Wednesday, March 30 3:45 PM - 5:00 PM Track III: Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion The wireless experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is about to reinvent itself once again to include the full range of entertainment dynamics, from the functionality of a radio or MP3 player to the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood. J.H. Kah, Vice President, Head of Global Business, SK Telecom Jamie Rosenberg, Sr. Director, Program Management, Danger, Inc. Jan Lezny, Senior Director Business Development, QUALCOMM MediaFLO Dale Knoop, General Manager, Multimedia, Sprint Mark Desautels, Vice President, Wireless Internet Development, CTIA-The Wireless Association Gary Yentin, Vice President, m-Qube Luis Ubinas, Director, West Coast Media Practice, McKinsey & Co, Moderator Dale Knoop, General Manager, Multimedia, Sprint: Dale Knoop is the General Manager of Multimedia for Sprint. Dale was responsible for the launch of MobiTV in November 2003 and is recognized within Sprint as the subject matter expert on the wireless multimedia ecosystem. He developed the wireless multimedia business models for Sprint Vision phones, as well as created new models for partnerships and successfully negotiated multiple contracts essential to this core product. He is the creator of four patents pending for wireless multimedia infrastructure and content delivery. Before being named to his current position in mid-2000, he served in a variety of positions with Sprint PCS, including assignments in the contract negotiation and retail arenas. He is a graduate of the University of Kansas with a bachelor’s degree in business administration. Jamie Rosenberg, Sr. Director, Program Management, Danger, Inc.: Jamie Rosenberg is Sr. Director, Program Management for Danger, Inc. His responsibilities include overseeing Danger’s premium content & services business (among other duties). In this role he coordinates a cross-functional team that includes platform development, developer relations, business development, marketing and carrier relations. Jamie joined Danger in July 2002, 3 months prior to Danger’s first product launch with T-Mobile USA. During his tenure at Danger Jamie has overseen Carrier Deployment, Engineering Project Management, Product Management and Localization. Previously, Jamie worked in Venture Capital for Redpoint Ventures from 1999-2002, focusing on media and mobile data technologies. Jamie first became involved with Danger in Spring 2001, as part of a team at Redpoint that led Danger's Series B financing round. Before joining Redpoint Jamie served as Director, Interactive Programming for the National Basketball Association. He led the NBA's initial efforts in the interactive media space, including responsibility for the initial launch of NBA.com in 1995. Before this Jamie also served stints at Sports Illustrated, ESPN and Disney Online. Jamie has a B.A. from University of North Carolina (Chapel Hill) and an MBA from Stanford. He is a native of Los Angeles, is married and currently living in Menlo Park, California. Rob Chandhok is vice president of engineering for QUALCOMM MediaFLO. In this role, he is responsible for the technical architecture and development of MediaFLO. Chandhok joined QUALCOMM in 2000 as director of engineering in QUALCOMM’s Eudora Products group, where he was responsible for supporting strategic development for a variety of Eudora products. He then served as senior director of business development for the QUALCOMM Internet Services (QIS) division, followed by his role as vice president of technology for QChat, a push-to-talk VoIP technology for 3G CDMA networks. Before joining QUALCOMM, Chandhok served as president of Within Technology for seven years after founding the company in 1993. He worked as a research computer scientist at the Carnegie Mellon School of Computer Science for more than 10 years, before leaving to found Within Technology. While at Carnegie Mellon, Chandhok was published in the research areas of programming systems and computer-supported collaborative work. Chandhok holds a bachelor of science degree in electrical engineering from Carnegie Mellon University. QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM. Luis Ubiñas is a Director in McKinsey & Company’s West Coast Media, Entertainment and Technology Practice, dividing his time between offices in San Francisco and Los Angeles and also overseeing the practice in Seattle and Denver. Since joining the Firm in 1989, he has focused on serving media, communications and technology companies undergoing major change –entering or exiting businesses or redesigning core processes. Luis has extensive experience in the telecommunications and cable industries: helping build consumer high-speed data businesses; introducing advanced digital set-top boxes and services; and, now, helping design the early VOIP trials. In cable operations, he has worked with MSOs across a broad range of activities, including channel line-up standardization, rebuild prioritization, and purchasing. Luis’ work for other media companies has been operations-focused, helping several newspapers improve circulation and advertising sales and working with content companies to improve international distribution and developing digital distribution strategies. For technology companies, Luis has worked with early entrants in the home networking, digital set-top box manufacturers and other hardware providers. In addition, he has served a large number of technology start-ups as part of his work with venture capital firms. Before joining McKinsey, Luis worked at Booz, Allen & Hamilton, concentrating on marketing and strategy assignments. He also worked briefly as a reporter for the Los Angeles Times, The Wall Street Journal, and as assistant to the CEO of the Honduran beer and soft drink (Coca-Cola) monopoly. Luis has an A.B. in government, magna cum laude, from Harvard College, and an M.B.A. (Baker scholar) from Harvard Business School. He currently serves on the Boards of the Digital Coast Roundtable in Los Angeles and the SteppingStone Foundation in Boston. Gary Yentin, Vice President, m-Qube: As Vice President at m-Qube, Gary helps take top media brands wireless. His clients include Hollywood.com, Reuters, Lifetime Television, iVillage (gURL.com), EB Games, Sanctuary Records, Gay.com and Virgin Mobile Canada. With over 10 years of experience in media, entertainment and technology, Gary is responsible to ensure that each brand’s wireless experience in unique, fun and exciting while respecting the core values of the brand. For Virgin Mobile Canada, Gary was responsible for programming Virgin Mobile Canada’s value added services including Wap, Web, Ringtones, graphics, games and messaging. A graduate from McGill University, Gary has spent the last fifteen years with international media companies welcoming new technologies, while extending their core brand. Mark Desautels, Vice President, Wireless Internet Development, CTIA (Cellular Telecommunications & Internet Association): Mark Desautels was named Vice President, Wireless Internet Development, upon the merger of the Wireless Data Forum into CTIA in January 2001. Before that, he served as President & CEO of the Wireless Data Forum, beginning in January 2000, after serving for two years as its first Managing Director. Previously, he was the Assistant to the Director, Office of Intergovernmental Relations, Congressional Budget Office (CBO), where he was the agency’s press spokesperson and chief liaison officer. Desautels helped design, develop, implement, and manage the agency’s first Web site, and he was the agency’s representative to the Legislative Branch Legislative Information Systems Task Force. Prior to joining CBO, Desautels was the Washington-based business and economics reporter for a chain of business news weeklies owned by Scripps-Howard, covering the telecommunications industry and other beats. He also covered Capitol Hill for Thomson Newspapers. Desautels has a Master of International Public Policy degree from the Johns Hopkins University School of Advanced International Studies and a Bachelor of Arts degree from Gettysburg College. He is a Member of the Advisory Board at the Center for e-Services, Robert H. Smith School of Business, University of Maryland, and is an Editorial Board Advisor, Radio Resources Media Group.