Tuesday, March 30 9:00 AM - 10:15 AM Session C: On Demand Networks: Innovations in VOD, Pay Subscriber and Basic TV Services Video On Demand is more than just movies. Programmers and cable operators are using the technology to define the future of television "networks". From the programmers who use VOD as brand extensions of their established linear networks, to those who provide unique program, on demand networks are quickly becoming appealing to all. These networks are very cost effective for programmers and operators, since the start up cost are minimal and bandwidth issues that plague linear channels are mitigated. The strategies of on demand networks are evolving. Marketing, packaging and business models are challenging the linear network status quo. The on demand network revolution has begun. In this session, we welcome a group of the innovative content providers in the on-demand space. Alison Moore, Director of Sales & Marketing, HBO Edward Stansfield, CEO, Studio 4 Will Griffin, President and COO, Simmons Lathan Media Group Channing Dawson, SVP, New Ventures, Scripps Networks Steve Shannon, founder and Executive Vice President, Sales and Marketing, Akimbo Bev Doughty, Senior Vice President Marketing, TVN Entertainment Corporation, Moderator Channing L. Dawson is senior vice president of Scripps Networks New Ventures. He is responsible for developing programming, distribution and marketing strategies for video on demand, broadband, dvd and interactive television. Part of the founding team of Home & Garden Television (HGTV) and Do-It-Yourself (DIY), Dawson launched the HGTV call center, HGTV Ideas magazine, Home & Garden Village and the HGTV Store. He developed and launched HGTV.COM and DIYnet.com, and was actively involved in the strategic planning for the Fine Living network and web site. Currently he’s leading Scripps Networks’ efforts in VOD and Subscription Video on Demand (SVOD). Scripps Networks launched its On Demand business in Time Warner Cable and Comcast Cable markets and is aggressively pushing VOD throughout the country. Prior to joining Scripps, he served as director of communications for The New York Times Company’s American HomeStyle Group, editorial director of HOME Magazine, editor-in-chief of The Practical Homeowner, and assistant editor of Sunset Magazine. Will Griffin, President and COO, Simmons Lathan Media Group: Will Griffin is a media entrepreneur who has successfully leveraged his blue chip professional and educational credentials to develop and execute growth initiatives for numerous entertainment and media companies. As President and COO of Simmons Lathan Media Group, Griffin has developed and implemented the company’s business strategy. He oversees all aspects of the company including strategy, business development, production, acquisitions, sales, distribution, finance and marketing. Former COO of Urban Entertainment, Griffin was part of the team that developed the corporate strategy and initiated an equity partnership with Time Warner. Previously, Griffin was GM and EVP of eUniverse Network where, in two quarters, he developed and implemented the turnaround strategy that led to profitability for the industry’s largest digital entertainment company and also served as Director of the eDirect Initiative at News Corporation/Fox Entertainment Group (NYSE:NEWS). As member of the Entertainment and Media Practice Group of McKinsey & Company, Griffin provided strategy-consulting services for the media and entertainment conglomerates. Griffin began his career as a Financial Analyst in the Structured Finance Group at Goldman Sachs & Co (NYSE:GS) where he researched and recommended companies for Goldman to invest in via its Principal Investment Area. Griffin earned a Juris Doctorate Degree from Harvard Law School and a Bachelor of Arts Degree from Dartmouth College in 1994. He also completed the Entrepreneurial Curriculum at Harvard Business School. Ed Stansfield, Founder & CEO, Studio 4, Prior to founding Studio 4 Networks, Ed led a distinguished career in high technology and new media strategy. As a Principal with The McKenna Group, a Silicon Valley based consulting firm, Ed managed strategy and business development projects focusing on broadband applications and content. Prior to McKenna, Ed worked at Disney Online where he was responsible for the development and implementation of new ecommerce ventures. Ed started his career at Cap Gemini Ernst & Young, where he managed a variety of process re-engineering projects. Ed holds a BS from The University of Tennessee and a MBA from the University of Rochester. Alison Moore, Director, Marketing Development for Home Box Office, is responsible for identifying and evaluating emerging technologies that create marketing opportunities for HBO and Cinemax with cable and satellite affiliates. She was named to this position in August 2003. Prior to re-joining HBO, Moore was Director, Product Strategy, at Cablevision Corporation where she managed the product strategy, marketing and branding of High Speed Data products. In January 2001, Moore was a Consultant at JP Morgan Chase Manhattan Bank in the Small Business Financial Services area and previously was Co-founder and Vice President of Market Development for DatSat, Inc, a technology start-up in which she was responsible for overseeing marketing and business development strategies. Moore launched the Flooz for Business program in 1999 as Director, B2B Marketing, Flooz.com. Moore began her career at HBO in 1995 as Marketing Manager, responsible for developing marketing programs with HBO’s DBS partners. Previously, Moore was Manager, Affiliate Marketing for Turner Broadcasting, Inc. Moore is a member of Cable & Telecommunications Association for Marketing and Women in Cable and Telecommunications. She sits on the CTAM New Product Council and the CTAM Retail Advisory Council. Moore holds a BA in Political Science from the University of Georgia in Athens. She resides in New York City with her husband, Lawrence Blough. Steve Shannon, founder and Executive Vice President, Sales and Marketing, Akimbo: Steve Shannon is a Silicon Valley veteran who in the late 1990s was the creative force behind some of the area’s most well known consumer technology brands. His most recent post was vice president of marketing at SONICblue, where he was responsible for the success of both the Rio MP3 player and ReplayTV product lines. Steve joined SONICblue through the acquisition of ReplayTV. At ReplayTV he helped launch the world’s first digital video recorder, driving marketing strategies. Before ReplayTV, Steve was director of Internet authoring at Macromedia, where he launched Dreamweaver – Macromedia’s popular Web-authoring tool and still the company’s most profitable product line. Steve joined Macromedia when it purchased iband, the company he co-founded and the original developer of Dreamweaver. Prior to iband, Steve worked for Coopers & Lybrand and Paramount Pictures. Steve holds a bachelor’s degree from UCLA and an MBA from UC Berkeley.