Tuesday, September 30 9:00 AM - 10:15 AM Session C: Entertainment Search Engine Marketing - Web Advertising Profit Sector - Analyzing Results and Performance The search market is back at the top of the pack. From Internet winner to the crash to becoming everyone’s favorite sector, all over again. Search is not only being touted as the next "Premium" pay service sector, targeted advertising on the search engines is paying off, in significant numbers, both for the Search Engine and the customer. Studios and networks now routinely use the "search" market as a primary vehicle in breaking a new campaign. The promise of "Search Engines" as a destination universe with information, shopping, news and entertainment may just be coming true. With the arrival of broadband and wireless, "Search Engine" marketing and sales and use of "keywords" may just be in your future. Like the television networks and their affiliates, the combination of search engines and their key customers could come to dominate Net commerce. Justin McCarthy, Head of Entertainment and Media, Google Karen Nelson Howe, CEO/General Manager, Singingfish Todd Daum, Vice President Marketing, Overture Tom Wilde, Global Director Search Services, Lycos Tim Cadogan, Vice President, Search, Yahoo! Ken Rutkowski, founder, Ken Radio, Moderator Karen Nelson Howe, CEO/General Manager, Singingfish: Ms. Howe has full P&L responsibilities and provides strategic direction at Singingfish, an audio and visual multimedia search company and division of Thomson... She spearheads partnerships and alliances, oversees sales functions, and supervises all marketing and corporate branding activities... Has 20 years marketing, sales and management experience for very large corporations, such as Motorola, as well as start-ups... At Motorola, helped create Windows CE market development and was promoted to director of marketing within the semiconductor group... Spent 11 years with Adobe and Aldus Corporation... Earned a bachelor in arts from Whitman College... Published columns, articles, and quoted in the Wall Street Journal, Seattle Times, Puget Sound Business Journal, and technical trade publications... Honors include Upside Magazine Hot 100, Smithsonian Innovation Award, WSA Product of the Year... A member of IAB, AAF, DMA. Justin McCarthy, Head of Entertainment and Media, Google: As Head of Entertainment and Media at Google, Justin McCarthy isresponsible for leveraging Google's volume of entertainment searches forthe top entertainment marketers. McCarthy joined Google fromDoubleClick Inc., where he was the General Manager, Travel &Entertainment Networks and responsible for leading the businessdevelopment and advertising sales effort behind DoubleClick's Entertainment & Youth Network. In that role, McCarthy managedpartnerships with Comedy Central, Billboard, A&E Properties, CosmoGirl, Zagat, GamePro.com and directed advertising relationships with WarnerBrothers, Sony, Universal, Disney, Fox and other major entertainment customers. Prior to joining DoubleClick, McCarthy was the MarketingManager at CondeNast Publications Interactive Division, CondeNet,helping to develop the company's Web brand, Concierge.com.McCarthy earned a BA in English from Trinity College in Connecticut. Hecurrently lives in New York City. Todd Daum, Vice President of Marketing, joined Overture in March of 2002 where he is responsible for advertiser acquisition, retention and communications. Todd began his career at American Express where he worked for more than ten years, and, most recently served as Vice President, Regional Marketing and Business Development for American Express International based in Hong Kong. In this role, Todd established a regional marketing group and was responsible for marketing strategy, setting business priorities and leading business development efforts across the region. Prior to joining Overture, Todd served as Director of Channel Development for Enron Energy Services (EES) where he developed and implemented a third party alliance strategy to target multiple business segments. Before EES, Todd served as Vice President of Marketing and Partnerships for Alibaba.com, a global B2B marketplace, where he established the company's Marketing and Partnership organization and developed the global marketing strategy. Todd received his B.A. from Colgate University and his M.B.A from the Kellogg School of Business at Northwestern University. Thomas Wilde, Global Manager of Search Services for Terra Lycos: Tom Wilde joined Terra Lycos in January 2002 as general manager of search services for Lycos Search and HotBot, the award-winning, leading search engines in the Terra Lycos Network. Wilde brings in-depth expertise in the online search industry to Terra Lycos, where he heads up all search-related revenue and product strategy. In January 2003, Tom became the global manager of search services, leading all efforts to deploy Lycos Search and HotBot search globally. Wilde is the former vice president of marketing and channels for Fast Search and Transfer, a leading provider of Internet and enterprise search technology to Fortune 2000 companies. Prior to joining FAST, Wilde served as an Internet business development manager at RCN, a leading broadband ISP. Wilde holds an MBA from the Wharton School and received a Bachelor of Arts degree from Colby College.