Friday, April 1st 11:05 AM - 12:20 PM Track II: Technology Infrastructure for the Delivery of Broadband Entertainment As we settle into a ubiquitous broadband universe, the delivery of entertainment, information and communication services to the consumer requires an ever growing and scalable technological infrastructure. Without the development and enhancement of broadband technologies, the entire future of the entertainment industry will be in question. Creating the new "Digital Hollywood" is not possible without the framework to support the structure itself. The products and services that will redefine technology require an infrastructure capable of supporting bandwidth intensive applications. Much of it is here today, but just as much is to come. In this session we will explore the capabilities of the systems in place, understand what kind of content we can deliver, as well as investigate what alternatives the production community has in reaching its marketplace. Kris Alexander, Director of Media and Entertainment Solutions, Akamai Bill Keating, CEO, Xtend Networks Troy Snyder, President and CEO, Nine Systems S.V. Vasudevan, Vice President, Systems Engineering and Chief Architect, BigBand Networks David Rice, Vice President of Sales, Limelight Networks Lauren Phillips, President, Lauren Phillips Consulting, Moderator Kris Alexander, Media and Entertainment Specialist, Akamai Technologies: Kris Alexander has an accomplished record as a marketing professional and business development entrepreneur in the high technology and media & entertainment industries. Alexander is presently the media and entertainment solutions manager for Akamai Technologies, overseeing the creation of media on-demand solutions for media and entertainment businesses to digitally deliver music, movies, games, and syndicated content. Prior to Akamai, Alexander held positions with and provided consulting services to high tech and media and entertainment businesses including Microsoft, Cisco, Verizon, Level 3, HP, Parker Guitars, EB Games, Turbine Entertainment, nVIDIA, and ATI. He also founded and operated the independent record label, Empire Underwater. Alexander serves on the advisory boards of the Themis Group, which provides marketing and community management of online games and entertainment, and the WarCry Network, the largest independent network of "massively multi-player" games including Everquest, Lineage, Star Wars Galaxies, and City of Heroes. Alexander has spoken on the subjects of Digital Content Delivery, VoIP (Voice Over IP), and IP Security at industry conferences including CeBit, Internet World, and NEMO. He has contributed to several industry white papers regarding online gaming and electronic entertainment, most recently the Themis Report 2004. He is a contributing author to the International Game Developer Association Online Games 2005 white paper. Bill Keating, CEO, Xtend: Mr. Keating is a 25-year industry veteran; with several executive management successes behind him. Prior to Xtend Mr. Keating was a founding member of Nekei and served as general partner. Under his direction, Mr. Keating's last seven business ventures have gone public or been successfully acquired. Bill's operational experience includes venture funding roles at Moxi Digital (sold to Paul Allen) and WebTV (sold to Microsoft) and executive roles at Microsoft TV, General Magic, Rational Software & Sun. S.V. Vasudevan, Vice President, Systems Engineering and Chief Architect, BigBand Networks: S.V. Vasudevan ("Vasu"), Vice President of Systems Engineering and Chief Architect for BigBand Networks, is an SCTE member experienced in working with digital video and high-speed networking technologies. An electrical engineering graduate of the University of California, Berkeley, Vasu began his career at 3Com designing networking adapters. At that time, 10BASE-T, the first commercial implementation of twisted-pair Ethernet, was just emerging from IEEE standardization, and would later help catalyze the rapid global proliferation of IP communications. Vasu also worked at portable networking pioneer Xircom, developing a prototype and first generation wireless adapter that years later would later become standardized and popularly known as 802.11 or Wi-Fi. Vasu joined video compression startup DiviCom during its first year of operation to work on a then-emerging digital television technology called MPEG-2. He co-designed one of the first broadcast MPEG-2 encoders and remultiplexers, and developed the first commercial product to carry MPEG-2 transport over ATM networks. He also led the design of the first encoder in a highly-integrated 1RU form factor. Vasu later joined DiviCom's highly-renowned Professional Services group as a systems architect, working with R&D and 3rd party subsystem vendors on open solutions for worldwide digital television deployments. As Chief Architect for BigBand Networks, Vasu leverages his pioneering experiences in both networking and digital video. His responsibilities are to apply BigBand's flexible and powerful Broadband Multimedia-Service Router (BMR), Broadband Multimedia-Service Edge (BME) and Cuda CMTS (Cable Modem Termination System) platforms to develop solutions that serve today's needs and tomorrow's possibilities. Cuda was recently added to BigBand Networks’ offerings through the company’s acquisition of the IP Cable business unit from ADC Telecommunications. Vasu plays a leading role in defining and evangelizing how the company’s broadband multimedia and CMTS offerings converge towards the development of the industry’s first triple-play platforms that optimize across video, voice and data services. He is also responsible for engineering qualification and integration of BigBand products, providing him perspective and involvement in current real-world deployments while he architects future solutions. Vasu represents BigBand networks in numerous technology standardization committees, and has several patents awarded or pending in the area of compressed media networking technologies. He has authored several published technical papers and has been an invited speaker at many industry conferences. Troy Snyder is the president and CEO of Nine Systems. Prior to becoming CEO, Snyder co-founded ClickHear Productions, a streaming and hosting company that was acquired by CMGi in 2000. Snyder helped create and launch Stream OS as division manager for NaviSite’s Streaming Media Group. From April 1994 until January 2000, Snyder was part of a group that founded CONNECTnet, an ISP that was acquired by Allegiance Telecom. Previously, Snyder was based in London as a consult to multinational marketing and senior executive managers on business plan execution. Snyder earned his BA in economics at the State University of New York, studied international business in London, and new venture management in Clark University's MBA program. Lauren Phillips, President, Lauren Phillips Consulting: Lauren Phillips, is a career entrepreneur with experience in emerging technologies, finance, product development and marketing. Her most recent project required her participation to build the financial and strategic direction for a satellite broadband service company within the US Golf Community. Prior projects relating to the business of technology and entertainment include: Director of Interactive Products at InnMedia, a Hilton Hotels and LodgeNet joint venture to build out interactive content and services for hotels and their guests; Vice President Strategic Relations for e-City, an Amsterdam based end-to-end interactive television development group working with clients such as UPC (14 country-10M subs market), MicrosoftTV, and CAPA–the largest French documentary publisher; and Vice President Sales and Marketing for SourceFile, the first on-line technology escrow agency, working with studios such as SONY and LUCAS ARTS helping them protect their intellectual property development and co-developments. Lauren co-authored Protecting Digital FX Rights & Management (published in San Francisco Attorney Magazine June ‘98), and is also a graduate of Rutgers University with a BA in Business Administration and BS in Industrial Engineering with Honors. When not helping early stage projects, Lauren is a private chef for a world class Farr40 sailing team during their regattas.