Tuesday, September 30 10:45 AM - Noon Session Hosted by the CEA Session C: Hi-Def Goes Mainstream - HDTV Goes From the Playing Field into the Living Room - The Arrival of an Industry For anyone who attended last winter’s CES, it was abundantly clear that the star of the show was HDTV. All the major exhibitors were touting HD. The prices of HD were coming down and the consumer was going to shortly find out that HD was now an affordable luxury. Coupled together with the announcement by the cable industry that standards for HD were in place and that their tens of millions of cable homes would be HD ready, there was only one final piece to be in place. And that was program availability. By next winter, all the major cable, network and sports and movie programming will be distributed in HD. This is a market primed to take off. What DVD is to the market today, HD will be tomorrow. Bryan Burns, VP Strategic Business Planning and Development, ESPN Dave Arland, Director of Media and Trade Relations, Thomson Consumer Products Robert Perry, Vice-President, Marketing, Mitsubishi Digital Electronics America, Inc. Aditya Kishore, Media and Entertainment Strategies, The Yankee Group Anthony Wood, CEO, Roku (founder ReplayTV) Dave Kummer, Senior Vice President of Engineering and Systems for EchoStar Technologies Corporation Jenny Miller, Manager DTV, CEA Consumer Electronics Association, Moderator Bryan Burns, VP Strategic Business Planning and Development, ESPN: Bryan Burns was named vice president, strategic business planning and development in April 2000. With ESPN since 1996, he most recently served as vice president, distribution development. During his time with ESPN, Burns has been responsible for the expansion of ESPN's pay per view product to include ESPN FULL COURT for college basketball, ESPN Game Plan for college football, and MLS/ESPN Shootout for Major League Soccer. He also designed and launched ESPN NOW and ESPN EXTRA, the company's channels, which are designed for digital cable and the expanded capacity of Direct Broadcast Satellite carriers. Burns also was responsible for ESPN's special markets efforts to non-residential distributors such as commercial establishments and hotels. Burns is currently serving as the head of ESPN HD, the company's new channel for high definition television, which launched in the spring of 2003. He is additionally responsible for a variety of new business evaluations and implementations, including ESPN's consideration of additional new networks and video products. Burns came to ESPN from The Paragon Alliance, a consulting firm he founded in 1992, after sixteen years in professional sports team management. His MLB career included seven years as Senior Vice President of Major League Baseball, where his responsibilities included handling MLB's worldwide television operations and overseeing special events such as the World Series, League Championship Series, and the All Star Game. Burns also served as Director of Marketing and Broadcasting for the Kansas City Royals from 1974-1983. At Comsat Video Enterprises from 1990-1992, Burns oversaw negotiations for the major sporting and special events included in the company's Satellite Cinema and On Command Video pay-per-view services. Burns is a graduate of Central Missouri State University, where he received a B.S. in Communications. Bob Perry, Vice-President, Marketing, Mitsubishi Digital Electronics America, Inc.: As vice-president of marketing for Mitsubishi Digital Electronics America, Inc. (MDEA), Bob Perry is responsible for the overall marketing function of the corporation, including product development, marketing communications, government relations, industry policy, public relations, national retailer training and new technologies management. Bob joined MDEA in 1997 after a six-year tenure with Sharp Electronics Corporation, where he served most recently as the head of the Consumer LCD Products Division. Bob has also held zone manager and regional manager sales positions with Sharp Electronics. Prior to joining Sharp, Bob was the general manager and controller of Argo Furniture Corporation, as well as teaching economics, computer science and management at several colleges. He also spent 10 years in the U.S. Army in military intelligence, communications and engineering. Bob holds a bachelor’s degree in business administration from Columbia College and a master’s degree in management from Webster University in St. Louis. Bob is a director of the CEA executive board. Bob also serves as the chair of the CEA video division board, has chaired the DTV Definitions Committee (twice), as well as the DTV Transition Policy & Strategy working group, the CEA 1394 Interface Working Group and DTV Picture Format Working group. Bob also serves as a director on the board of the Home Recording Rights Coalition, as well as a member of the steering committee. In addition, Bob is a director of the Home Audio Video Interoperabilty (HAVi) Corporation board. Aditya Kishore is an analyst for the Yankee Group’s Media and Entertainment Strategies Planning Service. His responsibilities include research and analysis for the converging media and entertainment products and services among consumers. Mr. Kishore leads The Yankee Group’s coverage of video services delivered via cable, satellite and over-the-air broadcast, and includes emerging services such as video-on-demand (VOD), personal video recorders (PVR), enhanced and interactive television, digital broadcasting and HDTV, as well as the subscription, advertising and other revenue opportunities resulting from these developments for cable, broadcast and satellite companies. Mr. Kishore has spoken at numerous cable and other media industry events and is widely quoted in leading business and consumer publications such as The Wall Street Journal, The New York Times and Businessweek. Mr. Kishore has spent nearly ten years in the media industry, beginning his career in television news in 1994. He then spent three years in advertising, developing strategic brand communication and tactical/promotional initiatives for a range of leading consumer brands including Nestle, Samsung and McDonald’s. Over the next two years, Mr. Kishore developed a number of digital video and web projects for various New England broadcast stations and independent producers. This includedinteractive video projects with the PBS network series, Frontline. Prior to the Yankee Group, Mr. Kishore spent a year developing brand and market strategies for start-up interactive media companies. Mr. Kishore holds a Bachelor’s degree with Honors in economics from Delhi University, India, and a Master’s degree in media from Emerson College, Boston. Dave Arland is Director of Public & Trade Relations for Thomson, the manufacturer and marketer of RCA HDTV products and Hollywood's largest supplier of film processing and DVD authoring/manufacturing services. He is responsible for Thomson's contacts with the Federal Communications Commission and Congress and was one of the negotiators of the landmark agreement that will insure HDTV interoperability with Cable. An eleven year veteran of the consumer electronics industry, he is based in Indianapolis. Dave Kummer is Senior Vice President of Engineering and Systems at EchoStar Communications Corporation, headquartered in Littleton, Colorado. Dave oversees the development of all hardware, software and systems groups at EchoStar and its DISH Network satellite TV service and has been instrumental in leading EchoStar's initiatives in high definition TV, interactive TV, digital video recording and award winning set-top box design. He has also been an active participant on Consumer Electronic Association committees in standards development. Dave began his career in 1979 at IBM where he worked on the original IBM PC. He later worked for personal computer companies designing personal computers and graphic cards. Dave joined Echostar in 1993 and was responsible for development of EchoStar's industry-leading digital set-top boxes. A graduate of Florida Atlantic University with a Bachelors of Science in Electrical Engineering, Dave holds 14 patents in the computer, graphics and video areas.