Friday, April 1st 9:30 AM - 10:45 AM Track I: IP Video, Datacasting, DSMCC and other Technologies Enabling the Transformation of Entertainment Broadband video to the home is the next major phase of development in the evolution of the digital entertainment industries. Creating the infrastructure and identifying the technologies for the next broadband video pipe is a challenge that could reinvent the content industry and enable thousands of content providers with direct access to the consumer. How the technology industries manage this step forward is still an open question. There are a number of completing options. While this is not a zero-sum game, in this session we will hear from a number of the providers of solutions, from the IP Video, DSMCC to Datacasting enablers. Sam Pemberton, President/CEO, Softel-USA Scott Dougall, Director, Content Delivery Software, SkyStream Networks Ervin Leibovici, CEO, BitBand Kelly Smith, Vice President, Product Marketing, Myrio Meir Friedlander, Senior Director, IPTV Marketing, Amdocs Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Additional speaker to be announced Sam Pemberton is President & CEO of California company Softel-USA, and as such is responsible for creating the vision and strategic direction for the company. Having worked for the UK-based Softel Group, in a number of pivotal strategic roles, Sam span off Softel-USA in 2001 to dedicate his energy to the Americas. Since start-up Softel-USA’s XDS division has become the de facto supplier of caption and XDS preparation technology for North America, as well as a leading supplier of transmission equipment to that sector. Meanwhile, Softel-USA’s iTV division has established a reputation for offering robust, reliable and yet visionary systems to the interactive television market. Sam holds Bachelor degrees in Computer Science and in Economics from Manchester (England) and an MBA from Reading (England). Having opened Softel-USA's Atlantic office in 2003, he lives in Darien, CT with his wife and son. Kelly Smith, Vice President, Product Marketing, Myrio; Kelly Smith is responsible for marketing Myrio's existing product line as well as focusing on strategic alliances that form the IPTV ecosystem. Smith previously founded digital media start-up RocketVox, subsequently sold to thePlatform - powering media portals for CNBC, Comcast, Microsoft, Bank of America, and others. Smith has held a range of domestic and international posts including Business Development Director Europe (EMEA) for RealNetworks, driving partnerships with operators such as British Telecom, Telia-Sonera, Deutsch Telekom, Telefonica, Belgacom and others. He also managed OEM partnerships for RealNetworks including Dell, HP, Gateway, IBM, Philips and Sony. Smith held early sales and marketing roles with CompuServe/AOL and SPRY, an Internet software company responsible for "Internet In A Box", the world's first Internet suite based on the NCSA Mosaic browser. Scott Dougall is the Director of Content Delivery Software for Skystream Networks where he is responsible for all of the design, development and marketing of the zBand suite of software. Scott joined the company in 1999, bringing a lifelong experience in the broadcast industry, and years of experience in Software Development. Prior to joining Skystream, Scott was the President and founder of Varuna Software, a Canadian based company that he founded to explore the future of broadcast. This research resulted in the development of the Jetstream Data Broadcast System, a System for managing the aggregation and broadcast of computer based media. Skystream acquired Varuna in September 1999 and all of the employees and products were integrated. Scott now runs the Northern Campus for Skystream, located in Thunder Bay Ontario, Canada. Scott has an MBA from the University of Michigan, and a joint degree in Computer Science and Economics from Queen’s University in Canada. Scott also sits on the board of directors of his family’s television and radio broadcast companies. Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001. Ervin Leibovici, Chief Executive Officer, BitBand: As chief executive officer of BitBand, Ervin Leibovici has been instrumental in building the company’s reputation as a world leader in providing Video-On-Demand (VOD) server solutions for IP-TV. He has capitalized on his twenty years of experience in the IP-TV and computer industries to create a strong team of business and technical executives that have completed successful installations in Europe and made major breakthroughs in the Far East. Under his leadership, BitBand has also partnered with the key players in the IP-TV industry and secured investments from high profile financial and corporate investors such as APAX Partners and Cisco Systems through Sequoia Capital. Prior to joining BitBand, Leibovici spent five years with SGI (Silicon Graphics) where he was the region manager of SGI EMEA and owned full P&L responsibility for SGI business in most of the countries in the Europe, Middle East and Africa (EMEA) Region. As part of this function, he was involved in the sales and support of hardware, software and solutions to the manufacturing, sciences, Telco/media and defense markets. Before that, Leibovici held managing director positions for the Israeli subsidiaries of SGI and Cray Research, the supercomputer company. Leibovici has a bachelor’s degree in computer science from the Technion, Israel Institute of Technology and an MBA from the Rekanati Business School at the University of Tel Aviv. Meir Friedlander is the Senior Director of IPTV Marketing at Amdocs. An IPTV veteran with 25 years of experience, Meir was the founder and CEO of Vsoft, one of the VOD and Networked PVR pioneers. Prior to that, Meir managed professional services and sales engineers for Digital Equipment, as well as served in various product marketing, business development and engineering positions in small to mid size companies.