Tuesday, January 8 10:30 AM - 11:30 AM Session A - DH1: ITV/ETV Portals - Entry Point to Content, E-Commerce and the Television Interface Now that the reality of ITV and ETV is upon us, the TV experience is about to enter a new world of portals and the elbowing for onscreen viewing space, not unlike portal competition on the PC. The relationship between the TV viewer, the remote handheld device and the TV interface will be going through significant changes in the next few years. He who controls the gateway will have massive influence over the entire viewing experience, effecting advertising, commerce as well as the ability of the viewer to receive programming. The ITV/ETV portal will not be a simple product, but will more likely emerge from the relationships between the TV programmers, advertisers and technology manufacturers. Mark Mullen, Director, UltimateTV Planning, Microsoft Corp. John Esrey, Vice President, Strategy & Corporate Development, MetaTV Bill Correll, Group Manager, Digital Media, Broadband, and Wireless, Sun Microsystems Phil Weinstock, Director of Market Development, PopTV Program, Liberate Technologies Rick Portin, EVP Production, Steeplechase Rod A. Nenner, Director TV Solutions Group, America Online Stephen Condon, Vice President, Chief Marketing Officer, Intertainer Ken Rutkowski, founder, Ken Radio, Moderator Mark Mullen, Director, UltimateTV Planning, UltimateTV, Microsoft Corp.: Mark Mullen works on strategic planning and positioning for the UltimateTV service from Microsoft. In this position, Mark is responsible for branding and messaging, as well as participating on the leadership team that determines the services and features of UltimateTV. Before the launch of UltimateTV, Mark led the WebTV Studio in the development and design of all content and programming. Prior to joining Microsoft, Mark was the Executive Producer and Broadcast Creative Director at Kirshenbaum, Bond & Partners West where he focused on branding campaigns. Before that, he was Global Director of Media at Nike where his responsibilities included extending the Nike brand through all forms of media, and helping to define the concept of "entertainment retail" including Niketown stores and special venues such as The Olympic Games and World Cup. Mark’s extensive background in new media includes creating award winning interactive entertainment at Rocket Science Games where he served as Executive Producer. He also spent time as a producer for George Lucas' special effects group, Industrial Light + Magic, helping to define the digital production processes in use today. Previously, Mark was with McCann Erickson Worldwide contributing to accounts including Coca-Cola, GM, and AT&T. Phil Weinstock is the director of market development for the highly successful PopTV Program at Liberate Technologies. He is responsible for facilitating the deployment of content on Liberate platforms as well as seeding content development for the iTV market. Weinstock works closely with television networks and studios, production houses, advertising agencies, and software and application developers to further the quality of interactive content available via current and soon to be deployed set-top boxes. Before he joined Liberate, Weinstock was director of iTV at AT&T Broadband, the nation’s largest broadband services company. In that role he developed and implemented strategy for delivering interactive content and applications for basic and advanced digital set-top boxes. Elements included program creation for both subscription and advertising based interactive games, and advanced solutions for streaming media. His preceeding role was director of product and programming for MediaOne Internet Services, where he developed product requirements for the company’s core ISP and content feautures. At MediaOne, he drove integration of products, published aggregated and original local content, and created and managed vendor and provider business relationships for the MediaOne Road Runner service in 7 major US markets. Weinstock has also served in content development roles for public affairs programs at TCI News, enhanced TV pioneer Zing Systems, and television producers Barry & Enright Productions and Guber Peters Television. Weinstock received his Masters in Business Administration from the Anderson Graduate School of Management at the University of California at Los Angeles, and his Bachelor’s Degree for New York University’s Tisch School of the Arts. John Esrey, Vice President, Strategy & Corporate Development, MetaTV: John Esrey is the vice president of strategy and corporate development for MetaTV. As such, he is responsible for strategic initiatives including alliance negotiations as well as investor relations. Esrey's career spans 11 years with leading companies in the banking, entertainment, and Internet industries. Prior to joining MetaTV in March 1999, Esrey was with the San Francisco Consulting Group (SFCG). As a consultant, Mr. Esrey worked with a number of companies in the entertainment and Internet space including Disney, Universal Studios, MGM, and DirecPC. Prior to joining SFCG, Esrey spent a number of years in the investment banking and private equity industries where he worked for companies including Dillon Read & Co. and The Chart Group. Mr. Esrey's expertise brings a broad spectrum of talents including: business plan creation, financial reporting/forecasting, and capitalization plans as well as strategic initiatives for the television production/distribution and retail, including home entertainment, security, and housewares. Esrey holds a Bachelor of Arts degree in Economics from Duke University and an MBA from the University of California at Los Angeles. Stephen Condon, Senior Vice President, Chief Marketing Officer, Intertainer: As Senior Vice President, Chief Marketing Officer Stephen Condon is responsible for spearheading customer acquisition and retention efforts, as well as brand development for Intertainer’s entertainment on demand service. Condon manages Intertainer’s internal marketing staff, as well as external resources, in the execution of advertising, direct marketing, promotions, and public relations campaigns. Condon reports to Intertainer President and COO Stephen Ste. Marie. Condon’s marketing career includes account direction experience with such notable advertising agencies as J. Walter Thompson, Chiat/Day and Campbell-Ewald. During his two-year tenure with Campbell-Ewald, Condon was responsible for supervising the agency’s consumer and trade launch campaign on behalf of DIRECTV. In this capacity, Condon launched one of the hottest selling products in the history of consumer electronics, managing the development of numerous television, print and radio campaigns. Condon’s strategies were so successful he was invited to join DIRECTV in 1996. As Senior Director of Marketing, he focused on national and regional customer acquisition, retention and upsell campaigns. He was instrumental in implementing extremely successful programming and packaging upsell strategies that resulted in substantial increases in subscriber revenue. Recently, Condon’s technology experience includes the most senior marketing positions with streaming media solutions providers INTERVU (recently acquired by Akamai) and GMV Network. Rick Portin, Executive Vice President, Steeplechase Media Inc., creating, developing and implementing enhanced interactive television, broadband television, wireless, data programming and virtual set top box channels. Mr. Portin produced over 200 hours of interactive television last year. Currently Steeplechase has several virtual channels in production for set top boxes. Mr. Portin was Executive Producer for Microsoft Interactive Television where he was instrumental in creating interactive television infrastructure and programming. At Microsoft he developed some of the first interactive television programs. He also developed concepts for integrating technology into homes of the future. Before that, he was Vice President Production at Movietime/E! Entertainment Television Network in Hollywood, where he managed the creative and technical operations for the 24-hour national cable network. Mr. Portin also was Director of Production for Viacom, where he managed various production operations and developed cable network and production strategy.