Tuesday, March 30 2:15 PM - 3:30 PM Session A: DRM Part III - Technology Innovation: Content Integrity in Music, Film and Mobile Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Janet Snowdon, Business Development Manager, IBM Digital Media Group Pallavi Shah, Market Development Manager, Streaming and Video Infrastructure, Sun Microsystems Bruce Davis, Chairman & CEO, Digimarc Corp. Rajan Samtani, Director, Sales & Marketing, ContentGuard Rist Brouwer, founder, DMDsecure Christopher Levy, CEO & President, BuyDRM.com David E. Leibowitz, Managing Partner, CH Potomac, Moderator Janet Snowdon, Business Development Manager, IBM Digital Media Group: Janet Snowdon, Business Development Manager, IBM Digital Media Group, is responsible for the development of IBM's strategy for content protection, including building on-going alliances with target companies within the content distribution area. Prior to her current position, Snowdon was responsible for Solution Sales for IBM Media and Entertainment Industry. Since joining IBM in 1983, Snowdon has held a variety of sales, marketing and engineering positions within IBM’s consumer electronics, transportation, manufacturing and telecommunications industries. A graduate of University of California, Davis, Snowdon earned her Bachelor of Science degree in Chemical Engineering. She has completed IBM President’s class and International President’s class and received numerous sales awards and recognition from clients. Snowdon has also been awarded IBM President’s award for her work with semiconductors. Pallavi Shah, Worldwide Market Segment Manager Digital Distribution, Sun Microsystems: Pallavi Shah is responsible for recruiting and managing strategic partners for Sun in the streaming and rich media infrastructure market. Since joining Sun in 1995, she has been involved in bringing key components of Sun's advanced digital media technology to market. She chaired ISO's MPEG4-Java standards group and formed multi-company alliances to promote Java and protect Sun's strategic interests. Prior to Sun, Ms Shah was with the Sarnoff Corporation (RCA research lab). She represented the HDTV Grand Alliance during the development of HDTV and pioneered the world's first E-Commerce application of interactive HDTV at NAB-95. She has served as a panelist/speaker at several industry conferences, published papers and has several pending patents. She hold M.S. from Utah State University. Bruce Davis, Chairman & CEO, Digimarc Corp.: Digimarc is working with partners to expand the market for digital watermarking-based broadcast monitoring and forensic tracking. Digital watermarking is a DRM technology that enables companies such as Universal Studios, NBC News Channel and Reuters Television to monitor and track the usage of news, advertising and programming content broadcast by television networks and stations around the world. Companies such as Teletrax and Verance are deploying systems to digitally watermark television footage and track its usage instantly, wherever it is broadcast. Companies like Activated Content are using forensic tracking to identify the source of digital audio files that are being distributed on file sharing Websites. This enables media companies and broadcast organizations to increase revenues and royalties. Rajan Samtani, Director, Sales & Marketing, ContentGuard: As the Director of Sales & Marketing at ContentGuard, Inc., Rajan Samtani is responsible for all market-facing activities, including marketing, PR and customer engagements. Before ContentGuard, Rajan was a founder of TheDealerNetwork, Inc., a B-2-B exchange in the personal computer industry. Prior to that he was VP of Sales and Marketing at REAL Software Systems, the leading application software vendor dealing with business rights and royalties in the entertainment, media, publishing and software markets. Rajan has a BA in Economics from UCLA and has taken several executive education courses at the Wharton school of Business. Rist Brouwer is a founder of DMDsecure and acting as CEO responsible for strategy, business development and strategic partnerships. Rist previously worked for KLM Royal Dutch Airlines and Royal KPN Telecom. He holds a degree in analytical and social philosophy from the University of Groningen and an MBA from The Rotterdam School of Management. Previous events Rist have spoken include IBC, NAB, Streaming Media Europe, Europe DRM, Mobile Games, Kagan VOD summit, etc. DMDsecure, Digital Media Distribution Secure, is an independent software vendor with and is a privately owned company, headquartered in Amsterdam, The Netherlands with operations in both Europe and North America. Since beginning operations in early 2000, DMDsecure has been solely focused on content protection technologies, in particular on providing server side Digital Rights Management (DRM) solutions. Today, DMDsecure is recognized as a global leader in server side and carrier grade DRM solutions for the telecom industry. DMDsecure was the first company in Europe to license key DRM patents form Contentguard, the first independent software vendor to provide a multi-technology DRM platform for broadband and broadcast applications, a preferred DRM partner for Microsoft Windows Media Division, a specialist DRM solution provider for streaming media and one of the early adopters of standards in the areas of rights expression language (REL) and solution vendors for Mobile DRM based on OMA DRM specifications 1.0. DMDsecure is an associate member of the Open Mobile Alliance. The mission of the Open Mobile Alliance (OMA) is to grow the market for the entire mobile industry by removing the barriers to global user adoption and by ensuring seamless application interoperability while allowing businesses to compete through innovation and differentiation. Recently, DMDsecure became member of the Mobile Entertainment Forum (MEF) to actively participate to the discussion on how to enable a sustainable business model for all the participants in the value chain when it comes to mobile content services. Christopher Levy, CEO & President, BuyDRM.com: Christopher Levy has several years of experience in the Rights Management Industry and is a noted industry expert on DRM and Rights Management at large. He is currently the CEO and President of BuyDRM.com, a new marketplace connecting buyers and sellers of Rights Management Services. He is the former Founder and President of EmpireDRM (ClearKey Solutions), a start up service provider in San Diego, California and a founder and CTO of DRM Networks a DRM Service Provider in Tempe AZ. After founding ClickHear Productions in 1995 and later leading the sale of the company to CMGi, Levy invented and led to market "streamOS", the industry's first Streaming Media Overlay System delivering Streaming Media across multiple Content Delivery Networks. streamOS was used by MSN to webcast Madonna to 9 Million viewers making it the largest webcast in history. Levy has also worked for a top-shelf list of streaming media clients including Interscope Records, IslandDefJam Records, Anheuser-Busch, NFL Films, Grand Royal Records, The Museum of Television and Radio, Microsoft, Intel and others. Levy is a featured industry writer and speaker and has been featured in print and online with ABCNews.com, StreamingMedia.com, eContent Magazine, Klixxx Magazine, and others and has spoken at NAB, NATPE, Streaming Media East and West, Digital Hollywood, Content World and Internext. David E. Leibowitz is Managing Partner of CH POTOMAC, a strategic services company focused on the entertainment, media and technology industries. Mr. Leibowitz brings twenty-five years of experience in copyright, media, communications, and technology matters, as well as business issues facing the entertainment, new media, consumer electronics and information technology industries. Among other activities, Mr. Leibowitz serves on the Industry Advisory Boards of Peppercoin, 13 Colonies Software, and Neurok Optics. Earlier in his career, Mr. Leibowitz Co-Founded VERANCE and served as it Chairman. VERANCE offers innovative technology solutions to protect, manage, and monitor audio and audiovisual content, including broadcast monitoring and verification, copy protection and content management. Before that, Mr. Leibowitz was Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), responsible for business and legal issues facing the industry with particular emphasis on how to position the industry to utilize new physical and electronic format systems. During this period, Mr. Leibowitz chaired the worldwide recording industry’s International Steering Committee on DVD Audio, the RIAA New Technology and Multimedia Committee and the RIAA Legal Committee. Prior to his work at the RIAA, Mr. Leibowitz was a partner in the Washington, D.C., law firm Wiley Rein & Fielding. Mr. Leibowitz also has served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office.