Wednesday, October 1 12:50 PM - 2:00 PM Session A: Branded Media Marketing and Broadband Advertising - Merging Commerce and Content In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections on broadband into the home and workplace, along with the explosion in wireless, bring the issues of brand extension, advertising and commerce to the forefront of our industry once again. What can we seriously expect from the merger of content and commerce? With broadband and wireless taking off, it seems as if the entertainment and information industries have reached a new taking off point for the e-commerce revolution. With the technology just about in place, this time there will be no false start. Steven Page, Media Director, BBDO West Martin Nisenholtz, CEO, New York Times Digital Gayle Torberman, Managing Director, Brand Affinity, MSN Julie Shumaker, Director of Advertising Sales, Electronic Arts Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC Josh Rose, Senior Vice President, Director of iDeutsch, Deutsch, Inc., Moderator Martin Nisenholtz was named chief executive officer of New York Times Digital in June 1999 after having served as president of The New York Times Electronic Media Company since June 1995. During that time, he was responsible for the development and delivery of electronic products centered around the content of the newspaper. In October 1998, he was given the additional corporate responsibility of leading the Company's new media activities. Prior to joining The Times, Mr. Nisenholtz was director of content strategy for Ameritech Corporation, where he was responsible for guiding development of new video programming opportunities and interactive information and advertising services. From 1983 to 1994, Mr. Nisenholtz worked at Ogilvy & Mather Worldwide. In 1983, he founded the Interactive Marketing Group (IMG), the first creative development unit at a major U.S. advertising agency devoted specifically to interactive communication. Upon his departure, he was a senior vice president and a member of the operating committee. Mr. Nisenholtz began his career in 1979 as an assistant professor and research scientist at New York University, where he participated on the founding faculty of the Interactive Telecommunications Program and worked on pioneering interactive media efforts in the areas of education, healthcare and public information. Mr. Nisenholtz is chairman of the Online Publishers Association (OPA), an industry trade organization established in June 2001 to represent the interests of high-quality online publishers. Mr. Nisenholtz serves on the board of directors for the Interactive Advertising Bureau (IAB) and is on the board of the Center for Communications. He is also an advisory board member for Tacoda Systems. Mr. Nisenholtz received a bachelor's degree in psychology from the University of Pennsylvania in 1977 and a master's degree from the University of Pennsylvania Annenberg School of Communication in 1979. Gayle Troberman, Managing Director, Brand Affinity, MSN, Microsoft Corporation: As managing director for brand affinity, Ms. Troberman spearheads creative efforts to develop innovative brand solutions that forge an emotional connection between the brand and the consumer... Her teams works with top marketers to deliver a truly whole experience around the brand perception... Seven-year career at Microsoft as director of marketing for several divisions, including eCommerce for MSN channels for auto, shopping, money, house and home; and also as director of MSN programming.... Prior to Microsoft, managed account services for NW Ayer, and DMB&B working with clients such as Gillette, Hush Puppies, Kitchen Aid, IBM, Whirlpool and others.... Earned a bachelor of science in television communication from Ithaca College. Steven Page is the Media director at BBDO West. He knows that getting results takes dedication and time. Steven is also fanatical about keeping up to date on all the latest opportunities in the media world. Steven's track record in media includes experience in all mediums and on accounts such as MGM, Pioneer Electronics, Dodge Dealer Association, Cesar Dog Food, Glendale Federal Bank, Iberia Airlines, Club Med, Avon Cosmetics, Pizza Hut, Burger King and AT &T. Julie Shumaker, Director of Sales, Electronic Arts: Julie Shumaker has served as Electronic Arts’ (EA) director of sales for online and in-game advertising since November 2001. In this capacity, Shumaker leverages experience in both broadcast and interactive entertainment in developing advertising programs for consumer marketers. Prior coming to EA, Shumaker was director of sponsorship sales for Quokka Sports and their joint venture with NBC. Shumaker introduced brand and product placement in entertainment throughout sports programming like nbcolympics.com, usopen.com and finalfour.net. These campaigns allowed marketers to engage consumers and leverage their sports sponsorships via integrated promotions on and offline. Following her four-year tenure with Quokka Sports Shumaker worked with Yahoo! Inc. She rounds out her business experience with a competitive drive stemming from 3 years of professional golf on the Asian and US tours. Shumaker holds a BA in marketing and communications from Southern Illinois University. Mariana Danilovic is the founder of Hollywood Portfolio, LLC, an entertainment marketing and production company that focuses on selecting and developing a unique portfolio of film & TV products for optimal representation of Fortune 500 corporate brands in Hollywood. Ms. Danilovic is also a co-Founder with Mr. Randall A. Smith and co-Managing Director of Mission Malibu Ventures that focuses on LBO, turn-around, and funding of both private and public companies in digital media, technology, and medical devices areas. Ms. Danilovic serves as a Managing Director of TechSpotter, a premier venture and private equity investment marketplace founded by its President, Jack Burns, that focuses on technology, medical devices, digital media, and consumer ventures. Prior to founding Hollywood Portfolio, LLC, Mariana Danilovic was the CEO of WITI (Women in Technology International). WITI is the first and only international for profit organization dedicated solely to advancing women through access to technology, capital, and business development opportunities. WITI’s primary source of revenues is sponsorship from some of the top tier Fortune 500 companies, including Dell, Raytheon, Texas Instruments, Visa International, Ely Lily, Daimler-Chrysler, GE Capital, IBM, Intel, and many others. Prior to WITI, Ms. Danilovic was the CEO of Digital Media X LLC (DMX), which she founded in 2000. DMX provided venture, later stage private equity, and business development services to technology, TV, film, video gaming, music, and digital media and convergence companies. In 1997 Ms. Danilovic founded and directed the Digital Media Group at KPMG LLP. This practice developed numerous "cutting-edge" entertainment companies, including Market Wire, Tonos, DEN, Thirsty, Enband, mySMART, WalkThisWay, FirstLook.com, E-Poll, CatchTV, and QSTV. Intel, Cox and Hewlett-Packard are some of the strategic investors in these ventures. The practice successfully facilitated the sale of The Well to the Salon prior to its initial public offering. The companies Ms. Danilovic developed at KPMG LLP received first round institutional funding from such well-known venture capital firms as Kleiner Perkins, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank and North Star Ventures. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She was also part of the management team of the $60 million fund at Sony Pictures Entertainment that made investments in media and digital media companies worldwide. She also worked with Mike Milken’s Knowledge exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management and Mergers & Acquisitions for Transamerica and SunAmerica. Ms. Danilovic earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA and a Bachelor of Arts in Mathematics from University of California at San Diego. Ms. Danilovic served on the Board of Directors of the Zone Club, served on the Board of Directors of the California Culture Net, Board of Directors of VIC, and was a member of the former Los Angeles Mayor Riordan's Digital Coast Roundtable. Josh Rose, Senior Vice President, Director of iDeutsch, Deutsch, Inc.: As Sr. Vice President and Director of iDeutsch, Josh Rose heads up one of the smartest and most creative interactive shops in Los Angeles. iDeutsch offers fully integrated online marketing solutions to Deutsch ’s impressive roster of clients, including Coors Light, DIRECTV, Snapple, Revlon, MCI, California Cheese and JD Edwards and recently won ADWEEK ’s Interactive Agency of the Year award, for 2002. Rose has been working in interactive for 6 years, developing large-scale interactive projects and campaigns for such clients as Mitsubishi Motors, Sprint, Chase Manhattan, Visa, Public Storage, Sony Electronics and Peppers & Rogers, to name a few. Rose has also been on the forefront of music destinations on the Internet having developed the branding, site and software design for RioPort and Spinner as well as similar branding and development work with WherehouseMusic and The Experience Music Project. Rose has also worked as a partnerwith MTV, VH1, House of Blues, Nike.com, Ministry of Sound and Bolt to help them deliver digital audio solutions via the Web. In addition,Rose has developed sites for Alanis Morissette, Marilyn Manson, Brian Wilson and other artists. Prior to working in the interactive space, Josh spent over 3 years at The Walt Disney Company, in Buena Vista Pictures ’ Marketing department, developing promotional campaigns and tie-ins for all Touchstone, Hollywood Pictures and Walt Disney films.