Wednesday, March 30 2:15 PM - 3:30 PM Track II: Mobile Games, Advertainment & Custom Branded Experience The entertainment experience in the mobile environment is evolving from novelty platform to what will be nothing short of a fully realized world of games, music, video, advertising and branding experience. While the developing relationship between the consumer and content provider may be dependant on platforms, technology, standards and gateways, the goalposts are now in full view. And most importantly, the consumer is ready to embrace the relationship, both as participant and paying customer. In fact, the resistance of the consumer to mobile add-on fees has easily out-paced the early barriers experienced by the first generation broadband content pay packages. In this session we will explore the mobile entertainment experience, from product packages to the advertainment and branding experience. Jeff Nuzzi, Director, Global Marketing, THQ Wireless Jen Herman, Director of Licensing, Digital Bridges Matt Liszt, Director of Marketing, Sorrent Brian Levin, CEO, Mobliss Ricci Rukavina, Director of Mobile Product Development, Walt Disney Internet Group Bradford C. Auerbach, Senior Entertainment Executive, Moderator Additional speakers to be announced Brian Levin, CEO, Mobliss: Mr. Levin is CEO of Mobliss, a wireless media and marketing company based in Seattle, Washington. He works with consumer brands, media, entertainment companies, and wireless carriers to create mobile interactivity to engage consumers. Mr. Levin is a pioneer of wireless media in the USA, providing the text-messaging technology for American Idol, which is widely credited with sparking mass adoption in America. Mobliss has powered mobile interactivity for Fox, FremantleMedia, Endemol, CBS, ESPN, TV Guide, Nickelodeon, FX Network, USA Network, Univision, Telemundo, Reveille and Tribune. Mr. Levin is a graduate of the Wharton School at the University of Pennsylvania. He serves on the Board of Directors of the Mobile Marketing Association and the Cellular Telecommunications Internet Association. Jeff Nuzzi, Director, Global Marketing, THQ Wireless: Jeff has over ten years interactive entertainment experience. Most recently, he was Director of Product Marketing for Universal Interactive where he headed up the global marketing initiatives for several high-profile properties including The Lord of the Rings, Bruce Lee and The Thing. Prior to Universal, he held similar posts for Infogrames (now Atari) and DreamWorks Interactive. Jeff also has a strong retail and marketing services background having lead Fox Interactive’s first retail marketing department as well as providing key creative, operational and sales support for Disney’s first CD-ROM products. Matt Liszt, Director of Marketing, Sorrent: As director of marketing, Matt Liszt leads consumer marketing programs for Sorrent’s FOX Sports and Twentieth Century Fox mobile entertainment. In this position, Mr. Liszt manages product campaigns including licensor and carrier co-marketing, consumer promotions and customer acquisition. Prior to joining Sorrent in 2002, Mr. Liszt was Senior Strategic Planner at Lowe & Partners Worldwide where he focused on global marketing strategy for clients including Sprite, MLB and Sun Microsystems. Mr. Liszt’s career also includes roles in marketing consulting for LucasFilms and Pseudo Online Network. Mr. Liszt has a B.A. from University of Michigan and an M.B.A. from the Haas School of Business at University of California at Berkeley. BRADFORD C. AUERBACH: Mr. Auerbach is a senior entertainment executive with extensive and unique expertise in production, content acquisition, Intellectual Property law and licensing, both domestically and internationally. He has had success in structuring many groundbreaking deals with a diverse range of rightsholders, including NFL, HBO, MTV, Olympics Committee, Screen Actors Guild, every Hollywood studio, Peter Gabriel, ESPN, Sesame Street/CTW, among numerous others. He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of cable, satellite, Internet, hardware, software, distribution and production companies. He has held positions as General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands) and Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia. As the lead attorney of Business Affairs for Programming at Starz/Encore he structured the pay television industry’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights. Mr. Auerbach started his entertainment media career at Disney Home Video, where he handled business affairs for the industry’s leading home video company, including the company’s first copy protection deal and the company’s first Pay Per Transaction deal. He has published myriad entertainment articles worldwide, and has presented his views at numerous industry conferences. Mr. Auerbach helped form the DVD Entertainment Group, the industry-wide consortium that was the primary catalyst for the launch and spectacular success of the DVD format. He is the Executive Director of the DVD-Audio Council, and also consults to a handful of cutting edge clients. His recent engagements include Warner Music Group, Macromedia’s Mobile group and the Getty Museum. BA – Hamilton College, JD – Boston College Ricci Rukavina, Director of Mobile Product Development, Walt Disney Internet Group: As director of mobile product development for the Walt Disney Internet Group, Ricci Rukavina oversees all mobile product development, including mobile games, data applications, and video content for the Walt Disney Internet Group’s publishing labels Disney Mobile and Starwave Mobile. Disney Mobile publishes Disney branded mobile content based on classic Disney characters as well current properties such as the Walt Disney Pictures presentation of A Pixar Animiation Studios film, The Incredibles, Pirates of the Caribbean, and Disney Interactive’s video game franchise Kingdom Hearts. Starwave Mobile, which Rukavina helped launch in October 2004, focuses on 3rd-party properties such as Trivial Pursuit, Rubik’s Cube and Consumer Reports. Rukavina has more than 15 years experience in the film, television, and interactive media industries. Prior to joining Disney, he served as creative director for Vivendi Universal Games and Universal Interactive Studios. There he was responsible for overseeing the creation, development, and management of numerous console titles including the Spyro the Dragon franchise. He also spear-headed the launch of the Black Label Games publishing division, overseeing its first title, The Thing, based on the John Carpenter classic. Rukavina began his media career at Steven Spielberg’s Amblin Entertainment and later joined Kathleen Kennedy and Frank Marshall in their production venture The Kennedy/Marshall Company where he was involved in both film production and new media working on such films as Jurassic Park, Alive, The Indian and the Cupboard, Twister and Schindler’s List. He holds degrees in English and Cinema from California State University Northridge and lives in Sherman Oaks, Calif. with his wife and daughter.