Thursday, January 10
3:00 PM - 4:00 PM
Session A - DH23:
Internet Content Distribution - An Economic Breakdown - Keeping Streaming Costs Under Control
Whether you’re a content company or a streaming service provider, the margin of error in building and managing your streaming network is miniscule. Because your project is not only going to be judged by thousands of critical viewers, it ultimately also comes under the microscope of the corporate bottom line bean counter. Keeping streaming costs under control is a juggling act requiring expertise in building a broadband network, a streaming media platform, storage management, encoding, security and MPEG4 technology. Whether your company is looking for technology partners or suppliers, in this session, we bring the many pieces together needed to help you through the difficult task.
Robert Ross, Vice President Business Development, ChainCast Networks, Inc.
Jim O’Brien, Director, Footprint Streaming Services, Digital Island
Patrick Rogers, Vice President, Marketing & Business Development, Scale Eight
Marc Steatham, Chief Marketing Officer, AllCast
Simon Khalaf, President, Volera
Greg Pulier, Vice Chairman & CTO, Interactive Video Technologies (IVT)
Tony Espinoza, Vice President Products & Services, Kontiki, Moderator

Robert Ross, Vice President of Business Development at ChainCast Networks, Inc., is leading the company's strategic partnership and financing efforts. His background includes over 15 years of business development, sales and marketing experience building technology companies from early stage through IPO. Prior to joining ChainCast, Mr. Ross was Vice President of Business Development at Adero, a pioneer in delivering managed services over IP networks, including content acceleration and streaming media distribution services. Adero was venture funded by several leading firms, including Fidelity Ventures and Spectrum Equity Partners. At Adero Mr. Ross successfully led efforts resulting in investments and strategic partnerships and with several leading companies, including Intel, Microsoft, Reuters, Inktomi, AOL and Mitsubishi. Before Adero, Mr. Ross was Vice President of Strategic Alliances at ValiCert, a leader in providing secure authentication services for digital transactions. ValiCert was venture funded by August Capital, Bessemer Ventures, USVP and Draper, Fisher, Jurvetson. At ValiCert, Mr. Ross successfully led business development efforts that led to financing from these venture capital firms as well as investment from several strategic partners, including Lucent, France Telecom and Intel. In addition, Mr. Ross held senior sales and business development roles for six years at Individual, Inc., forging client relationships and product partnerships with leading Internet service, content and technology providers, including Microsoft and Netscape. Earlier in his career, Mr. Ross held a Technical Marketing role at Apple Computer. Mr. Ross holds a B.A. in Political Science from Duke University.

Greg Pulier is the founder and former Chairman of IVT prior to its merger with Softcom®. After studying physics at Harvard, Mr. Pulier worked in the Harvard Robotics Laboratory and the New York University Robotics Laboratory. He then served as the CTO of Radiant Enterprises, developing network control systems. He subsequently joined Boston University's Cognitive and Neural Systems department, where he studied brain sciences with an emphasis on computational and mathematical brain modeling. Mr. Pulier next joined Digital Evolution, helping the organization grow from a three-person company into a more than 300-employee public company, now trading as USInteractive (NASDAQ:USIT).

Simon Khalaf is President of Volera. Prior to his current position as President of Volera, Khalaf acted as Vice President and General Manager of Novell's Net Content Division. As such he was largely responsible for driving the organization of Volera as a separate operating company. Khalaf joined Novell through its acquisition of JustOn Inc in January 2000. JustOn was a leading Application Service Provider, whose file-sharing solution reached 5 million unique monthly visitors in under a year, where he was founder, president and CEO. Prior to JustOn Inc., Khalaf was co-founder and Vice President of Marketing at Worldtalk Corporation, a leading provider of Internet security solutions. Worldtalk went public in April of 1996 and was later acquired by Tumbleweed communications in 1999. Prior to Worldtalk, Khalaf held several management positions at Touch Communications, a provider of Wide-Area Networking solutions. Khalaf holds a Master of Science degree in Computer Engineering from Syracuse University and a Bachelor of Science degree in Computer Engineering from the American University of Beirut.

Marc Steatham, Chief Marketing Officer, AllCast: Mr. Steatham is responsible for Marketing, Strategy and Business Development. He has over 16 years experience leading marketing and business development efforts in the telecommunications and Internet infrastructure sectors. Mr. Steatham was the Senior Director for Marketing and Business Development for the Americas for Madge.web, a major European content delivery network. Previously, he held senior management positions with British Telecommunications North America from 1994 to 1999. Mr. Steatham began his career with British Telecommunications in 1988, and worked in Germany and Japan before coming to work in the company’s United States operations. Mr. Steatham is a member of the Chartered Institute of Marketing in the United Kingdom. He is a Graduate of Leeds University.

Jim O’Brien, Director, Footprint Streaming Services, Digital Island: As Director of Footprint® Streaming Services at Digital Island, O’Brien has responsibility for developing and driving the company’s market strategy for the delivery of streamed content over the Web. His charter includes defining the technical direction of Digital Island’s streaming services as well as managing revenue growth in this cutting edge area of the Internet. Previous to joining Digital Island in August of 2000, O’Brien was director of Business Development at Channelmatic-LIMT, where he was responsible for strategic product development and and key OEM, distributor and customer accounts. A pioneer in the deployment of computer-based control and video server systems in broadcast, cable, satellite and streaming server markets, O’Brien is a recognized expert in in the field of TV Station control systems, with special emphasis in their integration with Web streaming. He has over 20 years of experience working with many of the world's largest television networks, TV station ownership groups and cable TV MSO's, relating to control systems, video servers and web streaming strategies. O’Brien has extensive industry experience in business development, product management and sales and has held key positions at ASC/Leitch, New Media-Los Angeles, Wexler Video and Visions International. He is an active member of SMPTE, SCTE and ITVA and is a graduate of Kansas State – Pittsburg.

Patrick Rogers, Vice President, Marketing and Business Development, Scale Eight: Patrick came to Scale Eight after 15 years in computer systems marketing at Hewlett-Packard Corporation. Patrick helped define product strategies, market strategies and outbound marketing campaigns for the company's UNIX server business from its inception, building it into an operation that now generates several billion dollars annually. Patrick's most recent position was worldwide marketing manager for the HP9000 Server Business. Patrick has a B.S. and M.S. from the Massachusetts Institute of Technology and an MBA from Harvard University.

Tony Espinoza is the Vice President of Products & Services for Kontiki. For more than a decade, Tony has designed, developed, and marketed high-tech products to millions of consumers. Prior to Kontiki, Tony was Vice President of the When.com group at AOL where he built and launched the most successful productivity services on the Internet: AOL My Calendar, Netscape WebCalendar, and CompuServe Calendar. Before co-founding When.com, Tony co-founded ActiveSite, where he was responsible for developing product strategy and Web services for clients such as Microsoft, Netscape, and Bank of America. While leading brand management at Diamond Multimedia, he launched award-winning multimedia and Internet products including Stealth 3D Accelerators and Supra Modems. Earlier in his career, Tony product managed development tools and architecture for the first PDA, the Apple Newton. He began his career as an engineer at IBM's Advanced Technology Group developing cross-platform distributed applications after studying computer science at Stanford University.