Friday, April 1st 2:15 PM - 3:30 PM Track II: Next Generation Entertainment and Media Realities FUTURE OF ENTERTAINMENT & MEDIA---Making money in real-time and while u sleep locally, nationally and world-wide..Platform agnostic,next generation copyright, licensing, brand extensions, productizing, repurposing for delivery anywhere/anytime on-demand at home, at retail and in public spaces. Advertainment,Edu-tainment,Infotainment & Custom-tainment --how to prepare for the 'have it my way decade'. Five key trends you need to know to thrive not just survive in the next decade. Mark Chasan, founder emusic.com and Managing Director Publex Ventures Sergio Silva, General Manager, Sulake Inc. Mariana Danilovic, Managing Director and founder, Hollywood Portfolio, LLC Phil Lelyveld, Vice President, Digital Industry Relations for The Walt Disney Company’s New Technology and New Media Group Gordon Lee, Chairman and CEO, American IDC Corp. Ron Vaisbort, Media & Entertainment, Alliances Manager, Intel Corporation Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies. Phil Lelyveld is Vice President of Digital Industry Relations for The Walt Disney Company’s New Technology and New Media group. The New Technology and New Media group supports more than 400 business units worldwide. Phil coordinates and participates in Disney's representation at multi-studio and multi-industry forums dealing with the transition from analog to digital; including such initiatives as content protection, next generation DVD, digital cinema, enhanced TV, Internet, and HDTV. He also works within Disney to make sure that all of the effected business units are aware of relevant developments, and provides support to individual business units on specific new technology projects. Phil is currently leading the effort to establish company-wide content security guidelines for digital content distribution deals. He is also actively engaged in efforts to develop forward-looking content creation and distribution options that enable "sustainable business models in a leaky environment." Phil holds an MBA from UCLA , an MS in Applied Geophysics from Stanford, and a BS in Civil Engineering (with a Music minor) from Tufts. He is a member of the Academy of Television Arts and Sciences, serves on the Technology Advisory Committee of the USC Film School's Entertainment Technology Center, and is on the Board of Directors of the Jackson Hole Wildlife Film Festival. Mariana Danilovic is the Managing Director and founder of Hollywood Portfolio, LLC, an entertainment marketing and production company that focuses on selecting and developing a unique portfolio of film & TV products for optimal representation of Fortune 500 corporate brands in Hollywood. Ms. Danilovic is also a co-Founder with Mr. Randall A. Smith and co-Managing Director of Mission Malibu Ventures that focuses on LBO, turn-around, and funding of both private and public companies in digital media, technology, and medical devices areas. Ms. Danilovic serves as a Managing Director of TechSpotter, a premier venture and private equity investment marketplace founded by its President, Jack Burns, that focuses on technology, medical devices, digital media, and consumer ventures. Prior to founding Hollywood Portfolio, LLC, Mariana Danilovic was the CEO of WITI (Women in Technology International). WITI is the first and only international for profit organization dedicated solely to advancing women through access to technology, capital, and business development opportunities. WITI’s primary source of revenues is sponsorship from some of the top tier Fortune 500 companies, including Dell, Raytheon, Texas Instruments, Visa International, Ely Lily, Daimler-Chrysler, GE Capital, IBM, Intel, and many others. Prior to WITI, Ms. Danilovic was the CEO of Digital Media X LLC (DMX), which she founded in 2000. DMX provided venture, later stage private equity, and business development services to technology, TV, film, video gaming, music, and digital media and convergence companies. In 1997 Ms. Danilovic founded and directed the Digital Media Group at KPMG LLP. This practice developed numerous "cutting-edge" entertainment companies, including Market Wire, Tonos, DEN, Thirsty, Enband, mySMART, WalkThisWay, FirstLook.com, E-Poll, CatchTV, and QSTV. Intel, Cox and Hewlett-Packard are some of the strategic investors in these ventures. The practice successfully facilitated the sale of The Well to the Salon prior to its initial public offering. The companies Ms. Danilovic developed at KPMG LLP received first round institutional funding from such well-known venture capital firms as Kleiner Perkins, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank and North Star Ventures. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She was also part of the management team of the $60 million fund at Sony Pictures Entertainment that made investments in media and digital media companies worldwide. She also worked with Mike Milken’s Knowledge exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management and Mergers & Acquisitions for Transamerica and SunAmerica. Ms. Danilovic earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA and a Bachelor of Arts in Mathematics from University of California at San Diego. Ms. Danilovic served on the Board of Directors of the Zone Club, served on the Board of Directors of the California Culture Net, Board of Directors of VIC, and was a member of the former Los Angeles Mayor Riordan's Digital Coast Roundtable. Gordon Lee, Chairman and CEO, American IDC Corp.: Gordon Lee, Chairman of the Board and Chief Executive Officer, American IDC Corp (OTC BB: ACNI)c ontinues to leave his footprint on the financial landscape of the new millennium. Throughout his 20 year career, Mr. Lee has been involved with emerging growth companies in the private and public arena. His astute business acumen has been applied towards a variety of industries including hi-tech communications, e-commerce, mining, and oil and gas. Mr. Lee has held executive posts including founder, partner, officer, and director at such companies as USA Video Corporation, Startek.com, Inc., Future Media Technologies, Laser Vision Inc., Rose and Ruby Film Productions, and has been featured in more than 200 influential media publications. Lee is founder and former chairman of USA Video Corp, a groundbreaking technology firm that introduced the World to "Video on Demand," (VOD), an early version of today’s video streaming on the Internet which delivers full-motion video and programs via a remote server to a television from a set top box. During his tenure with USA Video, from 1990 to 1998, Mr. Lee embarked upon numerous business ventures that offered exciting upside potential. In 1993, he founded Future Media Technologies, a pioneer in digitized and compressed video. Future Media is distinguished as the first company whose standard for picture quality met the criteria demanded by Paramount Pictures, Warner Bros., and other leading studios. Future Media gained the rights to digitize and compress these firms’ enormous film libraries. This technology combined with USA Video’s delivery system was first deployed in a year-long trial in Rochester, NY in 1994. Ron Vaisbort is Intel Corporation’s Media & Entertainment Alliances Manager, playing a key role in the evolution of the Digital Home. He builds relationships and drives strategic business development, marketing and technical initiatives between Intel, major content owners and content service providers. Mr. Vaisbort also serves as a director of the Interactive Television Alliance, an independent trade association representing the broad interests of the iTV industry and as a director of METal, the Media, Entertainment and Technology Alliance. Previously, Mr. Vaisbort served as Intel Capital’s Senior Investment Manager and Acting Director of Intel Capital’s IP3 (Intellectual Property Purchasing) program – where he negotiated and structured strategic IP and technology acquisitions relevant to Intel’s microprocessor/chipset platforms, mobile computing, communications, and display (LCOS) business. Before that, Mr. Vaisbort was a Senior Licensing Attorney in Intel’s Corporate Licensing and Intellectual Property Group, responsible for negotiating patent license and technology agreements with U.S., European and Asian Fortune 500 companies. In that role, he provided legal counsel to the Intel Architecture and Communications Groups in connection with their research, development, mergers & acquisitions, sales and purchasing transactions. Prior to Intel, Mr. Vaisbort was the General Counsel and Corporate Secretary of Los Angeles-based Trillium Digital Systems, a leading provider of telecommunications software and services. He also founded VivaVision S.A., a pioneering provider of wireless video, voice and data telecommunications services in Latin America, and KNOW-Ware Concepts, a publisher of educational software. Mr. Vaisbort earned a J.D. from Loyola Law School, Los Angeles (Order of the Coif) and an A.B. in Legal Studies from the University of California, Berkeley.