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Wednesday, January 9
Noon - 1:00 PM
Session B - DH12:
Music Industry: Subscription Services and other Monetizing Services
This is the year of the rollout of music services. After the lawsuits, after the technology innovation, after the consolidation, with the DRM in place, we will now, in the coming months begin to find out what the new music industry is going to look like. The new era of digital music delivery into the home is just about here. There will be new trials, new tests, new and great offers to the consumer, and finally, we will begin to understand, if the technology proves out, in a Post all-free Napster environment - what the appetite of the consumer for music will be. Monetizing a product that has been free will not be easy, but it is coming.
Dennis Mudd, CEO, MUSICMATCH
Chris Gladwin, Chairman & CEO, FullAudio
Ruben Lozano, CEO, loudEnergy
Larry Kenswil, President, eLabs, Universal Music Group
Ken Hertz, Music Partner, Hanson, Jacobson
Dave Goldberg, CEO, Launch & General Manager, Yahoo Music
Ted Cohen, VP New Media, EMI Recorded Music, Moderator
Chris Gladwin, Chairman & CEO, FullAudio: Prior to FullAudio, Mr. Gladwin wa s the founding CEO of the leading supplier of cordless network computers, Cruise Technologies. In one year he led Cruise Technologies to $3 million in revenue; distribution partnerships with Wyse, Motorola and IBM; and selection by ComputerWorld as one of the 100 Hottest Technology Companies in the U.S. Previously, Mr. Gladwin was a Director of Product Development and Product Management for mobile products at Zenith Data Systems. Mr. Gladwin is the primary inventor of the wireless thin client and is listed on 18 patent applications related to wireless remote interface technology. Mr. Gladwin holds a BS in Mechanical Engineering from the Massachusetts Institute of Technology.
Dennis Mudd is co-founder and CEO of MUSICMATCH, Inc., which develops person alized music services and software that make it easy for people to play, record, organize and discover music. The companys critically acclaimed MUSICMATCH Jukebox software is one of the worlds most popular, used by more than 20 million digital music fans worldwide. A recognized pioneer and visionary in the digital music space with an extensive background in digital media and worldwide product marketing, Dennis co-founded MUSICMATCH in February 1997. The company was based on a concept and graduate school thesis Dennis developed while studying to receive his MBA from the Wharton School of Business in 1987. The initial vision was to distribute digital music over coaxial cable networks for consumers to then store on digital audiotape drives in their homes a concept that was a decade ahead of its time. The goal of MUSICMATCH is to help music fans experience personal fulfillment through music. Guided by Denniss vision, MUSICMATCH set out to develop software that would accomplish this by turning PC's into personal jukeboxes, comprised of music downloaded from the Internet and recorded from personal CD collections. Prior to founding MUSICMATCH, Dennis spent 10 years with Hewlett-Packard, where he was responsible for product management and marketing for the companys networking, printing and scanning businesses in Barcelona, Spain and Vancouver, Washington. Prior to HP, he was a product manager for the Verbatim division of Eastman Kodak, where he was responsible for the definition of new magnetic media products. Dennis graduated with honors from UC Berkeley in 1984 with a BS in business and received his MBA from Wharton in 1997.
Ted Cohen was most recently executive VP of Digital Music Network Inc., where h e co-founded and served as Chairman of the Webnoize conferences. Additionally, Cohen ran two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com, Hollywood Stock Exchange and many other entertainment, computer and new media organizations. Cohen is a 25-year veteran of the music industry and has served in senior management positions for both Warner Bros. Records and Philips Media. He is considered a leader in the new media/music field and one of the most well-connected players operating in the space.
Ken Hertz, Music Partner, Hanson, Jacobson: There's no denying that the world of entertainment is in the midst of high tech change, as consumers demand instant digital delivery of music, bands want easier access to their fans, and record companies ponder what their new roles will be. While no one's sure exactly how the future will take shape, a California legal team has kept abreast of the action for years. Their willingness to get involved with, and sometimes even guide, the evolutionary process is making waves in the industry. "You have to push the edges of the envelope, and record companies don't want you to push at all," says music lawyer Ken Hertz. With Fred Goldring, Hertz is one half of a law team that through tough negotiation and perceptive understanding of technology's new opportunities, is seeking to change the options, as well as the monetary rewards, for artists. What strikes many observers is that when high tech firms and giant Hollywood companies gather to discuss how the future of media is taking shape, at many times Hertz and Goldring appear to be amongst the only voices truly speaking on behalf of artists. The two started their practice in 1989 as partners in the law firm now called Hansen, Jacobson, Teller, Hoberman, Newman & Warren. LLC. Pushing them forward was the belief that a singular focus on supporting artists would build a solid business and avoid the conflict of interests rampant in the music industry which further lead them to establish Goldring, Hertz, Lichtenstein & Haft, LLP this year. "Generally speaking, we don't represent record companies; we don't represent publishing companies; we don't represent management firms -- we represent artists," says Hertz. (The artists they represent these days would be anyone's envy: Alanis Morissette, Will Smith, No Doubt, Boyz II Men, Live and Herbie Hancock, to name just a few.) The notion the team had when they started their practice was to help artists with their career strategies, as opposed to just cutting deals for them; to take time and figure out what the long-term impact would be on an artist's career, as opposed to making deals in a vacuum." "We're in the career business, not just in the deal business," says Goldring. "What we've been trying to do is create opportunities for our clients and help them build and strengthen the brands that they've created." A passion for defending those artists' rights and careers led Hertz and Goldring to look seriously and fearlessly at new developments in high tech, a field filled with promise, but fraught with fear and sometimes bullying from big companies that feel threatened by the new landscape. It's just the kind of challenge that the iconoclastic team seem primed for. Hertz insists that in an industry rigged so heavily in favor of companies, and not artists, the only way to enhance their clients ' careers "is to think outside the box." Their intense focus, and a knack for leaping out of such boxes, led Hertz and Goldring to become as involved as possible in guiding how the industry develops to the benefit of artists. The pair noticed years ago that big changes were afoot, and opportunities were beckoning, and are now prominent pundits , articulating their positions in meetings and industry conferences around the country. "We've been very proactive in this space for years," says Hertz, "from enhanced CDs through multimedia to Internet convergence to online digital delivery."
Larry Kenswil is President of Universal eLabs, a division of Vivendi Universal's Universal Music Group ("UMG"). eLabs is dedicated to exploring, developing, and evolving global business and new technology strategies to expand the role of music in consumers' lives. eLabs houses an incubation team for developing and implementing new e-music programming and digital music distribution initiatives across all emerging technology and convergence platforms, including Internet PC, wireless, PDAs, Home Networking and TV set-top box systems. Mr. Kenswil has headed eLabs from its founding in January 1999. Previously, he was UMG's Executive Vice President, Business and Legal Affairs. Mr. Kenswil sits on the Boards of Directors of both the Recording Industry Association of America (the "RIAA") and the International Federation of the Phonographic Industry ("IFPI"). He is active in government affairs on behalf of the music industry, having testified before both congressional and administration committees. Mr. Kenswil holds a B.A. from Cornell University, an M.S. from Boston University, and a J.D. from Georgetown University. Universal Music Group is the world's leading music company with wholly-owned record operations or licensees in 63 countries around the world. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, MCA Nashville, MCA Records, Mercury Records, Motown Records, Philips, Polydor, Universal Records, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and UM3 (outside the U.S.). UMG's Internet and new media holdings include the GetMusic suite of sites, pressplay (joint venture subscription service), EMusic, and minority interests in a variety of other companies.
Dave Goldberg, CEO, Launch & General Manager, Yahoo Music: Dave B. Goldberg, Co-Founder of LAUNCH, serves as the companys CEO and will act as General Manager of Yahoo! Music since the acquisition of LAUNCH by Yahoo! Inc. in August 2001. Since its inception in 1994, Mr. Goldberg has spearheaded LAUNCHs vision to help music fans connect with their favorite artists and discover new music through a variety of interactive mediums. Under his leadership, LAUNCH has developed into one of the leading entertainment brands and LAUNCH.com has become one of the webs premier music destination sites. Prior to founding LAUNCH, Mr. Goldberg was Director of Marketing Strategy and New Business Development at Capitol Records in Los Angeles, California. While in this position, Mr. Goldberg was responsible for the development of new multimedia distribution methods and the development of alternative channels through which music and new artists could be effectively marketed to consumers. Before Capitol, Mr. Goldberg worked as a management consultant at Bain & Co., a prominent strategic consulting firm. Mr. Goldberg graduated magna cum laude from Harvard University with a B.A. in History and Government. Mr. Goldberg currently serves on the board of directors for LivePlanet and is a member of N.A.R.A.S (National Academy of Recording Arts & Sciences) and the Digital Coast Roundtable.
Ruben R. Lozano II, President and CEO, loudENERGY: Ruben Lozano is the founder, President and CEO of loudENERGY, an online/offline music community that brings together professionals in the music industry with aspiring artists and their fans. loudENERGY has its own record label, LE Recordings, and runs the only online site to perform a professional A&R function for producers and artists. His first entrepreneurial effort was to found Maya-Mex Imports, a company that imported goods from Guatemala, Mexico, and Thailand. Five years later, Ruben left the import business to accept a position with Solar Computers, Inc, a Taiwan-based manufacturer of motherboards and other computer peripherals. His duties included researching and advising the company on the development of a new, branded line of products designed for the U.S. market. In 1997, intrigued with the Internet, he resigned from his position at Solar Computer to launch NextWave Technologies, Inc., an Internet/new media company. There, he developed an Internet/CD-ROM hybrid application and unique business model to help consumers and corporations circumvent existing bandwidth problems to facilitate the support of highly targeted, real-time, Internet commercials. He would later leave NextWave to focus exclusively on loudENERGY.
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