12:50 PM - 2:00 PM
Session D:
Market Research as Reality Check: If We Build It, Will They Come?
Many great ideas have come and gone in the digital content world in the past 3 or 4 years. This panel is about how market research will help define and build the world of content distribution. This panel will discuss how effective market research can help the creative, and technology building process to reflect what the market will ultimately buy. If you are just starting to build or in the selling phase of your business plan or have been in business 10 years effective market research is an important component of your business. Come share the experience of our panel of business builders.
Susan Preletz, Paramount Digital
Larry Levin, Synovate
Jonathan Hurd, Adventis
Stuart Halprin, Executive Vice President, Marketing, MovieTickets.com
Jerry Brandt, Vice President, Media and Entertainment, Synovate Research, Moderator
Stuart Halperin, Executive Vice President, Marketing, MovieTickets.com: Stuart is head of marketing at MovieTickets.com, a leading Internet movie ticketing service. His responsibilities include marketing strategy, development and research; creative advertising, publicity, promotion and media; and exhibitor and movie studio relations. Stuart also is actively involved in site production, operations, advertising sales and business development. A co-founder of Hollywood Online (now Hollywood.com), he has eleven years of experience in the Web and online entertainment space. Stuart launched Hollywood Online with a partner in 1993, using limited seed financing, and operated the business from cash flow for the first two years. The company pioneered and promoted the widespread use of interactive multimedia online as a marketing tool for entertainment companies. Previously, Stuart worked in marketing roles for Universal Pictures, 20th Century Fox International and New Line Cinema, and was a newswriter for CNN. He received an MBA from Columbia Business School and a BFA from the NYU Film School.