Wednesday, March 31
11:05 AM - 12:20 PM
Session C:
Technology Infrastructure for the Delivery of Broadband Entertainment
As we settle into a ubiquitous broadband universe, the delivery of entertainment, information and communication services to the consumer requires an ever growing and scalable technological infrastructure. Without the development and enhancement of broadband technologies, the entire future of the entertainment industry will be in question. Creating the new "Digital Hollywood" is not possible without the framework to support the structure itself. The products and services that will redefine technology require an infrastructure capable of supporting bandwidth intensive applications. Much of it is here today, but just as much is to come. In this session we will explore the capabilities of the systems in place, understand what kind of content we can deliver, as well as investigate what alternatives the production community has in reaching its marketplace.
Mads Lillelund, President, Mango Networks
Tom Flanagan, Director, Worldwide Broadband Strategy, Texas Instruments
Steve West, Director of Product Marketing Broadband Media & Entertainment, Alcatel
Tim Tang, Senior Marketing Manager, Hughes Network Systems
Seth Kenvin, Vice President Corporate Development, BigBand Networks
Tom Sauer, Director, Business Development, SkyStream Networks
John North, Director, The Skyler Management Group, Moderator


Seth Kenvin, Vice President Corporate Development, BigBand Networks: Vice
President of Corporate Development Seth Kenvin joined BigBand Networks from the venture capital firm Cedar Fund where he worked from its founding. Before Cedar, he was with venture capital firm Venrock Associates. Kenvin was a senior editor of The Red Herring magazine, and was previously a member of the high technology corporate finance group of Bear, Stearns & Co. He holds bachelor’s and master’s degrees in engineering from Cornell University, and an MBA from Stanford University. Kenvin serves as treasurer and a board member for the Silicon Valley / Pacific Northwest chapter of the Cable & Telecommunications Association for Marketing (CTAM).






Mads Lillelund is CEO and Founder of MANGO Networks, a new company created to provide greater choices in the field of data networking equipment. Mads has been selling networking equipment since 1990 when he sold the first networking equipment into Russia and Eastern Europe for AT&T Networks based in Brussels, Belgium. He later became Managing Director of Europe for Lucent Technology’s Global Commercial Markets based in Dublin, Ireland. After 8 years in Europe, Mads moved to the U.S. based corporate headquarters for Lucent Technologies and served as Vice President, New Media, where he managed the network infrastructure required to create, manage, and distribute digital content. Most recently, he was the Executive Vice President of Sales and Services for Enterasys Networks where he managed the global sales organization.



Tim Tang serves as Senior Marketing Manager for Marketing for Hughes Network Systems. He has 12 years experience in the satellite broadband Internet communications industry. Mr. Tang is responsible for the development of content delivery products and services. Previously, Tang served as an Engineer at both COMSAT and MITRE. Mr. Tang is a Doctoral Candidate at George Washington University. He holds a Master of Science in Electrical Engineering from John’s Hopkins University and a Bachelors Degree in Electrical Engineering from MIT.











Tom Flanagan, Director, Worldwide Broadband Strategy, Texas Instruments: As the worldwide director of broadband strategy, Tom Flanagan identifies market trends and provides the vision and strategic direction for TI's Broadband Communications Group. The Broadband Communications Group is charged with driving TI's extensive broadband portfolio, which includes integrated DSP, analog and software solutions for cable, digital subscriber line (DSL), voice over Internet protocol (VoIP) and wireless networking. Prior to this position, Flanagan was the director of business development for Telogy Networks, acquired by TI in 1999, and vice president of sales and marketing for ADC Skyline. Flanagan also held various marketing, sales and business development positions during a 12 year career with Dynatech Communications. Flanagan received a bachelor's degree of science from James Madison University.


Tom Sauer, Director of Business Development for SkyStream Networks, has over 13 years of business and technical experience in the video and IP content delivery industry. He is responsible for strategic partnerships and new market segment development in several vertical sectors for satellite data dissemination, video-over-IP, business TV and eLearning application areas. He comes to SkyStream from RealNetworks, where he managed a Broadband Systems Group and Professional Services Group, intent on driving strategic broadband infrastructure for streaming media, interactive TV, and integration efforts. Prior to RealNetworks, Sauer co-founded a scientific software company, Khoral Research Inc. focused on image processing, signal processing and multispectral data analysis for commercial and DOD agency application areas. Tom has a Masters degree from The University of New Mexico in Electrical Engineering.


Steve West is Director of Product Marketing for Alcatel’s Information, Communication and Entertainment Group and is based in Canada at Alcatel’s St. John, New Brunswick offices. As a marketing lead, Mr. West is responsible for global product marketing activities for the Open Media Suite of software and services. Prior to Alcatel’s acquisition of iMagicTV in 2003, Mr. West was Director of Product Management, Media Manager IPTV platform. Prior to iMagicTV, Mr. West was responsible for consumer broadband services marketing at Aliant, Atlantic Canada’s largest telecom service provider. Mr. West holds a Diploma in Marketing and International business from St. Mary’s University in Halifax, Nova Scotia and a Diploma in Electronic Engineering Technology from DeVry Institute in Toronto, Ontario.

John North, Director, The Skyler Management Group: John North, Director, The Skyler Management Group. John North is a veteran content producer and system architect with extensive experience in delivering complex media products and services. Current work includes business development for Microtransaction and Integrated Asset Management applications for interactive television and other on-line markets. John brings more than thirty years of credits from live stage and studio performance, network broadcasting, print and electronic publishing, and all manner of interactivity-- from broadband to narrow, from desktops to global processing and distribution centers. An accomplished team builder, he recently led an international team in prototyping a true end-to-end, culturally-discreet, business, production and network system for a 15-country, 10-million subscriber European cable television network. Career distinctions include over one thousand production design and technical direction credits, many early webcasts, a product management position for an enterprise-class media asset management application, a business and technology columnist for the teleproduction trades, the mid-80’s specification of a closed-loop cable-to-retail ITV system, two patents for infrastructure and desktop-level advanced media systems, and the 1993-4 delivery of a 20-year broadband utilization plan to the Managing Directors of Fujitsu, NTT, and NTT Data in Tokyo that defined the limits of industry growth on the availability of extensible middleware, bandwidth on-demand Quality of Service allocation, and the deployment of real-time watermark encoders and auditable microtransaction gateways.