Tuesday, March 30 10:45 AM - Noon Session C: The Networked Entertainment Home - the PVR – the Set-Top & PC Entertainment Server The home entertainment server is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing the set-top box, the PVR, the PC and a host of other devices. The next generation of DTV/Set-Top/PC home entertainment server will come into the battle delivering Internet, music, games, movies, plus innovative two-way communications and telephony services that the old set-top provider was only beginning to deliver. This battle for the home will be a tremendous winner for both the consumer as well as for the content industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success. Roxanne Gryder, Intel Research and Development, Technology Manager, Corporate Technology Group (CTG) Harley Rinzler, Creative Director, Playground Media Group Nicholas T. Chakalos, Vice President of Business Development, Ucentric Anthony Wood, founder and Chief Executive Officer, Roku Donald T. Metzger, SVP, Sales and Marketing, for Mediabolic Erik Scheelke, co-Founder, President & CTO and Board Member, DigitalDeck Scott Donaton, Editor, Advertising Age Ben Mendelson, founder & President, Interactive Television Alliance, Moderator Anthony Wood, Founder and Chief Executive Officer, Roku: Anthony Wood is the founder of Roku and serves as chief executive officer. He is involved in all aspects of the company, with a special focus on product design and development. Prior to Roku, Anthony invented the personal video recorder (PVR) and founded ReplayTV, where he served as president and CEO before the company’s acquisition by SONICblue. While at SONICblue, he served as senior vice president of engineering and was responsible for the ReplayTV, Rio and GoVideo product lines. Before ReplayTV, Anthony was founder and CEO of iband Inc., the Internet software company that developed Dreamweaver, the best-selling Internet authoring tool for professionals. When Macromedia acquired iband, Anthony became its vice president of Internet authoring. Earlier in his career, Anthony was founder and CEO of Sunrize Industries, a leading supplier of hardware/software tools for non-linear audio recording and editing. Anthony holds a bachelor’s degree in electrical engineering from Texas A&M University. Roxanne Gryder, Intel Research and Development, Technology Manager, Network Architecture Lab: Roxanne Gryder directs marketing activities within the Networking Architecture Lab, a key enabling lab within Intel. The Networking Lab drives end to end innovations in all areas of the network, from home to enterprise. Prior to her current position, Ms. Gryder worked on developing media devices for the home and was responsible for evangelizing enhanced digital broadcast and other Intel technologies to the entertainment industry. Before joining Intel, Ms. Gryder worked for eight years in the post production industry in Chicago, concentrating primarily on special effects and graphics for television. Ms. Gryder received a Bachelor of Science degree in film and television from Northwestern University and an MBA from Cornell University. Ms. Gryder is a member of the Interactive Peer Group of the Academy of Television Arts & Sciences and past president of Chicago's Women in Film association. Intel, the world's largest chip maker, is also a leading manufacturer of personal computer, networking and communications products. Information about Intel is available from the company's site on the World Wide Web at http://www.intel.com. Donald T. Metzger, SVP, Sales and Marketing, for Mediabolic: Don Metzger’s 20 years of experience in sales, marketing and strategic alliances for the consumer electronic industry compliments Mediabolic’s strategy to provide their licensees and partners with preeminent technology and who are interested in the networked entertainment space. Don’s credentials include building sales and distribution teams both in the North America, Europe, Asia and India to introduce innovative consumer devices, computer products and Internet content services to those respective markets. Don’s expertise is the complete cradle-to-grave product cycle and has been instrumental in helping to "de-mystify" technologies and make a compelling sales message to the consumer. He has worked with multi-national corporations in addition to being part of executive management for early and growth stage initiatives. Among these included are Radio Shack, Memorex, StarSight Telecast, Gemstar, and NetChannel. Scott Donaton, Editor, Advertising Age: Scott Donaton is editor of Advertising Age, and editorial director of its AdAge.com and Madison & Vine spinoffs. In that role, he oversees the editorial strategy and editorial operations of the weekly Advertising Age, which reaches more than 300,000 readers, and of AdAge.com. He also founded and oversees Advertising Age’s Madison & Vine initiative. And he writes an opinion column for Ad Age on industry issues. In 2002, Mr. Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement recognizing the work of executives under 40. He also serves as chairman of the editorial committee of American Business Media, and his work has won awards from ABM, the American Society of Business Press Editors and Crain Communications. He is a frequent speaker at industry conferences and events, and a regular guest on national media programs, including NBC’s "Today" show. Mr. Donaton was promoted to editor of Advertising Age in 1998 after serving three years as executive editor. Prior to that, he served as editor of TV Guide Online, where he was responsible for developing and launching the online edition of the nation’s largest-circulation weekly magazine. Mr. Donaton first joined Advertising Age in 1989, and held a series of posts, including reporter, senior reporter and deputy bureau chief. In 1993, he was promoted to editor of Interactive Media & Marketing, a ground-breaking weekly section devoted to coverage of emerging media technologies. He was later promoted to executive editor/new media, a role in which he oversaw the editorial development and launch of AdAge.com. Nicholas T. Chakalos, Vice President of Business Development, Ucentric: Chakalos brings more than a decade of business development experience in technology, Internet and consumer electronics companies to Ucentric. At IBM, Chakalos managed the worldwide strategic marketing and business development of silicon and embedded software for digital cable and satellite set-top boxes. He also served as product manager of the embedded Internet solutions for cable, wireless, office equipment and telecommunications market segments at Spyglass. Previously, Chakalos directed product management activities for a line of interactive services and devices at Philips Electronics. He began his career at Texas Instruments, where he held business development, strategy, and design engineering roles. Also, Chakalos has consulted to CableLabs and consumer electronics companies on strategies and architectures for interactive services. Chakalos earned undergraduate degrees in Engineering from Dartmouth College and a Master's of Business Administration degree from Babson College. Erik Scheelke, Co-Founder, President & CTO and Board Member, DigitalDeck: A founder of DigitalDeck, Mr. Scheelke led development of the Company's core patent-pending DigitalDeck Entertainment Network technology. Along with co-founder Ted Griggs, he played a pivotal role during DigitalDeck's start-up phase, forging key alliances and securing early-round funding. He currently oversees product development engineering as the Company prepares for product launch. Mr. Scheelke has more than 15 years of software development expertise. Prior to joining DigitalDeck, he held key product development positions with Omnis Technology Corporation, predecessor to Raining Data Corporation, a leading provider of software infrastructure and development tools. Mr. Scheelke served as business and development liaison to Omnis' Japanese distributor. He also headed the localization of Omnis Studio, a component-based, object-oriented RAD tool that allows the development of enterprise-wide client/server relationships. Mr. Scheelke's experience further includes seven years as an engineer at Apple Computer, where he had responsibilities for leading Apple products such as QuickTime and QuickDrawGX. He holds a bachelor's degree in Computer Science from the University of California at Santa Cruz. Ben Mendelson is the founder and president of the Interactive Television Alliance, an independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences.