Wednesday, October 1 9:30 AM - 10:45 AM Session A: Timeline to Broadband Wireless: Delivering Rich Media Content and Services The first generation of applications for delivering media rich content into a mobile and wireless environment has appeared. Video on a Cell phone and PDA is here, but what does that mean in the race to bring wireless video to the market as a whole. Wireless broadband is definitely the killer app that will spawn a transformation of every digital device, from the PDA and cellphone to the at home PC. What can we expect in the transition to broadband wireless? What services can we expect to see and what relationships will likely emerge between the media companies, content companies and the device or networking companies? In this session, we will take a three year look at the delivery of rich media into the mobile and wireless environment. Paul Healy, Director US Operations, Mobileway Mark Donovan, Director of Mobile Strategy & Marketing, RealNetworks David Frerichs, Vice President and General Manager of U.S. Operations, Coding Technologies Rudi Jetzelsperger, Market Development Executive, IBM Donald A. Jasko, Chief Executive Officer of Digital Economics, Moderator Paul Healy, Director US Operations, Mobileway: Paul Healy brings more than a 14 years of wireless experience in Europe, Asia and the US to the company. Prior to joining Mobileway, Paul served as VP of Wireless Services at VeriSign, Inc., where he was responsible for all VeriSign's wireless activities including wireless authentication services, wireless validation services and wireless payment services. Paul also served as VP Sales & Marketing with Bluekite Inc., a wireless data startup, and Global Marketing Director with Nortel Networks, GSM Wireless Infrastructure Division, based in Paris. Additionally Paul has held executive positions with One2One, a wireless carrier in the UK. A UK national, Paul received a Master's degree in Engineering and Business Administration and a Bachelor's degree in Electrical and Electronic Engineering from Bath University in the United Kingdom. Rudi Jetzelsperger, Market Development Executive, IBM: Rudi Jetzelsperger is the Market Development Executive leading IBM's emerging wireless solutions group. He is focused on delivering business value solutions that leverage emerging wireless technologies and business models. Mr. Jetzelsperger has been involved with the telecommunications industry for over 15 years in a variety of capacities ranging from telex switching systems to more recently public wireless LANs, IP telephony and premium wireless services like location-based services, MMS and wireless digital media. He is a frequent speaker at leading industry events. Mark C. Donovan, Director of Mobile Strategy and Marketing, RealNetworks, Inc.: Dr. Mark C. Donovan is the Director of Strategy and Marketing for Mobile Products and Services at RealNetworks, where he focuses on the convergence of digital media, mobile devices and new technologies. The RealNetworks Mobile team works with hardware manufacturers, mobile operators and content providers to develop and market products and services that allow consumers to experience digital media whenever they want it, wherever they are. Mark's career has spanned the academic, public and private sectors, driven by his interests in strategy, policymaking and new technologies. An accomplished speaker and author, Mark has addressed audiences all over the world on topics including the diffusion of innovation, the social implications of networked technology and the digital media revolution. Mark holds a BBA in Business and Entrepreneurship from Loyola Marymount, an MA in Public Policy from San Diego State and a PhD in Political Science from the University of Washington. David Frerichs is VP and US General Manager at Coding Technologies. Most recently Founder, President, and CTO, iM Networks, he joined Coding Technologies in 2002 after being blown away by a demo of aacPlus. Mr. Frerichs brings with him over 11 years of human-interface, Internet infrastructure, multi-media, and semiconductor experience. With a degree in Computer Engineering from the University of Illinois, Urbana/Chapmaign, Mr. Frerichs holds patents related to source-less virtual reality head-tracking and the scaling of virtual reality sensor data. With this foundation, he started Future Vision Technologies, Inc. to develop consumer VR products. After selling his first company to Fujitsu Microelectronics, Mr. Frerichs held senior positions at Silicon Graphics and 3Dlabs and developed significant overseas market experience in Japan. His successes include bringing to market the first Internet radio appliance (the Philips FW-i1000), helping to bring Cosmo Player to 25 Million desktops, working with NASA JPL to bring the Mars Pathfinder landing to the Web in 3D, initiating the first trans-pacific VRML broadcast, and founding the Web 3D Consortium. Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.