Wednesday, March 30 10:45 AM - Noon Track II: Hollywood and the Digital Home: How Technology and Content Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Bob Lambert, Senior Vice President, Worldwide Media Technology and Development, The Walt Disney Company Michael Arrieta, Senior Vice President, Sony Pictures Digital Entertainment Shahid Khan, Managing Director, BearingPoint, Inc. Adam Bain, Vice President, Technology & Production, Fox Sports Interactive Roger Munford, General Manager, Maxim Online Charles S. Swartz, Executive Director & CEO, Entertainment Technology Center at USC (ETC-USC) Lisa Napoli, Journalist, New York Times, American Public Media - Marketplace, Moderator Bob Lambert is Corporate Senior Vice President, Worldwide Media Technology and Development for The Walt Disney Company. Bob serves as the company’s senior technical executive in new media, technology development, standards, regulatory, and rights management work. His group is responsible for identifying and developing new technologies and related new business opportunities which will impact the Disney organization in the years ahead, and integrating these new media initiatives into company strategies and practices. Bob serves on advisory boards of USC, Virginia Tech, and the American Film Institute; and is the chair of the board of the University of Southern California Entertainment Technology Center. He has also served as an advisor to the National Academy of Science and the US FIRST program. Michael Arrieta, Senior Vice President, Sony Pictures Digital Entertainment: As Senior Vice President of Sony Pictures Digital Entertainment, a division of Sony Pictures Digital, Michael Arrieta is responsible for extending Sony Pictures Entertainment properties into the digital marketplace through integrated marketing and branding, distribution, licensing and digital sales. In this role, Arrieta oversees Sony Pictures Mobile, SonyPictures.com, the development of online casual games based on Sony Pictures properties and other network-delivered content. Since he joined Sony Pictures in 1997, Arrieta has helped shape critical digital programs and has been a key driver in creating entirely new broadband business initiatives for emerging, newly empowered audiences. His leadership of Sony Pictures Mobile has helped place the company at the forefront of the emerging mobile market. The division has developed an array of successful mobile entertainment offerings including games, ringtones, wallpaper, video products and other personalization products for such diverse properties as Spider-Man 2, "Wheel of Fortune," "Jeopardy!," Q*Bert and Snoop Dogg Boxing. Arrieta previously served as Senior Vice President, Strategic Alliances, for Sony Pictures Digital and was responsible for the creation and execution of all sales, licensing, acquisition and distribution efforts of Sony Pictures Entertainment in the digital marketplace. Prior to this, he served as Vice President of Operations and Co-General Manager of Sony Pictures’ Broadband Content Group where he oversaw the strategic development and operations for Sony Screenblast and the company’s expansion through emerging content into the broadband marketplace. An online entertainment industry expert, Arrieta has been central in focusing Sony Pictures' corporate development efforts in both traditional and digital media. He has helped identify and enable strategic opportunities for the company, including investments in important technology partners. Prior to joining Sony Pictures Entertainment, Arrieta worked for 20th Century Fox and Morgan Creek Productions, and served as a strategic consultant in the Entertainment Group at Price Waterhouse. Arrieta received his B.A. in economics and his M.B.A. from the University of California, Los Angeles. He resides in Los Angeles with his wife and two children. Shahid Khan is a Managing Director, BearingPoint, Inc. (formerly KPMG Consulting), responsible for leading the firm’s Entertainment Industry practice. In this role, Shahid oversees strategy and technology consulting projects for clients in the Music, Cable and Entertainment clients. In addition, Shahid also leads BearingPoint’s Thought Leadership activities for these segments. Prior to this role, Shahid was a Client Services Partner at IBM Global Services (IGS), where he led the activities of the various arms of IGS focusing on East Coast based Entertainment clients. Shahid is a seasoned Management Consulting and Information Technology (IT) Services professional with a strong background in developing and leading Services businesses. He has spent his career of managing senior level executive relationships and working with clients to diagnose their strategic, operational and technological issues and develop innovative solutions to address them. He has significant knowledge of the Media and Entertainment industry, and how emerging technologies are impacting them. Some of the key clients he has served include: Viacom, BMG, Warner Music, RIAA, Scholastic, Sony, etc. Prior to joining IBM, Shahid launched and led the Media Industry practices for two e-business consulting firms, ZEFER and Context. At these firms, while building the business, Shahid worked on strategic projects with senior executives at major Media firms. Shahid has also worked at Deloitte Consulting, JP Morgan and McGraw Hill, where he participated in and managed Strategy and IT projects globally. Shahid holds an MBA in Marketing and Finance from New York University's Stern School of Business. In addition, he has completed executive programs at Massachusetts Institute of Technology and New York University. Shahid has published white-papers on various topics related to the Entertainment Industry and Digital Economy. He is also a frequent speaker at industry conferences – his 2004 speaking engagements include the Billboard Music & Money Symposium, Jupiter Plug-In, Micropayments Conference and Digital Entertainment Conference. Adam Bain, Vice President, Production and Development, Fox Sports Interactive Media: As Vice President of Production and Development, Adam Bain is responsible for all product development and production of FOX Sports Interactive Media's businesses, including internet, broadband, wireless and interactive television. His responsibilities include overseeing development of all existing and new products, engineering, creative/design, production, video and broadband groups for FOX Sports' broadcast and cable network interactive arms. FOX Sports Interactive Media's businesses reach an audience of over 12 million monthly unique visitors and develop integrated media solutions for advertisers such as Ford, General Motors, Gillette, Visa, Sprint, Cingular, Anheuser-Busch, Coors, FedEx, UPS and Levis. Mr. Bain has spent the last 10 years leveraging advance media and new platform development. Prior to joining FOX Sports, he served as the online sports director for Los Angeles Times to guide and build their new media product, latimes.com. The product expanded the reach of Los Angeles Times beyond print circulation of 800,000 subscribers to over 3 million registered readers via the internet. Previously, he started up the new media division for the Cleveland Plain Dealer, Ohio's largest daily newspaper. There, he created and ran its first online venture, Cleveland.com, and developed the first digital museum for the Rock and Roll Hall of Fame. Mr. Bain holds a BA from Miami University and has helped create Miami's Interactive Media Studies School: a cross-disciplinary curriculum for students of all majors to merge digital theory and development with their respective areas of interest. Charles S. Swartz, Executive Director & CEO, Entertainment Technology Center at USC (ETC-USC): Charles S. Swartz is the executive director and CEO of the Entertainment Technology Center at USC (ETC-USC), where he oversees efforts to understand the impact of new technology on the entertainment industry. He draws from more than two decades of experience in feature film and television production, academic programming and strategic consulting to lead the Center in identifying emerging entertainment technology issues and developing projects to study them. Swartz began his in film and television production at Warner Bros. Television, Roger Corman’s New World Pictures and Dimension Pictures, which Swartz co-founded. Swartz produced eight feature films and earned a screen credit for writing six of them. After Dimension, Swartz became education specialist and program manager at UCLA Extension’s Department of Entertainment Studies and Performing Arts. There, he created a trendsetting curriculum that reflected the rise of digital technology and business in entertainment and that set new standards for film and television education. Following UCLA, Swartz was named director of business development for the entertainment industry at Anderson Consulting (now Accenture) and then director of integrated strategy for media and entertainment at e-business consulting firm Sapient. When Sapient closed its media sector, Swartz founded Charles S. Swartz Consulting to connect entertainment clients with companies exploring the potential of broadband wireless. Swartz assumed his current position at ETC-USC in 2003, refocusing and recharging the research center. He is governor representing SMPTE’s Hollywood region and co-chair of the Hollywood section education committee. SMPTE named Swartz Fellow in 2004. Roger Munford is General Manager of MaximNet, Inc., a division of Dennis Publishing U.S., responsible for bringing its stable of magazine titles – Maxim, Stuff, Blender, and The Week – to the digital world. Roger is involved in all aspects of the division’s day-to-day operation, including editorial content, sales and marketing, business development, as well as technical production. He’s also responsible for the vision of content deals that leverage the strength of the brands and capitalize on innovative technology. Working with print publications on the editorial side for over 10 years in London, UK, Roger was on the launch team of over 20 magazines before arriving on American shores in 1989. Since then, he launched five magazine titles to U.S. newsstands, before becoming VP of Publishing for the multinational catalog reseller, Micro Warehouse in 1993. As well as being responsible for publishing over 30 catalogs in 11 countries in eight different languages, Roger launched three retail web sites in 1997 and was truly bitten by the Internet bug. Since then, his world has been virtual, with more than eight years of online experience under his belt.