Friday, April 1st 12:50 PM - 2:00 PM Track III: Economics and Analysis of Personalized Media: From DTV, VOD, PVR to Wireless, Games, Commerce, Voting Polls, Advertising and Banking Services Interactive TV has for many years been a mainstay in Europe and finally, it is here – with a bit of a different name – Personalized TV. As Personalized TV enters everyday usage and acceptance in our digital households, for the first time in the United States, we are able to see how the economics of enhanced TV will play out. While the consumer may not be paying directly for many of the services, the involvement of tens of millions of users in Interactive TV activities is now identifiable. As we move forward, the idea of a separate notion of ITV, as distinct from "digital TV viewing" may simply disappear. It is predicted by many that the functionality of ITV may be so compelling, that consumers may simply incorporate ITV their everyday viewing process. In this session, we will get a first-hand report from the world experts in ITV on the future of their industry. Jonathan Symonds, VP, Marketing and Business Development, ICTV Mark Pascarella, President, Gotuit Media Dalen Harrison, President and CEO, Ensequence Russell Zack, co-Founder and COO, Cauldron Solutions Gil Dudkiewicz, CEO, MyDTV John Bryan, VP/Director of Operations, emuse USA Allison Dollar, founder & co-President, Interactive Television Alliance, Moderator Jonathan Symonds, Vice President, Business Development, ICTV: Prior to joining ICTV, Jonathan formerly served in a variety of strategic planning and product development roles with On Command, a subsidiary of Liberty Media providing interactive television products to the hospitality industry. Previously, Jonathan served in PricewaterhouseCoopers' Audit, Assurance and Business Advisory Services Group. Jonathan holds a bachelor's degree in political science from Washington and Lee University, and a master's in business administration from Cornell University. Gil Dudkiewicz, CEO, MyDTV: With over 10 years of management and organizational experience, Gil is the driving force behind the vision of MyDTV and is responsible for the company’s daily operations. Gil has several years of international experience in consulting project management, marketing, and business development, providing technology counsel for media companies, including Universal Studios, and several top-ranked television stations. He was previously the director of marketing and business development at Tefen USA, an industrial engineering and system analysis firm, were he established the company’s media practice. Prior to that, Gil was a captain in the Israeli Air force. He holds a B.Sc. in Engineering from the Technion-Israel, and an M.B.A. from the Haas School of Business at the University of California at Berkeley. Mark Pascarella is President of Gotuit Media Corp. He joined Gotuit in 2001 and assumed his position as president in December 2003. Under Pascarella’s direction, Gotuit has become the leading provider of navigation and indexing services for on-demand television. Before joining Gotuit Media as President, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (SFA), to found The Topol Group LLC, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, and the multimedia semiconductor company Lumic Technologies, where Pascarella served on the Board of Directors. From 1992 to 1997, Pascarella worked at Procter & Gamble, where he was Business Development Manager. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Dalen Harrison, President and CEO, Ensequence: Dalen Harrison's vision and leadership have been the driving force behind the growth and success of Ensequence. Since co-founding the company in 2000, he has led the organization and its strategic direction. Harrison inspired the development on-Q™ software, the world's first truly cross-platform technology for interactive television. "Ensequence technology is revolutionizing the television experience as we know it," said Harrison. "Our success is due in no small part to every Ensequence employee knowing and sharing the company's vision and strategy." Prior to founding Ensequence, Harrison held a wide range of key positions during his tenure with Intel Corporation. He holds a master's in international management and finance, a bachelor's in math and economics and a bachelor's in computer science. As head of worldwide market development for Intel's Home Products Group, Harrison oversaw digital television marketing strategy and sales teams. He was the impetus behind the formation of Intel's Content Group and secured more than 50 content and technology contracts for Intel's Broadcast Products Group. Harrison played a key role in the launch of Intel's Intercast® Technology, the first interactive television software that was broadly available for the PC, which was supported by 12 national cable and broadcast networks, including NBC, CNN, MTV and QVC. In 1998, Harrison oversaw the formation of the Advanced Television Enhancement Forum (ATVEF), an alliance of leading companies dedicated to advancing interactivity, including Microsoft, DIRECTV, The Walt Disney Company, Warner Brothers, CNN Interactive and Tribune. Allison Dollar is a founder and co-president of the Interactive Television Alliance, a non-profit trade association whose broad constituency is committed to accelerating iTV in the U.S. She is also a principal in 2degree Partners, a management consultancy focused on iTV, specializing in alliance packaging, cross-platform marketing and digital services integration. A longtime champion of ubiquitous interactivity, she co-founded eTV World, Hollyweb Live!, iNNOVATORS™ venture pitch series, and chaired NAB’s Executive Committee to launch Multimedia World. Clients have included IBM’s eBusiness (American Express, Bell Atlantic, Mail Boxes Etc.), AOL, SimplyTV, Web TV, WB, Creative Planet, Stan Lee Media, Vi[z]Rt (virtual sets), and Envivio (MPEG-4). For Webcasts.com she was CSO and a founding board member (IPO as iBEAM Internet Broadcasting Corp). Previously, for Phillips Business Information she led business/content development with over 30 trade publications. Titles included Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite. While Editorial Director of In Motion she created sponsor packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint. These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. She worked with Oscar-nominee documentarian Ross Spears, CBS News, the Maryland Film Commission. A founding board member of Maryland’s WIFV, she received ASAE’s Golden Circle award, held advisory board positions for CINE and the US Film&Video Festival. She holds a M.A. from the University of Virginia and Phi Beta Kappa B.A. from Goucher College in Baltimore, and has been interviewed by National Public Radio, LA Times, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1, Millimeter, Digitrends, Broadcasting & Cable and other outlets. Her book on iTV, Interactive Television: Tracking and Preparing for an Emerging Market, was released in April 2003. John Bryan, VP/Director of Operations, emuse USA: Joining emuse in the Summer of 2003 as the company's first US based employee, John has driven the launch of emuse's North American operations and the hiring of sales, marketing, engineering and customer support staff to service the companies US interests. Prior to emuse, John completed numerous diverse and eclectic projects for organizations and individuals such as DJ/Producer Paul Oakenfold, US clothing giant "The Children's Place", leading Turkish TV broadcaster Show TV (Turkey), cable and satellite infrastructure provider Mindport (USA), HD innovator WorldStage (USA), fledgling teen channel "iNetwork" (USA) and of course, emuse technologies. John’s interest in merging content, technology and distribution to create sustainable business models and strong, consumer friendly media brands was heightened during a four year stint at Pittard Sullivan, one of the truly innovative greats of media branding. Rising from the position of Account Manager - Interactive Entertainment to the positions of "VP, Business Development (Europe)" and then to "VP, Worldwide Business Development", John's client base covered a wide range of traditional and "new wave" broadcasters / distribution platforms, content producers and media technology organizations. During his time at Pittard Sullivan, John was responsible for projects such as the branding of British Telecoms "OpenWorld" broadband service, Amsterdam based UPC's "Da Vinci" set top box, Hong Kong Telecom's "Network of the World" broadband service, Deutsche Telecom's "MediaVision", TV centric projects for TVG (US), GSN (US) and the re-branding of interactive games giant Electronic Arts EA Sports division. John's background in traditional media includes having served in managerial posts at ABC/Kane Productions, as Head of Post-Production, the documentary division of ABC/Cap Cities in Los Angeles; as well as having held such diverse posts as Director of Sales, Europe, for Tasco Communications, one of Europe's largest audio and lighting concert event staging organizations, and Head of Production at MGMM Ltd., where he oversaw the production of over 50 music videos, concert specials and TV programs for numerous major recording artists. Russell Zack – Co-Founder and COO, Cauldron Solutions: An accomplished technology executive with substantial startup experience and deep understanding of the wireless and enterprise software industries, Russell Zack has day-to-day responsibility for managing Cauldron. Prior to co-founding the company, he built several technology companies focused on large vertical industries such as automotive, media and entertainment and telecommunications. He was president and CEO of DragonFly Mobile Inc, a mobile data optimization and application company he founded in 2000. The company commercialized mobile and wireless computing research conducted at the University of Michigan and originally funded by Intel, Lucent and DARPA. Pioneering the use of distributed, small-scale server architectures to store data dynamically for delivery to mobile users on demand, DragonFly allowed enterprises to communicate with wireless and mobile devices faster and more efficiently than over existing networks. Before joining DragonFly, Russell co-founded Sigma6 in 1994, serving as president. The interactive media company used Web-based technologies to meet the challenges of global businesses, offering Web design, application development, online marketing and hosting services. Projects ranged from creating Websites for the auto industry to a fashion line called bitwear to music videos. Within four years, Sigma6 emerged as a multimillion-dollar Internet solutions provider for Fortune 1000 companies, including General Motors, Black Entertainment Television, Detroit Edison, Mazda, BF Goodrich, Borders Books & Music, Delphi Automotive and Ameritech. DragonFly was acquired by AppNet in 1999. As team leader for Highly Interactive Computing at the University of Michigan in the early 1990s, Russell was involved with testing the first Internet browser, Mosaic. He earned a BA/BS degree with high distinction and honors at the University of Michigan, graduating with a 4.0 grade point average and creating a first-of-a-kind major in digital multimedia, which was approved by the university’s educational board in 1994.