia Service reports on trends in the set top box business, including technology issues and five-year product forecasts. The Digital TV Service "took the bull by the horns" and began predicting markets for emerging Digital TV products and services. In-Stat's Digital TV service was expanded during 2001 to include "Markets for Multimedia Broadband Services and Infrastructure, or MBSI. Gerry Kaufhold has successfully forecast the growth of CD-ROM drives for personal computers, as well as market shares for worldwide unit shipments of MPEG-related semiconductor devices. In a 1997 report about the video game industry, he correctly forecast that Sony would ship 47 million units of their popular PlayStation console by the end of Calendar 1998. Sony announced the shipment of their 50 millionth PlayStation in March of 1999. Currently, my focus is forecasting the growth of Markets for Multimedia Broadband service, which entails covering Cable TV, digital telephone systems, digital terrestrial broadcast networks, wireless cable TV and video game consoles. This research includes extensive discussion about the impact of the World Wide Web and electronic commerce. I've coined the term "freckle effect" to describe the neighborhood-by-neighborhood rollouts of multimedia broadband networks. If you place a colored pin in a map to indicate the kind of broadband service available by neighborhood, you wind up with a pattern of colored dots, or "freckles" with white space in between. From a consumer perspective, high-speed "Internet-like" content will arrive using branded delivery systems, and those companies that own the brand names will pre-program and edit the multimedia content so that it best serves the capabilities of their particular delivery system. The "freckle effect" also applies to business access services, with selected areas having Gigabit Ethernet Metro Area Networks, other areas using DSL services, and still others using fixed wireless or cable modems.Jeff Karish, Associate Principal, McKinsey & Company: Jeff joined Mc
Kinsey & Company in 1998 and is an Associate Principal in the Los Angeles office. He is a member of McKinsey’s Media & Entertainment and High Tech practices and serves major global media clients on critical strategic issues. Jeff received a J.D. from Harvard Law School, a Masters in Philosophy and International Relations from Cambridge University, and a B.A. in History from U.C. Berkeley. Before joining McKinsey, Jeff worked in the project finance and capital markets departments of two law firms in Los Angeles and Hong Kong. He is a member of the State Bar of California.Larry Gerbrandt, Media & Entertainment Practice, AlixPartners, LLC.: One of the most experienced media & entertainment analysts in the U.S., Gerbrandt joined AlixPartners, LLC in July 2004 after a 20-year career at Kagan World Media, including the last three as COO/senior analyst. He heads the media & entertainment practice for the Los Angeles office of AlixPartners, LLC and is a senior associate in its Financial Advisory Services group. The practice specializes in valuation, damage models and litigation support across a wide range of intellectual property sectors—including copyrights, trademarks and patents—along with breach of contract and profit participation issues. Gerbrandt is one of the most widely quoted analysts working in the field—frequently interviewed by USA Today, The New York Times, The Los Angeles Times, The Wall Street Journal and industry trades such as Variety, Hollywood Reporter and Multichannel News. He has also appeared on numerous TV shows, including Good Morning America, Entertainment Tonight and CNN and is a columnist for Euromedia magazine. He has a unique set of credentials in valuing movie/TV libraries, cable networks, movie theaters and emerging technology companies and has served as an expert witness in dozens of litigations and arbitrations, including one of the largest cases in Hollywood history—Katzenberg v. Disney. Over the span of two decades he helped build Kagan into a top media and entertainment research firm and created groundbreaking methodologies in financial modeling of movies, TV, cable, advertising and emerging media technologies such as HDTV, VOD, streaming media, Internet delivery and TV home shopping. In his COO role, he was responsible for all content, publishing, research, appraisal, and consulting operations. During his tenure at Kagan he served as senior analyst and contributor to more than 20 different publications, ranging from emerging technologies to VOD to cable programming to the valuation of movie and television assets. His background also includes managing publishing operations, producing TV commercials and industrial films, and running private cable systems. He is an award-winning fine arts photographer and is credited with developing and refining a novel Polaroid emulsion transfer process. He received a Bachelor’s degree in business administration from Loretto Heights College/Regis University in Denver, Colorado.