Tuesday, September 30 9:00 AM - 10:15 AM Session B: Set-Top Box as Entertainment Super Appliance: DTV-HDTV Receiver, PVR, VOD Device, ISP and More The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Neil Mitchell, Sr. Director, Product Marketing, Zoran Corporation Phil Corman, Director, Partner, Business Development, MSTV, Microsoft Corp. Richard D. Titus, Managing Partner, Schematic David Novak, Vice President Marketing, Pace Americas David B. Davies, Director, Strategic Marketing for Subscriber Networks, Scientific-Atlanta Phil Swann, CEO, TV Predictions, Moderator Neil Mitchell, Sr. Director, Product Marketing, Zoran Corporation: Neil Mitchell manages all aspects of tactical and strategic semiconductor marketing. He has over 15 years of experience in multimedia & digital TV markets and technologies. Neil's responsibilities include product marketing, product requirement definition, in addition to driving the key interaction between major industry influencers and technology providers such as service providers, MSO's, IP vendors and strategic customers. Prior to joining TeraLogic, Neil held the position of International Product Marketing Manager at Philips Semiconductors, where he was a key contributor to the establishment of its emergence in to the digital TV market.  Previously, Neil spent more than 10 years at STMicroelectronics where he worked with ST's high volume consumer Integrated Circuits for STB's, TV's and Hard Dirk Drives in both Marketing and Application Support roles including as Regional Technology Center Manager. Neil earned a BSc (Honors) in Computer Science from Staffordshire University located in Staffordshire, England. Philip J. Corman is director of partner business development for the Microsoft TV Group at Microsoft Corporation. In this capacity, Corman is responsible for extending Microsoft TV into a total end-to-end solution for network operators around the world. Corman is responsible for developing and managing marketing, product and development relationships with strategic partners for Microsoft TV. These include OEMs, independent hardware and software vendors, and various solution providers and systems integrators for video on demand (VOD), electronic programming guide, conditional access and subscriber billing management. Prior to joining Microsoft in March 2001, served as general manager, Interactive Digital Systems at Mitsubishi Electronics America. In this capacity, Corman proposed, launched and staffed the entire division including product marketing, sales and technical directors. He also started a commercial VOD business unit for Mitsubishi that delivered VOD and Internet browsing over the TV to hotels, cruise ships and hospitals. Corman also spent 15 years in the computing industry with Digital Equipment Corporation (now Compaq). Corman is a member of the Institute of Electrical and Electronics Engineers and Association for Computing Machinery. He holds a bachelor’s of science in mathematics from Rensselaer Polytechnic Institute. David B. Davies, Director, Strategic Marketing for Subscriber Networks, Scientific-Atlanta: David B. Davies currently serves as Director of Strategic Marketing for Subscriber Networks for Scientific-Atlanta, a leading provider of the products and services that enable interactive TV. In this role, Davies is responsible for the development of Scientific-Atlanta's market strategy for all subscriber-facing products including Explorer digital interactive set-tops, interactive TV applications, network software, and WebSTAR high-speed cable modems. Davies interaction with cable operators, and cable industry organizations have given him a clear vision of the future of digital cable and help him to create a marketing vision for Scientific-Atlanta's Subscriber Networks business sector. He joined Scientific-Atlanta in 2000. Prior to assuming this position at Scientific Atlanta, Davies was Senior Associate, Operations Management Group at Booz, Allen & Hamilton Inc. Responsible for numerous management consulting engagements in this role, his clients spanned many industries, including consumer products, business services, aerospace, and automotive. While at Booz, Allen & Hamilton, Inc., he successfully developed a business strategy for a $1.4 billion global business services franchise business with 3,700 independently owned stores, a task which focused on identifying and valuing potential avenues for growth. Davies has an M.B.A. from Harvard University Graduate School of Business, an M.S./ M.E. from Massachusetts Institute of Technology, and a B.S./ M.E. from Massachusetts Institute of Technology. He is a member of the Cable & Telecommunications Association for Marketing (CTAM) and the Society of Cable Telecommunications Engineers (SCTE). David Novak, Vice President, Marketing, Pace Micro Technology Americas: David Novak has been with Pace Micro Technology Americas since 1999 and was promoted to vice president of marketing in August 2002. Based in Boca Raton, Fla, he is responsible for leading the company's marketing efforts to maintain and strengthen its leadership position as a recognized leader and provider of digital home gateway (set-top box) technology in North and South America. Prior to this appointment David served as director of marketing where he was responsible for marketing Pace’s hardware/software products and services in the cable, satellite, terrestrial, wireless, and telephony markets throughout the Americas. Prior to joining Pace, David served as senior system account executive at Metrocall Wireless Communications in Hollywood, Florida for two years, where he was responsible for marketing information technology and system product and services. Prior to that he was president of DLN Promotions, Inc., a promotion and marketing firm he founded in 1994, to plan and conduct event marketing and promotion campaigns at Major League Baseball stadiums. David earned a bachelor’s degree in marketing from the University of Maryland. Richard D. Titus, Managing Partner, Schematic: Richard is the managing partner of Schematic, a leading design firm based in Hollywood, which is the market leader in interface design for television. Schematic’s clients include Cablevision, Microsoft, several divisions of Sony, and Turner Entertainment. Schematic’s interface designs have been created for and deployed on a wide range of platforms, including Playstation and Xbox, most set-top box platforms, and wireless devices and services. Richard's attention has consistently been focused on the crossroads of entertainment and technology. As co-founder, CEO, and President of < tag > media (acquired by Razorfish in August 1998), Richard served as the Managing Director of the Los Angeles office, where grew the office into a division employing 200 professionals, both organically and through the acquisition of broadcast design firm FUEL in mid 1999. Richard helped establish Razorfish’s new platforms practices (including wireless and ITV) and served on the corporate management team until his departure in 2001. Richard’s pioneering work in entertainment on the Internet includes, TheVisitor.Com, created and produced with Dean Devlin (ID4, The Patriot) in 1997, in conjunction with the Fox Network TV series and began during his stint as a sound engineer for the Beach Boys, beta-testing Digidesign's Pro Tools software on Summer In Paradise, the first all-digital, "tapeless" major record album. Richard serves on the board of Governors and as vice-chair of the Producer’s Guild New Media Council, on the advisory boards of the AFI Enhanced TV Workshop and the ITA and serves on the Interactive Media Peer group of the Academy of Television Arts and Sciences. For the last three years, the Digital Coast Reporter Magazine has named Richard one of the 50 most influential people in the Digital Coast. PHILLIP SWANN is the author of "TV dot Com: The Future of Interactive Television." UpsideToday.com calls the book "a must for anyone involved in the business of marketing the future." #3 Best Seller on Amazon.com’s ranking of TV-related books. He has twenty years experience in publishing, marketing, public relations and advertising. He has served as a speaker at numerous TV and Internet industry conferences, including the Consumer Electronics Show, Digital Hollywood and Paul Kagan’s Digital Summit. He has partnered with Nielsen Media Research, developed four landmark studies on satellite TV and Enhanced TV viewing habits in the mid to late 1990s. He has also appeared as an expert on technology on such TV and radio shows as The NBC Nightly News with Tom Brokaw, CNN Dot Com, Tech TV’s Silicon Spin, Yahoo’s Finance Vision, CBS Market Watch, The Larry King radio show, PBS’ Nightly Business Report, CNET TV and Donahue. Weekly contributor to Tech Live on Tech TV. In October 1998, he founded TV Online Magazine, the nation’s first print magazine on Interactive TV. Served as vice president, publisher and editor of TV Online during its one year run.