Wednesday, March 30
3:45 PM - 5:00 PM
Track I:
Transforming Television: From Reality TV, HDTV and Interactive TV, to PVR TV and VOD TV
While the television industry – from content producer to content provider - continues to serve as a punching bag for the media critics - with such success stories as Reality TV - consumer support for the future of TV as a whole appears to be more than secure. The future of TV may well be typified by an increasingly personalized experience for the consumer, in both on-screen content as well as the delivery system and display. As on-demand and interactive television continues to emerge, the viewing experience will be nearly unrecognizable. Along with the home theater, as plasma HDTVs move into the home, the viewing experience will feel more like a screening room – better, or certainly more comfortable than most cinemas. Content will be controlled at will, coming from cable, satellite, telco, wireless and broadband sources. Programmers as well as advertisers will have a much more personalized relationship with the consumer. The future of television, we will continue to probe the question of how the new technologies in the home, from DTV, VOD, PRV to broadband and home networks will change the nature of TV – from content, technology developed for the home as well as consumer’s relationship to the new choices. Major change is now in process. What will the TV experience look like in two years, in five years. In this session we will try to find out.
Peter Lee, Vice-President, Business Development New Technology, The Walt Disney Company
Jeffrey Pollack, Managing Director, Broadcasting & New Media, NASCAR Digital Entertainment
Patricia Karpas, Vice President and General Manager, AOL Television
Tim Hanlon, Senior Vice President/Director, Emerging Contacts Starcom MediaVest Group
Matt Farber, founder, Logo, Viacom
Richard W. Sherrill, EVP Business Affairs, ReFreshIQ
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator

Peter Lee is Vice-President, Business Development New Technology, at The Walt Disney Company in the Corporate Strategic Planning and Corporate New Technology Departments. His responsibilities include creating new businesses for Disney in digital content consumption/delivery and leading the company’s unilateral content protection efforts for all Disney assets worldwide. He recently was a Media Industry Consultant, where he worked for Disney and Fox as an executive consultant in the area of video-on-demand. Prior to this he was the President/CEO of GeoVideo Networks (a Lucent Technology company), the COO/CTO of MyPotential (a well-being company chaired by Deepak Chopra), and CTO/co-founder of Hitplay Media (targeted ad insertion and streaming media content provider). The majority of his career was at IBM, where he was the Global Development Executive for Broadcast and Advertising. His roles at IBM included positions in the Watson Research Center, Federal Systems Division, Media Marketing, and the Interactive Television Group. He has an MS degree from USC and a BS from UCLA. He has eight patents granted and multiple patents pending in the areas of digital ad insertion, content distribution, and portable media players.

Patricia Karpas, Vice President and General Manager, AOL Television: As VP and General Manager of AOL Television, Patricia Karpas oversees the business strategy, programming and product development for AOL Television. She is responsible for partnerships with broadcast and cable networks, as well as production and studio partners, to develop unique and innovative programming for the AOL service in a multiband environment. In addition, she and her team strive to pioneer new ways of extending on-air television programming online to engage and entertain AOL members. Before joining AOL in 2001, Ms. Karpas spent 11 years with NBC. There she served as an executive in both the broadcast and cable divisions including CNBC, NBC and NBC Interactive. While at, she lead the development of unique, interactive business strategies for NBC programs like Saturday Night Live, The Tonight Show, Homicide, ER and The Olympics. Prior to joining NBC, Ms. Karpas spent six years with Time Warner Cable where she was responsible for marketing and television program guide strategies for Time Warner Cable Systems across the country. Ms. Karpas holds a BS from University of Colorado and an MBA in Finance and Marketing from the University of Denver.

Jeffrey Pollack is managing director of broadcasting and new media for NASCAR Digital Entertainment. In this position, he manages NASCAR’s national broadcasting partnerships with FOX, FX, NBC, and TNT, and leads the development of all Internet, cable television, subscription television, advanced television, satellite radio, and new media ventures for the sport. Pollack is responsible for NASCAR’s partnerships with America Online, Turner Sports Interactive, SPEED Channel, iN DEMAND, XM Satellite Radio, HDNet, NASCAR Images, and he directs all business development and strategic communications initiatives for NASCAR Broadcasting and NASCAR Digital Entertainment. He also serves as co-executive producer of the two-time Emmy Award winning NASCAR IN CAR – television’s first enhanced multi-channel digital sports package. Pollack has 15 years of executive experience in media, communications, and sports management. In 1994, he pioneered a new genre of sports journalism when he founded The Sports Business Daily – the first daily trade publication for the sports industry. Under his leadership as President and Publisher, The Sports Business Daily quickly became a ‘must-read’ for leading decision-makers in the sports, entertainment and television industries – a status and tradition the publication maintains today. Pollack has also served as vice president of new media publishing for Broadband Sports, vice president of marketing and corporate communications for the National Basketball Association, and as the NBA’s communications consultant during collective bargaining negotiations in 1998 and 1999. Prior to starting The Sports Business Daily, Pollack was vice president of Winner & Associates - one of the nation's leading strategic communications and public affairs consulting firms. In this capacity, he provided communications and political counsel to category-leading corporations throughout the United States and helped manage statewide ballot issue campaigns. Pollack has twice been named to The Sporting News 100 and was named to the inaugural list of "40 Under 40" published by Street and Smith’s Sports Business Journal. He received a Primetime Emmy Award for Outstanding Achievement in Interactive Television Programming in 2003 and in 2004, a Sports Emmy for Outstanding Innovative Technical Achievement. Pollack holds a master’s degree in sports management from the University of Massachusetts at Amherst; a master’s degree from The Graduate School of Political Management; and a bachelor’s degree in journalism from Northwestern University. He is a member of the Academy of Television Arts and Sciences, Producers Guild of America, and serves as Chairman of the Giving Back Fund.

Tim Hanlon is Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group, a global media services network of Publicis Groupe, S.A. He is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking
TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California.

Matt Farber is the Founder of LOGO, the new gay and lesbian cable network from Viacom/MTV Networks slated to launch in 2005. He is also the Executive Consultant who spearheaded LOGO’s development over the past three years. Farber continues his work with MTV Networks as an Executive Consultant working to develop additional international television opportunities for the LGBT audience and to explore television opportunities for other underserved groups. Matt Farber is also the Founder and President of Wilderness Media & Entertainment, a company that creates and incubates new gay and lesbian media entertainment properties as well as advises and consults other start-up or developing gay and lesbian brands. Before LOGO, Farber served as President and CEO of Tonos Entertainment, an Internet-based music company founded by music industry luminaries Carole Bayer Sager, David Foster and Kenneth "Babyface" Edmonds. Farber was responsible for overseeing financing, strategic development and operations, and was credited with raising over $17 million in funding during 2000. From 1991-1999, Farber served in a variety of "intrepreneurial" positions while at MTV Networks. Most recently, Farber was the executive vice-president for MTV and VH1 Programming Enterprises as well as general manager for MTV2/The Digital Suite. Farber oversaw a 100 member staff and developed profitable business operations with $30 million in annual revenues. As Senior Vice President for MTV and VH1 Programming Enterprises, Farber developed and launched a series of initiatives, including MTV2, and, MTV Radio Network, and the MTV/VH1 audio business. Farber also oversaw all MTV interactive initiatives including CD-ROMS, videogames and interactive television. Farber began his MTV Networks career as MTV’s vice president of Music Programming, where he oversaw development of all music based programming for MTV. Before MTV Networks, Farber served as the director of planning and special projects at Arista reporting directly to Clive Davis, where he was involved with key Arista initiatives/artists including Arista’s 15th Anniversary, Whitney Houston and Aretha Franklin. Farber began his career in radio and worked for a variety of East-coast radio outlets, including Washington D.C.’ s WAVA-FM, Atlanta’s WAPW-FM and Philadelphia’s WWSH-FM. Farber graduated Summa Cum Laude from the Wharton School of Business with a B.S. in Economics.

Richard W. Sherrill, EVP Business Affairs, ReFreshIQ: With over 12 years of experience in the sports television and entertainment industry, Richard Sherrill drives ReFreshIQ’s value propositions for the digital video sports television experience. An industry veteran, Sherrill brings to RIQ extensive general management experience, marketing, and sales expertise in growth-oriented broadband technology and entertainment industries. His combined experience with programming, marketing, and content distribution has provided him with an intuitive understanding of the issues and opportunities facing service providers of new digital video services. Most recently, Sherrill was a senior business development executive at the Playground Media Group. He has been senior vice president of iTV Sports and business development for OpenTV where he was responsible for the global positioning and marketing of the company's interactive television architecture, applications and sports media solutions. Prior to OpenTV he was senior vice president of marketing and business development for Kentro Media a strategic consulting firm focusing on emerging TV applications, including companies involved in personal video recording (PVR), video-on-demand (VOD) content, interactive television (iTV), and iTV sports applications development. He also has held executive positions at DNA Studio, ESPN, and the NBA. He is also a member of the NCTA, ITA, AFI and He is co-chair of the Advanced Media Committee of the Academy of Television Arts and Sciences. Richard is called upon as an industry insider to speak at seminars and conferences.

Ken Rutkowski, founder, KenRadio Broadcasting: As a media personality and industry figure, Ken has been profiled in The Wall Street Journal, Fox News, BBC, Wired, Business Week, The Red Herring, Internet World, Electronic Media, Online Journalism Review, Chicago Tribune, Chicago SunTimes, Boston Times, Asahi Shinbun, Bangkok Times, Finland Helsingin Sanomat, Yahoo Internet Life and dozens of other publications worldwide. He has been a featured presenter at over seventy industry conferences, including , CES, CTIA, NATPE, IBC, NAB, Digital Hollywood, Internet World, Streaming Media, COMDEX, N+I Interop, Radio Ink and MILIA. Ken has cultivated extensive relationships, ranging from the biggest tech companies (Microsoft, Sun, Nokia and IBM) to the motion picture studios. He has particular networking reach into the local software development and media companies, IT outsourcers and consultants. Ken stays in touch with a huge number of people via his daily newsletter (KenRadio's Daily Tech News Clicks - read by an audience of over 42,000 daily); a daily radio show ("World Tech Round Up" - commanding over 175,000 daily listeners) produced in LA and occasionally on location at big trade shows and other events, covering technology and entertainment topics; and most importantly, regular events to connect individuals and companies with key relationships they need in the entertainment and technology worlds.