Friday, April 1st 2:15 PM - 3:30 PM Track IV: The Integrated User Interface and Customer Experience: Demands in Design and Delivery of Content, Products and Services to Consumers Homes are being "invaded" by set-top boxes, DVRs, satellite TV receivers, broadband modems, VoIP adapters, WiFi networking gear, media gateways, digital music adapters--not to mention PCs, HDTV home entertainment systems and wireless phones. Many consumers are daunted by the number of devices and related services available, as well as by the complexity of connecting and using them. Increasingly, consumers are looking for help. For example, only 45% of consumers say they plan to install their own home entertainment equipment. Confusion and uncertainty surrounding the choices available (what standards, what manufacturers, where to buy, how to service) are creating new "pain points," and are suppressing consumer adoption and spending on these new products and services. This panel will explore the implications of emerging complexity for industry players seeking to successfully address consumer needs. How do these new "pain points" create opportunities for software developers, equipment vendors, service providers, and retailers? Which players are best positioned to meet consumer needs for installation, repair and maintenance of home communications and entertainment equipment? What services (e.g., installation, support, in-home repair) are consumers willing to pay for? What successful business models are likely to emerge? What will be the key success factors, and who will win? Andrea Devenow, VP of Business Development, Napster Kelly Egan, Manager of Strategy of Best Buy, Inc. Rich Wonders. Senior Director Broadband Marketing, BellSouth Carl J. Rohling, Esq., Business Development, Creative Labs, Inc. Jonathan Hurd, Vice President, ADVENTIS, Moderator Carl J. Rohling, Esq., Business Development, Creative Labs, Inc.: Carl currently oversees business development for Creative’s portable digital audio, web camera and speaker product lines with a focus on channel development and services. Carl was responsible for closing several high profile technology and content deals, which compliment one or more award winning Creative devices with industry leading services. Prior to Creative, Carl handled business development for SONICblue, include Rio Digital Audio, ReplayTV and Go Video product lines with a focus on licensing core technology, channel development and services. Kelly C. Egan is a Manager of Strategy at Best Buy. He is responsible for building strategic growth opportunities and harnessing innovations across multiple industries, including entertainment. During his tenure at Best Buy, Mr. Egan has developed a number of strategic initiatives targeting new customer retail experiences and environments, new media distribution platforms, and digital content opportunities. He has been active in the field of Media and Entertainment for over 10 years and has worked in both creative and management roles in the film, television, and interactive entertainment industries. Prior to joining Best Buy, Mr. Egan founded international film and television distributor Kegan Entertainment. Leading both property acquisition and territory sales responsibilities, Mr. Egan completed numerous worldwide distribution agreements at the MIPCOM and MIPTV markets in Cannes. Previously, Mr. Egan was a consultant at IBM Global Strategy Consulting in the Media and Entertainment practice. Specializing in Interactive Television and VOD, Mr. Egan was instrumental in developing and executing digital strategies for numerous global entertainment conglomerates, film studios, and music labels. Prior to IBM, Mr. Egan led Internet Strategy at video game publisher Activision. While at Activision, he supervised the online marketing for blockbuster titles including, Quake II, Interstate-76 and Dark Reign. Mr. Egan began his career as a television producer at Chicago PBS affiliate, WTTW, producing the movie review program Sneak Previews. Mr. Egan has been a frequent speaker on media and entertainment at numerous universities including the Thunderbird Business School and Moorpark College. Mr. Egan holds a BA in Communications and Film from Loyola University of Chicago and an MBA from Thunderbird, The Garvin School of International Management. Rich Wonders, Executive Director, Product Management and Development, BellSouth: Rich Wonders currently serves as Executive Director, Product Management and Development, for BellSouth Corporation. In his current role, Rich leads teams in the development of strategies, business models, operating plans and product roadmaps for BellSouth’s "Managed Home Services". These services will provide the platform for Advanced Home Networking, and will support the next generation of converged voice, video, wireless, and broadband services for the consumer and small business markets. In addition, Rich also leads the CPE Product Management group with responsibility for integration and management of devices that support BellSouth’s broadband, voice, video and wireless service offerings. Rich was named to his current role in late 2004. In early 2001, Rich joined BellSouth’s Broadband Product Management organization where he initially was responsible for product strategy, product marketing, product management, sales operations and deployment planning for the family of broadband (ADSL) products supporting BellSouth’s small business, large business, and wholesale markets. He later oversaw the strategy, development, introduction and product management of all applications and features available on BellSouth’s narrowband and broadband internet service offerings. Rich and his team led BellSouth’s efforts in the areas of broadband applications, WiFi, home networking services, wireless-wireline integration, and mass market VoIP. Since joining BellSouth in 1987, Rich has served in various roles of increasing responsibility within sales, marketing, product management, communications, technology, and corporate strategy. Rich holds an MBA in International Business from Mercer University, with undergraduate degrees in Business Administration and Information Systems. In addition to his active involvement in the Make-A-Wish-Foundation, Rich currently serves as Chairman of the Strategic Communications Committee for the DSL Forum. He has also participated in numerous broadband and communications industry events as a featured presenter or panel participant. Rich and his wife Donna live in Atlanta with their three children. Jonathan Hurd, Vice President, ADVENTIS: Mr. Hurd focuses on helping clients in the communications, media and computing industries develop and deploy breakthrough marketing and corporate growth strategies. Mr. Hurd draws on more than twenty years of consulting and industry experience in communications services and equipment, publishing, software and computer peripherals. Prior to joining ADVENTIS, he was a partner in the communication, information and entertainment practice of Mercer Management Consulting. Mr. Hurd received a B.S. from MIT and an M.B.A. from Harvard Business School.