Friday, April 1st 11:05 AM - 12:20 PM Track I: Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries - Part I While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic at Media Summit. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Les Ottolenghi, President, INTENT MediaWorks, LLC Chip Venters, Chief Executive Officer, DigitalContainers Steve Masur, MasurLaw Tom Meredith, President, P2P Cash Mitchell Reichgut, Principal, Jun Group Luke Rippy, CEO, Seamless P2P Christopher Levy, CEO and founder, BuyDRM Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator Les Ottolenghi, Founding Partner & CEO, INTENT MediaWorks: Les Ottolenghi has more than 20 years of experience in executive management, information technology and marketing with both start-ups and Fortune 500 companies. Prior to founding Intent MediaWorks, Ottolenghi was CEO of AgentWare, Ottolenghi, responsible for setting the overall strategic direction of the company as well as managing all major contract relationships. Prior to co-founding AgentWare, Ottolenghi served as Vice President of Information Technology and Electronic Commerce for Carlson Wagonlit Travel. His accomplishments at Carlson included leading a team that custom-designed critical middleware for networking 10,000 travel agents over the Internet. Ottolenghi is also a former executive at Holiday Inn Worldwide, where he led the successful launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week and Microsoft nominated Ottolenghi for CIO of the Year. Ottolenghi has served as the chief strategist for the Greater 15 Nations (G15) of the United Nations, and is on the board of directors for the Berkeley Center for Marketing and Technology. Ottolenghi is an undergraduate of Duke University and M.B.A. graduate of Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma. He continues his relationship with Emory by serving as an adjunct professor and writing a book regarding technology and business strategy. Steve Masur is a member of Masur & Associates, LLC (MasurLaw). MasurLaw is an intellectual property and business law firm, which has consistently remained at the forefront of media, entertainment and technology. Over the last 10 years, Steve has served as a lawyer, board member and business advisor to a wide variety of companies in digital music, mobile entertainment and data, massively multiplayer games, payment systems, magazines and newspapers, independent film distribution, record labels, extreme sports and finance. Firm clients have included Buongiorno, Yamaha, Zingy, Vindigo, MusiKube, Chaoticom, UPOC, CD Baby, PlayTV, gNET, The Orchard, Digital Club Network (now eMusicLive) and a variety of film, music and cable television ventures. Steve helped to launch such entities as Platform.net (an early internet company which aggregated content and commerce in the hip-hop market, which ultimately merged with Hookt.com and sold to Sony), MOUSE.org (computer training in inner city schools), Licensemusic.com (clearinghouse for synchronization rights for music), Film EXchange (exchange for investments in privately-held film projects), and SuperDist (superdistribution of music across peer-to-peer file sharing networks). Before MasurLaw, Steve was an attorney at Sabin, Bermant & Gould in New York, where he practiced corporate and cable TV law, serving such clients as Advance Publications, Conde Nast Publications, Newhouse Broadcasting Corp. and Eastern Microwave. Steve received his J.D. from American University in Washington, DC and is a member of the New York and District of Columbia bars. Chip Venters, Chief Executive Officer of DigitalContainers, is a career entrepreneur with experience in the startup, product development and marketing of information services and software. He is a sought-after consultant and speaker to top trade associations and corporations on communications technology and has received numerous awards for creative and marketing excellence. He was a recent speaker and advocate on Superdistribution at Digital Music Forum, GEMS, Digital Hollywood, Jupiter’s DRM Strategies Conference and 2005 Media Summit. Mitchell Reichgut, Principal, Jun Group Entertainment: Mitchell Reichgut founded Jun Group Entertainment in 2003 with partners Mitch Golden and Bruce Forest. The company’s patent-pending process distributes free, sponsored music, video, and games to the entire global file sharing community. Clients include NBC Enterprises, Cadbury Schweppes, Hearst-Argyle Television, and PALM Entertainment. Before founding Jun Group, Mitchell headed up the New York interactive division of Bates Worldwide Advertising. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person integrated offering, with clients such as Perrier, Moet & Chandon, Warner-Lambert, The White House Office of Drug Control Policy, EDS, and Avis. Earlier, as Creative Director of the New York office of Think New Ideas, Mitchell supervised creative development and production for clients such as Budweiser, Chrysler, Sony, Reebok, IBM, Microsoft, Avon, Bloomingdale's, NEC, Continental Airlines, and others. A graduate of Boston University's College of Communications, Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, Topps, and Stride Rite. Mitchell has published two national comic book series, created a syndicated cartoon strip, and he currently writes and directs the popular online series, The Scene. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service. Christopher Levy is a noted industry expert on DRM and Rights Management at large. Levy is currently the CEO and President of BuyDRM, a provider of Digital Rights Management solutions for the entertainment, enterprise, e-learning and education marketplaces. BuyDRM’s flagship product, the KeyOS Pay-Media Platform integrates the disparate approaches to DRM used in the markerplace today while providing a unified platform to Market, Monetize and Monitor Digtal Media content. He is the former Founder and President of EmpireDRM (ClearKey Solutions), a start up service provider in San Diego, California and a founder and CTO of DRM Networks a DRM Service Provider in Tempe AZ. Prior to the past 4 years of intense DRM research and development, Levy founded ClickHear Productions in 1995 and later led the sale of the company to CMGi. Levy invented and led to market "streamOS", the industry's first Streaming Media Overlay System delivering Streaming Media across multiple Content Delivery Networks. streamOS was used by MSN to webcast Madonna to 9 Million viewers making it the largest webcast in history. Levy has also provided digital media expertise and consulting for a top-shelf list of streaming media clients including Microsoft, Phillips, AMGEN, EMI, Interscope Records, IslandDefJam Records, Anheuser-Busch, NFL Films, Grand Royal Records, The Museum of Television and Radio, Intel, MP3.com, Yahoo, AOL-Time Warner and others. Levy is a featured industry writer and speaker and has been featured in print and online with ABCNews.com, StreamingMedia.com, eContent Magazine, The StreamingMedia.com Industry Directory, Klixxx Magazine, Xbiz Magazine and has spoken at NAB, NATPE, Streaming Media East and West, Digital Hollywood, Content World, Internext, EAT’M, South By Southwest, the Digital Media Summit, DRM Strategies, and Jupiter Media’s Plugin.