Tuesday, January 8 Noon - 1:00 PM Session A - DH3: Telewebbing - ITV - Simultaneous TV and PC/Internet Experience Some believe that the future of ETV/ITV will be based on the concept generally known as "Telewebbing" or two-screen interactivity. This is a system which allows for more than one viewer to be interacting independently with an ETV/ITV system at the same time. Single screen ETV is the use of the television set with interactive functionality manipulated by a keyboard or remote device. Two screen interactivity is the TV plus an additional device with a screen, enabling such things as Video Instant messaging on a screen with a keyboard in the lap of the viewer, while the device continues to have interactive capability with the TV set and/or a home PC network. Don’t miss this session. It could be the key to the future of ITV. Paul Pilat, Business Development Manager, Intel Labs, Corporate Technology Group Marketing Michael Collette, SVP, Marketing & Business Development, OpenTV Steven Hoffman, CEO, Spiderdance K.C. Hildreth, Chief Operating Officer, GoldPocket Interactive Ray Bontempi, Manager Systems Engineering, Motorola Broadband Communications Sector Phil Swann, CEO, TV Predictions, Moderator K.C. Hildreth is Chief Operating Officer and Co-Founder of GoldPocket Interactive (GPi), a leading provider of interactive television programming for set-top boxes and PCs. Hildreth oversees all company operations, including marketing, business development, programming and creative production, and customer service. Hildreth’s team has developed relationships with leading television networks including TBS Superstation, Comedy Central, The WB, Turner Entertainment, and NBC. The team recently launched GPi’s elite Event Development Program, which equips top-notch interactive agencies and developers with GPi’s easy-to-use tools for creating ITV programming. Before joining GPi, Hildreth was a senior manager of strategic consulting at Sapient Corporation, where he led financial services strategy engagements and Web development efforts. Hildreth also worked as a senior consultant at Renaissance Worldwide, Inc. and has founded and sold two other media-related businesses. He holds an MBA from the University of Virginia’s Colgate Darden Graduate School of Business and an MS in Management Information Systems from the McIntire School of Commerce. Michael Collette, Senior Vice President of Marketing and Business Development, Worldwide, OpenTV: As Senior Vice President of Marketing and Business Development, Worldwide, for OpenTV, Michael Collette is responsible for the global positioning and marketing of OpenTV's interactive television architecture, applications and media solutions. Michael has served in a variety of executive positions in the technology and entertainment industries. Most recently, Collette was President and Chief Operating Officer of California-based MediaTech Strategies, a strategic consulting firm he founded in 1996 focusing on emerging NewTVÔ applications, including companies involved in personal video recording (PVR), video-on-demand (VOD) content, interactive television (iTV), and iTV portal development. Under his leadership, the company provided advanced product design, strategic planning and acquisition searches for entertainment companies, communications equipment manufacturers and system operators, including such companies as Scientific-Atlanta, Philips, Samsung and SONY. Previously, he was Senior Vice President of Marketing and Business Development for Los Gatos, California-based ICTV, Inc., where he was responsible for the development of a new corporate strategy that dramatically revitalized the company and resulted in a significant impact on the cable industry's approach to interactive television and Internet on TV. Earlier, Collette served as Director of Satellite Services for General Instrument, where he was influential in the company's digital television product development, systems implementation and satellite strategy. Michael's experience in the entertainment industry began in 1992 when he developed new marketing tactics and business plans for TVN Entertainment. Previously, he also served as Director of Consumer Sales and Marketing for Playboy Entertainment's Satellite Television Group. Michael's international savvy extends to the Far East. Having lived in Australia and Japan, Collette developed competitive economic development bids for the State of Queensland, Australia, and conducted global studies of public sector efforts to stimulate high tech entrepreneurship in Tokyo. He holds a Masters of Business Administration from UCLA's Anderson Graduate School of Management and undergraduate degrees in English and Social Science from University of California - Berkeley. Paul Pilat, Business Development Manager, Intel Labs Corporate Technology Group Marketing: Mr. Paul Pilat is a Business Development Manager with the Connected Consumer division of Intel’s Corporate Technology Group. The mission of the Connected Consumer division is to create new ecosystems, product enhancements for Intel’s business units as well as explore new market opportunities. In his current position, Mr. Pilat is charged with identifying and developing ecosystems surrounding 2-screen interactivity and extending the value of the PC into non traditional areas in the home. Mr. Pilat joined Intel Corporation in 1999. He has more than 21 years of experience in the consumer electronics industry, which has included positions in product development, production management and business development. Mr. Pilat has a BS degree in mechanical engineering from the University of Massachusetts - Dartmouth. Intel, the world's largest chip maker, is also a leading manufacturer of personal computer, networking and communications products. In 1971, Intel introduced the world's first microprocessor and sparked a computer revolution that has changed the world. Today, Intel supplies chips, boards, systems, and software to the computing industry, other manufacturers, and PC users worldwide. Information about Intel is available from the company’s site on the World Wide Web at http://www.intel.com. PHILLIP SWANN is the author of "TV dot Com: The Future of Interactive Television." UpsideToday.com calls the book "a must for anyone involved in the business of marketing the future." #3 Best Seller on Amazon.com’s ranking of TV-related books. He has twenty years experience in publishing, marketing, public relations and advertising. He has served as a speaker at numerous TV and Internet industry conferences, including the Consumer Electronics Show, Digital Hollywood and Paul Kagan’s Digital Summit. He has partnered with Nielsen Media Research, developed four landmark studies on satellite TV and Enhanced TV viewing habits in the mid to late 1990s. He has also appeared as an expert on technology on such TV and radio shows as The NBC Nightly News with Tom Brokaw, CNN Dot Com, Tech TV’s Silicon Spin, Yahoo’s Finance Vision, CBS Market Watch, The Larry King radio show, PBS’ Nightly Business Report, CNET TV and Donahue. Weekly contributor to Tech Live on Tech TV. In October 1998, he founded TV Online Magazine, the nation’s first print magazine on Interactive TV. Served as vice president, publisher and editor of TV Online during its one year run.