Tuesday, March 30 12:30 PM - 1:45 PM Session A: DRM & Piracy - Part II - Feature Film Distribution - Broadband, DTV, HDTV and Digital Cinema The statistics on Internet piracy of new feature releases can be alarming and unsettling. According to studies, there are hundreds of thousands of feature downloads each week. It is no wonder that film industry executives have been raising the red flag – understandably, they don’t want their industry to get Napsterized. Fortunately, from the successful box office numbers of the past year, the impact of Internet piracy has yet to be felt, but an all-digital cinema industry is coming and the Industry must prepare for it. Computers will always be more powerful and as more consumers will have broadband, home theaters will be robust and PVRs and large-scale feature swapping may be the result. On the other hand, the news is not all bad. The technology industry has as much at stake in expansion of digital delivery of content as do the entertainment producers. More effective DRM packages are being developed and new and innovative subscription services are on the way. Is there a way to innovate out of the looming crisis? Is Internet piracy of feature films a show-stopper or simply an industry speed bump? Scott Sander, President & CEO, SightSound Technologies Bruce Anderson, Vice President of Operations, Movielink Lucy Goldenhersh, Principal, IP Digital Rights Management Russell P. Reeder, President, CEO and Chairman of the Board, RightsLine IAN C. BALLON, chairman of the Internet and E-Commerce Practice Group of Manatt, Phelps & Phillips, LLP, Moderator Additional speakers to be announced Lucy Goldenhersh is currently principal of IP Digital Rights Management, specializing in strategies that bridge traditional entertainment business lines and emerging technologies. Current clients include major consumer electronics and digital rights management companies, as well as new businesses involved in launching electronic distribution of music and film. She previously served as Vice President, Intellectual Property at the corporate level of Universal Studios, working with emerging business lines across music, motion picture, television and new media divisions and spearheading content protection strategy. She was actively involved in the launch of DVD, served as Universal's lead negotiator for DVD-audio and Super Audio CD formats, and sat on the Board of the DVD Copy Control Association. She worked closely with Universal Music Group on electronic music distribution deals and was Universal's lead counsel for the Secure Digital Music Initiative (SDMI). She has been active in formulating and negotiating industry positions on a broad range of U.S. and international legislative and regulatory matters, including the Digital Millennium Copyright Act (DMCA) and EU Copyright Directive, and served as Universal's representative to the MPAA's Special Policy Group, the industry's coordinating body for worldwide policy issues. She has significant experience in both U.S. and international standard setting activities, including Europe's Digital Video Broadcast (DVB) forums, the U.S. Open Cable initiative and FCC proceedings with respect to digital TV and Broadcast content protection. Prior to Universal, she was a business/legal affairs exec. with Walt Disney Pictures and Television, where she was responsible for negotiating deals and legal supervision on a wide range of theatrical motion pictures. Before joining Disney, she specialized in intellectual property matters at Mitchell, Silberberg & Knupp in Los Angeles. Lucy is a graduate of Stanford and holds a law degree from the University of Michigan. She is a frequent speaker on emerging technologies in the music and motion picture industries and the evolving challenges of building new business lines in the shifting landscape of intellectual property, digital rights management, and advancing technology. Russell P. Reeder, President, CEO and Chairman of the Board, Founder – Prior to founding RightsLine, Reeder spent 12 years in information technology, both in sales management and software development. Reeder led the sales teams for several ERP and point solution vendors, including executive positions at Oracle Corporation. Reeder also spent several years in systems development and leading the build of financial and manufacturing applications for FORTUNE 500 companies including Mobil Oil Corporation, AT&T, Bank of America and Core States Bank. After creating the enterprise applications and e-Commerce strategy for U.S. Postal Service, Federal Reserve and Visa, Reeder moved into an executive position at RightWorks, a start-up backed by Sequoia Capital, where he established B2B web strategies for cutting-edge technology companies including Embion.com, Fasturn.com, Applied Materials and financial organizations including Silicon Valley Bank. As employee #18 at RightWorks, Reeder grew revenues from zero to $7 million in nine months. Two months later, 51% of RightWorks was sold for $600 million to Internet Commerce Group and then in Fall 2001, 100% was sold to i2 Technologies for $123 million. Reeder holds a BS degree in Computer Information Systems from James Madison University. Scott C. Sander, President, Chief Executive Officer, SightSound Technologies: Scott Sander is the President, Chief Executive Officer and co-founder of SightSound Technologies. Scott has emerged as a leading advocate for change in the motion picture and music industries as they adopt digital distribution. Since he co-founded SightSound Technologies, the seven-year-old company made history three times: In 1995, SightSound sold the first downloadable music online; in 1999, rented the first full-length film download over the Internet; and on May 5, 2000 released the first Internet feature film. Scott negotiated the world's first Internet music distribution agreement in 1995; the first movie Internet distribution deal in 1999, and the first motion picture studio Internet distribution agreement with Miramax Films in 2000. He was also Executive Producer of Quantum Project, the first Internet feature film to be released simultaneously worldwide. Scott has participated in roundtable discussions at the Patent and Trademark Office and at the Department of Commerce, as well as on industry panels, advocating the prevention of Internet piracy of movies and music, the value of intellectual property and the future of digital distribution. After graduating from the University of Denver in 1982 with a degree in business administration, Scott moved to Silicon Valley where he worked as an investment analyst for a Menlo Park-based real estate investment company. In 1987, Scott returned to his native Pennsylvania to start his first business, Kinetic Workplace, a management consultancy specializing in workplace innovation. Scott is a member of the advisory board of the Pew Internet and American Life Project, a member of the board of directors of the Arsenal Family and Children's Center and a member of the advisory board of the International Poetry Forum. IAN C. BALLON is the chairman of the Internet and E-Commerce Practice Group of Manatt, Phelps & Phillips, LLP, and splits his time between the firm’s Palo Alto and Los Angeles offices. Mr. Ballon concentrates on e-commerce, Internet-related and intellectual property litigation, licensing and strategic counseling. He is also the author of the 3-volume legal treatise, E-Commerce and Internet Law: Treatise with Forms, published by Glasser LegalWorks. A frequent writer and speaker on Internet and intellectual property law, Mr. Ballon serves on the editorial boards of The Cyberspace Lawyer, The Journal of Internet Law, Privacy and Information Law Report, E-Commerce Law Report, and Intellectual Property Lawcast and is regularly quoted on these subjects in general-circulation and industry publications. Mr. Ballon co-chairs both the Intellectual Property Working Group of the American Bar Association’s International Cyberspace Jurisdiction Project and the Practicing Law Institute’s annual Internet Law Institute in San Francisco and New York. In early 1999, he was named one of the top 20 California lawyers under age 40 by California Law Business magazine. In 2001, he was named one of the top new media lawyers in the United States by CyberEsq. Magazine and one of the 100 most influential lawyers in California by California Law Business. In 2001, he was also elected a member of the American Law Institute. Mr. Ballon received an LLM in International and Comparative Law (with an emphasis on international protection of intellectual property) from Georgetown University Law Center and received his JD in 1986 from George Washington University, where he was the Articles Editor of The George Washington Journal of International Law and Economics. He received his BA in economics and political science from Tufts University.