1:30 PM - 2:30 PM
Session A - DH5:
Digital Rights Management - Business Models, Secure Streaming, Secure Subscriptions & Download, Secure Pay Per View Technology Solution
Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And the Internet is at the crossroads of content distribution - from business to business transactions, to the unique massive challenge of business to consumer information that the entertainment and media industries produce and distribute every day. In this two-part session, we will try to understand the problems of content management and the needs of the respective sectors of the industry, explore case histories, understanding how some of the larger institutions have faced up to their problems, take a close look at some of the problem solving and management tools at our disposal.
Robert Wong, Vice President, Mobile Commerce & Consumer Electronics, InterTrust Technologies
Kevin Wandryk, Senior Vice President, Corporate Development, Quova, Inc.
Mike Miron, co-Chairman & CEO, ContentGuard
Jim Long, President & CEO, RioPort
Katherine Parker, Business Development Manager, Entertainment & Media Industry, Sun Microsystems
Brad Brunell, Director, Business Development, Digital Media Division, Microsoft Corp.
Jeff Albertson, Product Manager, Media Commerce Suite, RealNetworks
John North, Director, Origin Data, Inc., Moderator
Michael Miron is co-chairman of the Board of Directors and chief executive officer (CEO)
of ContentGuard, Inc. Miron is responsible for the overall business strategy and execution of ContentGuard’s mission to accelerate Internet content delivery across all content and media types, on a worldwide basis. Miron was previously president of the Internet Business Group at Xerox Corporation, where he was responsible for the development of new Internet-related transaction and service businesses. Miron also held the position of senior vice president of Corporate Business Strategy and Development at Xerox, where he was responsible for long-term corporate strategy, corporate initiatives, mergers and acquisitions, strategic alliances and Internet strategy and infrastructure. He also was an officer of the corporation. Miron joined Xerox in 1998 from AirTouch Communications in San Francisco, where he was vice president of Corporate Strategy and Development. Prior to this, he worked in strategy and analysis at Salomon Brothers Inc. in New York from 1990-96. He also worked at McKinsey & Company in New York from 1986-90, and at International Business Machines in Rye Brook, N.Y., from 1981-86. Miron received a Bachelor’s degree from Cornell College of Engineering in 1977 and a Master’s degree in Management from Northwestern University in 1981.Robert Wong, Vice President, Mobile Commerce and Consumer Electronics: Robert Wong is the Vice President, Mobile Commerce and Consumer Electronics for InterTrust Technologies Corporation in Santa Clara, California. He is responsible for InterTrust's strategy to become the leading mobile Digital Rights Management platform, and for driving strategic relationships within the consumer electronics markets, including chips, smart cards, portable devices, game consoles and set-top boxes. Prior to joining InterTrust, Robert held senior business development and marketing positions at Adaptec's CD-recording business unit and Novell. He has also provided market development strategy for a variety of high technology companies including Sun Microsystems, Borland International and NeXT Computer, and he has held senior engineering positions at American Science & Engineering and Raytheon.
Jim Long, President & CEO, Rioport: An inventor and "serial entrepreneur," RioPort
president and CEO Jim Long brings with him many years of experience and success in building businesses in the high technology industry, as well as developing new technologies for the Internet and PC environments. Before joining RioPort, Mr. Long was the CEO and Founder of Starlight Networks, which pioneered video streaming and video multicasting with award-winning Intranet video infrastructure software. (In fact, Mr. Long actually coined the term "streaming video" and is known as the "father" of that industry.) He later repositioned the company to provide Internet video communications products for Fortune-2000 businesses including Smith Barney, General Electric, Bloomberg, Viacom, Disney, MCI, NTT, Sharp, Jostens, Harvard, Peoplesoft, and Volkswagen. Starlight Networks was the leader in the corporate video streaming market when it was acquired by PictureTel in November 1998. Later, he helped transition the business to PictureTel, by developing an application service provider (ASP) business strategy. Mr. Long has also worked with various venture capital firms and start-ups, such as helping lead the successful turn-around of Tolerant Systems to Veritas Software, a leader in the storage management software market. Mr. Long began his career as a software developer at Hewlett Packard, where he invented the first presentation graphics application. He then worked as a venture manager for Fred Adler Venture Capital. Mr. Long holds an MBA from Harvard University and a B.S. in Electrical Engineering and Computer Science from UC Berkeley.Kevin Wandryk, Senior Vice President, Corporate Development, Quova, Inc.: As senior vice president of corporate development, Kevin is responsible for running Quova's business development and corporate marketing activities. Prior to joining Quova, Kevin was senior vice president of business development with AdKnowledge, a division of Engage, Inc. (Nasdaq: ENGA), where he oversaw business development and international expansion across several divisions of the corporation. Prior to AdKnowledge, Kevin spent 10 years at Adobe Systems, Inc., where he held a variety of product management, marketing management and business development positions. He also worked in marketing positions for Xerox Corporation, Digital Research, Inc., and Hewlett Packard Corporation. Kevin earned a B.S. in Economics and Computer Science from Cornell University, and received his MBA from the University of California, Berkeley.
John North, Director, Origin Data, Inc.: John North is a veteran content producer and sy
stem architect with extensive experience in the design, manufacture and delivery of complex media products and services. His current work with Origin Data involves the development of Integrated Asset Management and Business System Instrumentation products for television and internet control centers. John brings more than thirty years of credits from live stage and studio performance, network broadcasting, print and electronic publishing, and all manner of interactivity-- from broadband to narrow, from desktops to global processing and distribution centers. An accomplished team builder, he recently led an international team in prototyping a true end-to-end, culturally-discreet, business, production and network system for a 15-country, 10-million subscriber European cable television network. Career distinctions include over one thousand production design and technical direction credits, many early webcasts, a product management position for an enterprise-class media asset management application, a business and technology columnist for the teleproduction trades, the mid-80’s specification of a closed-loop cable-to-retail ITV system, two patents for infrastructure and desktop-level advanced media systems, and the 1993-4 delivery of a 20-year broadband utilization plan to the Managing Directors of Fujitsu, NTT, and NTT Data in Tokyo that defined the limits of industry growth on the availability of extensible middleware, bandwidth on-demand Quality of Service allocation, and the deployment of real-time watermark encoders and auditable microtransaction gateways.Jeff Albertson, Product Manager, Media Commerce Suite, RealNetworks: Jeff Albertson is a Product Manager in the Media Systems Division at RealNetworks, where he focuses on the RealSystem Media Commerce Suite and technologies related to content protection, rights management, and security. Mr. Albertson joined RealNetworks in 1997 and served as Program Manager for two consumer products, Rolling Stone Radio and RealJukebox 1.0. He has been a liaison to the company's partners in the recording, consumer electronics, and digital rights management industries while also participating in the Secure Digital Music Initiative for over two years. Jeff is a graduate of Middlebury College and lives in Seattle.