Tuesday, March 30 9:00 AM - 10:15 AM Session A: Music Industry Innovates into Future - From Digital Downloads and Subscriptions to Mobile Music & Digital and Internet Radio This is the year of the rollout of new music services as well as the arrival of broadband, mobile and wireless. Music is available to the consumer, all over, all the time. Digital radio and Internet radio are emerging. Technology and music seem to have taken that relationship to the next level and the consumer seems to understand and embrace it. In this session, rather than looking at the file-sharing past, we will look to the new technology future. After the lawsuits, after the consolidation, after the first attempts at music subscription and download, we will in this session, try to evaluate what the new music industry is going to look like. The era of digital music delivery is here, but the details of how the industry will be structured are still confusing. What will digital radio mean? What about all those music channels on satellite and cable? What are the different ways that the consumer will access music in the future? And will they be willing to pay for it at acceptable levels to sustain the industry? Ellie Hirschhorn, General Manager and Executive Vice President, MusicNet Chris Schairbaum, World Wide Business Manager, Portable Audio/Infotainment, Texas Instruments Christina Tancredi, SVP Marketing, Advertising & Sponsorship Sales, Music Choice Scott Cohen, co-founder, The Orchard Scott Young, Vice President Digital Entertainment, Entertainment Services, Best Buy Lisa Crane, Managing Partner, Media Venture Advisors, Moderator Ellie Hirschhorn, General Manager and Executive Vice President, MusicNet: As General Manager and EVP of MusicNet, Ellie Hirschhorn is responsible for overseeing business development, distributor relations, software operations, program management and development, content acquisitions and programming, public relations, and marketing. Prior to joining MusicNet, Ms. Hirschhorn held various posts at Viacom. Her most recent was as General Manager and SVP of MTV.com where she was responsible for the day-to-day leadership, strategy and management of MTV.com. She had ultimate responsibility for programming, production, marketing, business development and planning. Prior to MTVi, she was SVP, Business Development for MTV Networks and was responsible for identifying, evaluating and executing new business development opportunities including cable network acquisitions, new lines of business and ancillary revenue opportunities. During her tenure, she led the business development efforts for the launch of the Suite, five new music channels from MTV and VH1 for multichannel distribution. Ms. Hirschhorn was also Vice President of Corporate Development at Viacom, Inc. and worked at Showtime Networks. Before Viacom, she worked at Time, Inc. and various media companies. Ms. Hirschhorn began her career on Wall Street in investment banking and private equity. She holds an MBA from Harvard Business School and a BA in History from Yale University. She currently serves as a member of the board of Directors and Trust Committee of Fiduciary Trust Company International. Chris Schairbaum is the worldwide business manager for the Portable Audio & Infotainment Business Unit at Texas Instruments. Since joining the company in 1995, he has managed product development, strategic marketing and new business development initiatives for several of TI’s custom and mass market-focused semiconductor and software product lines, most notably in the areas of mass storage, digital audio and entertainment. While in TI’s Storage Products Group, Schairbaum managed TI’s preamplifier product line and was chairman of the new product development team. He then moved to the global strategic projects post for the Advanced Development Group at TI, which focused on integrating second-generation storage technology with innovative business models targeting the personal computer and consumer electronics markets. This effort led Schairbaum to join the Portable Audio & Infotainment Group in 2000, which was, at its roots, a start-up venture within TI during the infancy of the Internet audio and MP3 boom in consumer electronics. Currently, Schairbaum is the business manager of the Portable Audio & Infotainment Group and continues to lead customer and partner relations, global marketing initiatives and product development. Through his leadership, Texas Instruments has become a leading technology provider in the portable entertainment market through relationships with the major record labels, infrastructure partners and top consumer electronics manufacturers around the world. Schairbuam has served on the board of directors for Digital 5 Corporation and has provided industry insights on technology entrepreneurialship for the annual University of Pennsylvania Wharton Technology Conference. He also was the keynote speaker at the 2002 DSP Expo & Conference and has spoken at several conferences, including the Consumer Electronics Association Conference, Seybold Seminars, MP3 Summit, Digital Hollywood and the Consumer Electronics Show. Chris graduated from the University of Dayton with a degree in electrical engineering and is currently a master’s of business administration candidate at the University of Texas. Christina Tancredi is Senior Vice President of Marketing, Advertising & Sponsorship Sales for Music Choice, the world’s largest provider of commercial-free digital music via cable and satellite. Tancredi oversees all aspects of marketing, advertising, sponsorship sales and new business development at Music Choice. She is responsible for product development, advertising initiatives, marketing strategies, and all programs related to the Music Choice brand. Her insight has helped to shape the branding and positioning of the company as a leader in providing commercial-free audio. Tancredi joined Music Choice in its early development stages in 1989. Under Tancredi’s direction, the company has launched several strategic initiatives including the company’s first video endeavor with the development of the Music Choice Concert Series, currently available in over 44 million satellite and cable homes. She directed the launch of the New Face of Music Choice, reaching 31 million digital cable and DIRECTV homes with new screens featuring album art, music news, artist facts, music history, new releases and TV screen ads. Tancredi also oversees the company’s interactive TV initiatives, including the launch in 2003 of a custom music service for digital cable subscribers called MY MUSIC CHOICE. As the leader of the Music Choice advertising team, Tancredi was instrumental in securing advertising deals with high-profile consumer brands such as Reebok, Levi’s, Motorola and Bose. She has developed unique, cross-functional advertising and sponsorship opportunities for both consumer brands and record labels on the Music Choice offerings. Prior to her work at Music Choice, Tancredi held several marketing positions at General Instrument Corporation. Tancredi received a Bachelor of Arts degree in business and marketing from Temple University and is a member of the American Marketing Association (AMA) and the Cable & Telecommunications Advertising and Marketing Society (CTAM). Scott Cohen co-founded The Orchard in 1998 with legendary Producer/Songwriter and co-founder of Sire Records, Richard Gottehrer. The Orchard is the leading distributor of independent music in the world, representing over 2,500 labels from 48 countries and thousands of artists covering every musical genre. The Orchard supplies both traditional distribution channels in the US and all the new legitimate digital music services around the world. A recognized expert in new media, Mr. Cohen has spent a significant amount of time over the last several years consulting foreign governments, mobile phone operators, and record companies on such topics as developing new business models using the Internet and the creation of new platforms for delivering content. In addition, Mr. Cohen is a prominent public speaker, having spoken at conferences across the United States and around the world including China, Australia, Canada, England, Germany, Czech Republic, Russia, Spain, Italy, Denmark, Sweden, France and many more. Mr. Cohen began his career in the music business in the late 80's as an artist manager of both independent and Major Label artists. In addition to his responsibilities at The Orchard, Mr. Cohen manages The Raveonettes (Columbia/Sony), whose latest album Chain Gang of Love has garnered rave reviews from Rolling Stone, Spin, Q and NME and entered the Billboard Alternative Rock Chart at Number 1. Scott Young, Vice President Digital Entertainment, Entertainment Services, Best Buy: As Vice President of Digital Entertainment, Scott is responsible for developing and managing new entertainment services for Best Buy, a Fortune 100 company and North America’s No. 1 specialty retailer of consumer electronics, personal computers, entertainment software and major appliances. As part of his work in this area, Scott lead the efforts to develop the NetFlix and Best Buy Rhapsody business opportunities, Redline Entertainment for special event promotions, as well as other new services for the company. Scott originally joined Best Buy in 1999 as part of the leadership team that launched BestBuy.com, and has been responsible for initiatives including the launch of the Software and Games stores, Digital Music Store and the Best Buy Entertainment Site. Prior to joining Best Buy, Young was Vice President of Strategic Marketing for BMG Entertainment. Prior to BMG, Young was Vice President of Special Markets and Business Development for Priority Records. A native of Pennsylvania, Young earned his bachelor’s degree from Yale University in and his MBA from UCLA. He resides in Wayzata, Minn. with his wife and two children. Lisa Crane, Managing Partner, Media Venture Advisors. Ms. Crane has a reputation for strategic thinking, branding, and new economy leadership. From charting the course for a groundbreaking online entertainment venture to guiding one of the major television networks through uncharted Internet territory, her success stems from an ability to build and direct profit-oriented management teams. Lisa Crane is the Managing Partner of Media Venture Advisors, an e-consulting firm providing strategic consulting services to leading Internet and entertainment companies. Ms. Crane is the former president and CEO of Soundbreak.com, the interactive online music company. She was Vice President of NBC Interactive and General Manager of NBC.com, the network's flagship entertainment website. Prior to NBC, Ms. Crane served as Vice President of Universal Studios. Education & Affiliations: Lisa Crane holds an MBA from Pepperdine University and a bachelor's degree from UCLA. Crane has held seats on the boards of two public companies, and currently sits on the board of advisors of the Digital Media Marketing Organization, Proximity File, Spiderdance, On2.com, The Dial.com and Pulse Entertainment. Ms. Crane is active in the Motion Picture and Television Fund. She is also one of the most popular speakers on the internet conference circuit, having spoken at Internet World, Streaming Media West, emediatainment world, adtech, Ebiz, Digital Hollywood, NAB, the Morgan Stanley/Industry Standard Internet Summit, DDMI, CMJ/Change Music, BandWidth, Digital Coast 1999/2000, Herring on Hollywood, Variety's Internet Summit, Jupiter's PlugIn, Radio & Records, VIC's Industry Breakfast, and many others. Lisa has also taught several classes at major universities on e-business and entertainment, including USC and UCLA.