Tuesday, September 30 10:45 AM - Noon Session A: Subscription and Download Models in Broadband: Music, Film, Games and Information Content Distribution The conversation is about subscriptions. Whether it’s the cable, satellite and Internet SVOD/VOD industry, the music streaming and MP3 industry, the radio industry or the information content industry, everyone is experimenting with subscriptions. In the cable industry, the original subscription model is being gussied up with new packages, genre choices and greater access to content. In the music industry, the goal is to strike some a necessary answer to the upside down world of Napster, and in the news and content industry, subscription models are being tested out every day to determine customer appetites. The question of which subscription model will serve which type of product is yet to be determined. In this session however, we bring together companies who are investing their futures on the answer. Dan Hart, CEO, Echo (consortium owned by Best Buy, Hastings Entertainment, Tower Records, Virgin Entertainment Group, Wherehouse Entertainment, and Trans World Entertainment) Dan Hart, General Manager, Yahoo! Games Scott Kauffman, President & CEO, Director, FullAudio Scott Fedewa, Executive Producer & COO, BillO’Reilly.com Seth Skolnik, Senior Vice President, Business Development, Paramount Digital Entertainment (PDE) Ellie Hirschhorn, General Manager and EVP, MusicNet RealNetworks, speaker to be announced Chris Kitze, CEO, Yaga Media, Moderator Daniel Hart, General Manager, Yahoo! Games: As the general manager of Yahoo! Games, Daniel Hart is responsible for the strategic direction of the business, including its entrance into the PC game rental market with launch of Yahoo! Games on Demand, a for-pay games service that offers users the ability to rent and play PC games directly through a streamed service. Hart has built a comprehensive team and led the unprecedented growth of Yahoo! Games, which has become the leading online game destination according to Nielsen//Netratings (March 2003). Yahoo! Games boasts more than eight and a half million unique users with more than five billion minutes of game play each month. Hart joined Yahoo! in 2001 to oversee Yahoo!’s Games business as well as contribute his expertise to the development of the company’s entertainment properties overall. Prior to joining Yahoo!, Hart was the vice president of business development for New Media at Viacom. While at Viacom, Hart served as a lead executive in the company’s corporate planning and development group, working to define and implement Internet strategy for the company and many of its branded media businesses. In addition, he worked on strategic planning and business development with Viacom’s online groups at MTV Networks, Blockbuster, Paramount, Showtime and Simon and Schuster. Hart holds a BA and an MBA from the University of Michigan, Ann Arbor and a Masters in Education from Columbia University. Scott Kauffman, President & CEO, Director, FullAudio: As President and CEO of FullAudio, Scott Kauffman is leading the charge to establish the FullAudio digital subscription service as the easiest way to enjoy great music. Scott brings to FullAudio an extensive background in executive management with digital entertainment, consumer marketing and technology companies including CompuServe and Time Warner. Most recently, Scott was chairman and CEO of Coremetrics, the leading web services provider of marketing analytics solutions. Before joining Coremetrics, Scott was president and CEO of eCoverage, a direct-to-consumer online insurance company. Prior to eCoverage, Scott was recruited by Kleiner Perkins to become president and CEO of AdKnowledge, a company focused on developing management solutions for Internet advertising. He grew the company to over 80 employees and more than 100 customers, filing an S-1 for an initial public offering before negotiating the sale of the company to CMGI in the fall of 1999. Prior to AdKnowledge, Scott was vice president of online services at CompuServe, where he participated in one of the Internet industry’s first initial public offerings, led by Goldman Sachs. At CompuServe, Scott assumed responsibility for operations of all of the company's online brands, including CompuServe’s pioneering CIS service and SpryNet, CompuServe’s ISP service. Before his association with CompuServe, Scott spent seven years at Time Warner, including five years as a member of the founding team of Entertainment Weekly magazine. Most recently, he was vice president of business development for Time Warner Interactive. Scott is a recognized industry leader and was honored by Advertising Age in 1996 as one of twenty Digital Media Masters. In July of 1992, Advertising Age named him one of the top 100 marketers in the country. Ellie Hirschhorn, General Manager and Executive Vice President, MusicNet: As General Manager and EVP of MusicNet, Ellie Hirschhorn is responsible for overseeing distribution and business development, and supervising content acquisitions and programming, public relations, and marketing. She also supervises product management, with responsibilities including research and developing and analyzing new consumer features and functionality. In addition, Ms. Hirschhorn maintains close relationships with current and potential distributors and label partners, and is developing a cohesive consumer offering with distribution partners. Prior to joining MusicNet, Ms. Hirschhorn held various posts at Viacom. Her most recent was as General Manager and SVP of MTV.com where she was responsible for the day-to-day leadership, strategy and management of MTV.com. She had ultimate responsibility for programming, production, marketing, business development and planning. Prior to MTVi, she was SVP, Business Development for MTV Networks and was responsible for identifying, evaluating and executing new business development opportunities including cable network acquisitions, new lines of business and ancillary revenue opportunities. During her tenure, she led the business development efforts for the launch of the Suite, five new music channels from MTV and VH1 for multichannel distribution. Ms. Hirschhorn was also Vice President of Corporate Development at Viacom, Inc. and worked at Showtime Networks. Before Viacom, she worked at Time, Inc. and various media companies. Ms. Hirschhorn began her career on Wall Street in investment banking and private equity. She holds an MBA from Harvard Business School and a BA in History from Yale University. She currently serves as a member of the board of Directors and Trust Committee of Fiduciary Trust Company International. Chris Kitze, CEO, Yaga: A proven entrepreneur with a successful trail of startups, Chris Kitze co-founded Yaga, Inc., a leading provider of advanced payment and commerce services, in September 2000. As CEO and chairman of the board, Kitze provides a strategic vision as well as extensive technology and electronic media expertise, from startups to multibillion-dollar market cap companies. Prior to Yaga, Inc., he was the CEO of NBC Internet, a company created in December 1999 as a result of the XOOM.com and Snap.com merger. Kitze also co-founded XOOM.com in September 1996, took it public in December 1998, and served as chairman of the board and secretary since its inception. With his Internet and marketing savvy, Kitze has started and sold three interactive companies. Prior to XOOM.com, Mr. Kitze co-founded Point Communications Corporation, a Web directory company that was acquired by Lycos in October 1995. Mr. Kitze remained and managed the Point division, as well as served as overall vice president of marketing for Lycos, where he helped take the company public with a $225 million valuation. Prior to founding Point, Kitze co-founded Aris Entertainment, which published interactive CD-ROM titles, including the award-winning MPC Wizard, MediaClips and Video Cube product lines. Aris Entertainment sold more than 2 million CD-ROM units in less than three years and was purchased by SoftKey International (now The Learning Company), a publicly traded, $300 million company, in June 1994. Kitze is a recent recipient of Israel's prestigious Albert Einstein Technology Award that recognizes path-breaking leaders who have pushed the envelope of technology in the service of mankind through their entrepreneurship and risk taking, enabling others to benefit from their cutting-edge technologies. Presently, Kitze is the chairman of board of wine.com. Mr. Kitze holds a B.S. in chemical engineering from the University of Colorado. Scott Fedewa, Executive Producer & COO, BillO’Reilly.com: Mr. Fedewa is an experienced senior executive, deal-maker, and manager, as well as a former investment banker and attorney. Through his e-commerce consulting firm, Broadcast Commerce Partners, Mr. Fedewa is currently Executive Producer & COO of BillOReilly.com, the online business of #1 rated cable television newscaster Bill O’Reilly. The company is a highly successful collaboration between Mr. Fedewa, Mr. O’Reilly, Westwood One Radio, Fox News, and Random House publishing. BillOReilly.com demonstrates the potential of Internet-based content, community, merchandise and subscription membership business models.A leader in building companies and doing deals that combine the strengths of Hollywood with Internet technologies, Mr. Fedewa has also held senior executive positions with e-commerce companies including FirstLook.com (Senior Vice President-Business Development), WeddingChannel.com (Managing Director-Europe), US Search.com (Senior Vice President-Mergers & Acquisitions), and the Intel-backed Musicosm.com (CEO). He has also served as CFO & General Counsel of Sony Music’s Immortal Entertainment Group, and as a Vice President of Bankers Trust Company. He began his career with the investment banking firm of J.P. Morgan & Company in New York. Mr. Fedewa received his J.D. from Stanford Law School, where he wrote the first published legal articles predicting the impact of the Internet on the entertainment industry in 1994, and his B.A. from The University of Michigan. Mr. Fedewa is a frequent speaker and published author on online entertainment, copyright law, and e-commerce strategies. He sits on the Advisory Boards of several companies and charitable organizations. Seth Skolnik is senior vice president, business development for Paramount Digital Entertainment (PDE), the studio’s interactive unit.  In this capacity, Mr. Skolnik directs PDE’s strategy for creating opportunities by extending Paramount brands (such as “Star Trek” and “Entertainment Tonight”) onto digital platforms, often in conjunction with partners who bring complementary technologies, services, or other contributions to the ventures.  Mr. Skolnik has been involved with Paramount's digital activities in various capacities for more than eight years.  He has also served as vice president, development & e-commerce for PDE, a position in which he helped create the blueprint for the group’s long-term strategy, as well as act as primary liaison to IBM’s e-business unit in the development of an e-commerce co-venture.  Mr. Skolnik previously served as PDE’s supervising producer and producer on many early online projects, including those for the group’s 1996-98 relationship with Microsoft’s MSN online service.  He was also a key player in the formation of PDE in May 1995, co-authoring the initial business plan.  He began his association with Paramount as a Bay Area-based Internet consultant who assisted the studio in creating the first ever Web site to promote a theatrical release -- the “Star Trek Generations” site, launched in October 1994. Mr. Skolnik has also worked as a senior consultant with Andersen Consulting and has additional experience in the radio programming and music industries. Mr. Skolnik holds an MBA from the Stanford Graduate School of Business and a BA in history from Dartmouth College, where he was elected to Phi Beta Kappa.