Tuesday, March 30 12:30 PM - 1:45 PM Session C: Movie Distribution and the Broadband Timeline - Via the PC - Via the Set-Top: Technology, Content & DRM Movies delivered via broadband Internet! An idea that seemed to be dead on arrival just a year ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry. Alan Citron, SVP Marketing, Movielink Curt Marvis, CEO, CinemaNow Phil Corman, Director, Partner, Business Development, MSTV, Microsoft Corp. Bruce Lyon, Industry Group Marketing Manager, Global Media & Entertainment Markets Group, Sun Microsystems Inc. Josette Bonte, Managing Director, Broadband Services, RHK Ira Rubenstein, Senior Vice President, Sony Pictures Digital, Moderator Curt Marvis is CEO of CinemaNow, the leader in IP-based video-on-demand distribution and technology. Before joining CinemaNow, he was president of 7th Level (now Learn2.com NASD:LTWO.) Prior to this post, he served as senior vice president of business development for 7th Level where he helped lead the successful restructuring of the company from CD-ROM development into its current status as a leader in enhanced learning and communications services for the Web. Marvis created and implemented business partnerships with Real Networks, GeoCities, broadcast.com, IBM, MTV and WAVO while there. He was a founder of multimedia start-up Powerhouse Entertainment and served one year as a consultant on the IBM Multimedia Task Force creating strategic plans for IBM in their continued development of interactive software. From 1985 to 1994, Marvis served as CEO of The Company, an award winning and highly successful privately held production company in Los Angeles. During this time, he and his partner, Director Wayne Isham, produced many of the most popular and critically acclaimed videos in the history of MTV. In 1991, Curt was awarded with MTV's Video Vanguard Award honoring lifetime achievement in his work. Marvis is a graduate with honors of UCLA with a BFA in Motion Picture and Television Production. Phil Corman is director of partner business development for the Microsoft TV Group at Microsoft Corporation. In this capacity, Corman is responsible for extending Microsoft TV into a total end-to-end solution for network operators around the world. Corman is responsible for developing and managing marketing, product and development relationships with strategic partners for Microsoft TV. These include OEMs, independent hardware and software vendors, and various solution providers and systems integrators for video on demand (VOD), electronic programming guide, conditional access and subscriber billing management. Prior to joining Microsoft in March 2001, served as general manager, Interactive Digital Systems at Mitsubishi Electronics America. In this capacity, Corman proposed, launched and staffed the entire division including product marketing, sales and technical directors. He also started a commercial VOD business unit for Mitsubishi that delivered VOD and Internet browsing over the TV to hotels, cruise ships and hospitals. Corman also spent 15 years in the computing industry with Digital Equipment Corporation (now Compaq). Corman is a member of the Institute of Electrical and Electronics Engineers and Association for Computing Machinery. He holds a bachelor’s of science in mathematics from Rensselaer Polytechnic Institute. Josette Bonte, Managing Director, Broadband Services, RHK: Dr. Josette Bonte is retained by RHK as an Executive Affiliate servicing the firm’s broadband content and services advisory practice and research programs. Dr. Bonte has twelve years of experience as an executive working in the film and television production and distribution industries followed by ten years in new media and telecommunications. In the eighties, Dr. Bonte served as Executive Director of Unifrance Film, where she represented the French motion picture and television industry in Hollywood for eight years. She subsequently founded EuroScreen Partners, a film production company capitalized by European cable operators and banks. Dr. Bonte most recently served as Senior Vice President, Business Development, for online games company Media Station, Inc. where she headed the technology licensing and broadband affiliate relations department. She previously worked with the PanAmSat Net/36 team, where she concentrated on broadband content strategy and customer acquisition. In 1994, she joined US West as Head of Strategic Marketing, Entertainment and Interactive Services, where she participated in the company’s early interactive media and VoD trials and became the company’s liason with the Hollywood entertainment industry for content licensing. Dr. Bonte received an M.F.A from the UCLA School of Film and Television and a Ph.D. in Telecommunications and New Media from the Sorbonne. Bruce Lyon, Sun Microsystems Inc. Industry Group Marketing Manager, Global Media & Entertainment Markets Group. Mr. Lyon is responsible for the strategy, solutions development, and marketing for Sun's business to the global media & entertainment market. In this capacity, Mr. Lyon generates and executes Sun's strategic marketing plans and activities, as well as setting and managing the company's solutions initiatives to build a leadership position for Sun in the media technology business. Mr. Lyon has conceived and executed several key company initiatives including the Java Content Partner Program, the Digital Asset Management Reference Architecture, and Sun's annual Digital Media Universe conference. In addition, Mr. Lyon leads a team of business intelligence and business planning specialists to deliver a broad range of business and strategic plans for the company's industry strategy and marketing organizations.