Wednesday, October 1 11:05 AM - 12:20 PM Session C: Video Management and Content Distribution on the Net Whether you are a content company or a streaming service provider, the margin of error in building and managing your video assets and streaming network is miniscule. Because your project is not only going to be judged by thousands of critical customers and viewers, it ultimately also comes under the microscope of project management assessment and financial results. Keeping video asset management and distribution costs under control is a juggling act requiring expertise in building a broadband network, a streaming media platform, storage management, encoding, security and MPEG4 technology. Whether your company is looking for technology partners or suppliers, in this session, we bring the many pieces together needed to help you through the difficult task. Joseph Rozenfeld, Senior Vice President Engineering & CTO, ChainCast Networks Milind Gadekar, Vice President , Marketing, P-Cube Darcy Lorincz, Vice President & General Manager, Global Rich Media Services, SAVVIS Communication Richard Cardran, Vice President of Product Development, Zetools Chris Albano, Director Content Technologies, Avid Technology Tony Greenberg, CEO, Ramp^Rate Technology Advisors William Fulco, President, Network 21, Moderator Chris Albano, Director, Content Technologies, IKnowledge, Inc., Avid: As Director, Content Technologies for Avid - the world leader in digital nonlinear media creation, management, and distribution solutions - Chris is responsible for sales and business development of Avid’s Active™ ContentManager product line, focusing on applications and solutions for rich media asset management and distribution. Chris Albano is a 20-year veteran of the media and technology industries. Chris began his career in 1980 as co-founder of the world’s first music software company, Passport Designs. Chris joined Hal Leonard Publishing, one of the world’s largest music publishers as VP New Media in 1988. In 1996, Chris headed up an Internet spin-off of Hal Leonard called Music Interactive, a pioneering B2B music portal that cataloged and dynamically streamed songs from leading music publishers for the licensing and advertising communities. Chris later joined Cakewalk, the world’s leading desktop audio production software company as EVP, Worldwide Sales and Business Development and subsequently co-founded SoundsBig.com, a Cakewalk spin-off that became a leading Internet broadcast ISP. Chris joined iKnowledge, Inc. in November, 2000 as EVP Sales and Business Development and helped position the company as a leading enterprise content management solutions provider with significant wins in the media vertical including Universal and Sony. Chris was influential in the subsequent acquisition of iKnowledge by Avid Technology in October of 2002. Joseph Rozenfeld, Senior Vice President of Engineering and CTO of ChainCast Networks, Inc., is responsible for management activities in engineering and operations, including shaping the company's technologies to meet the fast growing needs of the streaming content marketplace. Mr. Rozenfeld has served in his present position since joining the company in 1999. Having founded or co-founded four companies, Mr. Rozenfeld has more than 15 years of software development and management experience with successful start-ups and large organizations. Prior to joining ChainCast, Mr. Rozenfeld was CTO at Argonautica (San Francisco, California), the company he founded in July 1998. At Argonautica, he was responsible for all aspects of the development and marketing of the Argonautica SalesPro software. The system was based on a proprietary technology developed by Mr. Rozenfeld. Before that, Mr. Rozenfeld was Vice President of Software Development at Media Guaranty (Palo Alto, California), the company he co-founded in October 1997. Prior to that, he was director of Core Software Development at Cinebase Software (later acquire dby eMotion and located in San Francisco, California), responsible for the development and launch of the Cinebase Digital Media Management System. Before joining Cinebase, Mr. Rozenfeld was software development manager, founding engineer and architect of Essbase and IBM DB2 OLAP servers at Hyperion Solutions (formerly called Arbor Software and located in Sunnyvale, California). Mr. Rozenfeld holds an M.S. degree in Computer Science and a B.S. in Applied Mathematics from Moscow Polytechnique University. Darcy Lorincz is the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications: He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be managing rich media managed network services. Prior to joining SAVVIS, Lorincz set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus. Prior to joining the BBC, Lorincz was the Global SVP at Global Crossing. There he worked in the Technology & Engineering for the Media & Entertainment division whereby he created the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services. Successfully bridging the gap between business problems and technology, and then generating the solution, has been a recurring theme over the past 20 years of Mr. Lorincz's career. Milind Gadekar, Vice President , Marketing, P-Cube: Mr. Gadekar has overall responsibility for P-Cube's Service Control Platform product line and it's Service Assurance and Control application suite. Prior to P-Cube, Milind was a member of the executive team at Epinions, where he helped launch a successful E-commerce content service. Milind also worked at @Home Network where he was responsible for premium services and access products for the core @Home service, and also created the @Home Solutions company to serve small to mid-sized cable operators. Previously, Milind worked at BoozoAllen & Hamilton, a management consulting firm. Milind has an MBA from the Wharton School of Business, and MS and BS degrees in Electrical and Computer Engineering. Richard Cardran, Vice President of Product Development, Zetools: Inc. is an award winning media designer and technologist who was honored in October 2002 by Streaming Magazine as one of the "Fifty Most Influential People in Streaming" and indeed is one of the most recognized media professionals in the Internet 2.0 economy. His speaking engagements range from the Academy of Television Arts and Sciences, to the American Film Institute and his published articles have appeared in major industry magazines focused on the economy and technology of interactive broadcasting. Mr. Cardran has designed and engineered award-winning advanced media applications, enhanced 2-Screen television technology as well as media based web-projects for clients such as Comedy Central, IFILM, TV Land, The Museum of Contemporary Art Los Angeles, Real Networks, Capitol Records and The American Film Institute. Richard is the co-founder of Zetools, Inc. developers of award-winning enterprise software applications designed to provide Media Value Management and sustainable business models for interactive composite media. Zetools engineers browser-based, enterprise-class tools to easily manage, monetize, author and publish composite media content empowering long-term, revenue-based media businesses with maximum return on their existing technology investments.