Tuesday, September 30 10:45 AM - Noon Session B: Home Entertainment Server and Hub Strategies: Set-Top vs. PC-Centric Solutions, the PVR and the Networked Home The home entertainment server is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, once again placing the power of the PC versus a new target, the set-top box. For the PC industry, it is a formidable task. As the next generation DTV/Set-Top grows, it has the substantial advantage of being at the core of the home entertainment experience. On the other hand, the PC server will come into the battle delivering Internet, music, games, movies, plus innovative two-way communications and telephony services that the set-top provider is only beginning to deliver. This battle for the home will be a tremendous winner for both the consumer as well as for the content industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success. Nicholas T. Chakalos, Vice President of Business Development, Ucentric Steve Canepa, Vice President, Media & Entertainment Industry, IBM Corp. Brad Kayton, VP Marketing & Business Development, PRISMIQ Jeremy Toeman, Associate Vice President of Products Management, Mediabolic Ted Malone, Director Product & Service Marketing, Tivo Rakesh Agrawal, CEO, SnapStream Media Bill Niemeyer, founder, Centrimedia, Moderator Steve Canepa, Vice President, Media & Entertainment Industry, IBM Corp.: As Vice President, Global Media and Entertainment Industry, Steve is responsible for IBM’s overall results in the Entertainment, Publishing, Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide. He is also the founder of and a key leader in IBM’s cross-industry Digital Media organization. Since its formation in 1994, Steve has guided the marketplace strategy and solution offerings for IBM’s M&E Industry organization. He directs the worldwide sales of IBM’s broad portfolio of hardware, software and services and is responsible for IBM’s marketing activities, including crafting IBM’s partnerships and business development efforts. During that time frame, IBM’s overall business has grown dramatically, now the largest technology and services organization serving the M&E industry. Steve has a deep understanding of the key business imperatives facing firms in the M&E industry and has consulted extensively with many senior executives as they look to transform their organizations; providing enhanced profits by extending their brands; gaining better customer insights and by linking existing physical goods and licensing processes to digital initiatives. IBM recently launched a portfolio of cost optimization and revenue maximization solutions to address the profit pressures at work in today’s highly competitive marketplace; and enhanced the digital media framework, addressing content value chain transformation as content creation, acquisition, management and distribution evolve to encompass digital technologies. Steve has delivered many keynote addresses at conferences: NAB, IBC, Broadcast Asia, Digital Hollywood..., and often speaks at M&E industry events, including: NEXPO, CES, iStudio, Content World... He regularly contributes to the press/media and has over 60 television appearances, including CNBC, CNNfn, C/NET, CBS, ABC, NBC...First joining IBM in January 1983, Steve has 20+ years of experience building and leading significant sales, marketing, strategy, consulting, solutions and systems integration organizations. He graduated from UCLA in 1982 with two bachelor of arts degrees: Economics and Political Science with Phi Eta Sigma honors. He received a MBA in 1990 from UCLA, with Beta Gamma Sigma and top study honors. He has participated in the Wharton School financial management program and the IBM President’s class and International President’s class at Harvard University. He has also participated in the Harvard executive session on Strategy formation. With a personal dedication to improving the health and education of children; Steve serves on the Board of Directors for both the Junior Achievement of Southern California and The Bogart Pediatric Cancer Fund. Steve and his wife, Marianne, live with their three children in Los Angeles, California. Marianne is a Supervising Producer of prime-time one-hour dramatic episodic television series’. Brad Kayton is the Vice President of Marketing & Business Development for PRISMIQ, a California-based startup delivering award-winning Networked Entertainment Gateways, the next wave of set-top boxes, digital entertainment centers, and related convergence devices that exploit broadband access and home networking. Mr. Kayton was the CEO and co-founder of Paros Software, a firm specializing in web services software which was acquired by PRISMIQ in July 2002. Prior to Paros Software, Mr. Kayton was Vice President of Marketing, Online Services, and co-founder of 2Wire, a leading manufacturer of broadband residential gateways and home networking adapters, where he pioneered numerous aspects of today’s home networking solutions and was responsible for over thirty partnerships.  In the mid-90s, Mr. Kayton served as Director of Video Products for Polycom, a leader in audio and video conferencing products, where he defined, managed, and launched the ViewStation product line that became the industry's top seller after only five months on the market and today commands a 70% market share. In the early 90s, Mr. Kayton managed a $200M network management product line at Tivoli Systems and spent five years at VTEL where he invented the F.R.E.D. system, the world's first hospital-compliant two-way video telemedicine product. Mr. Kayton began his career as a software programmer; holds two graduate degrees from the University of Texas at Austin, an MBA and MA in communication technologies; and holds a BA from the University of Virginia. Nicholas T. Chakalos, Vice President of Business Development, Ucentric: Nick Chakalos has more than a decade of business development experience in technology, Internet and consumer electronics companies. Chakalos is responsible for establishing and managing relationships with Ucentric's set-top and consumer electronics manufacturer, network operator and technology partners. At IBM, Chakalos managed the worldwide strategic marketing and business development of silicon and embedded software for digital cable and satellite set-top boxes. He also served as product manager of the embedded Internet solutions for cable, wireless, office equipment and telecommunications market segments at Spyglass. Previously, Chakalos directed product management activities for a line of interactive services and devices at Philips Electronics. He began his career at Texas Instruments, where he held business development, strategy, and design engineering roles. Also, Chakalos has consulted to CableLabs and consumer electronics companies on strategies and architectures for interactive services. Chakalos earned undergraduate degrees in Engineering from Dartmouth College and a Master's of Business Administration degree from Babson College. Ted Malone, Director of Product & Service Marketing, Tivo: As director of Product & Service Marketing at TiVo, Ted is responsible for the creation of the overall product and service strategy for the company. During his tenure, Ted was also responsible for the management of the TiVo personal television service that was released in the United Kingdom in October 2000. Prior to joining TiVo in late 1998, Ted was a senior engineering manager at Alias/Wavefront, designing and managing the development team responsible for the creation of two versions of the Zap!iT digital video software line. Before that, he led the studio production group of Silicon Graphic’s Silicon Studio division, designing and building the Silicon Graphics Entertainment Technology Center and managing a team through the creation of animation, video and performance animation projects. Ted has also been an instructor at the Academy of Art College, teaching various courses on special effects for film and video. Ted holds a B.S. in Mechanical Engineering from Ohio State University. Rakesh Agrawal is CEO and Founder of software company SnapStream Media, Inc. SnapStream Media makes market leading TV recording software for the PC -- SnapStream Personal Video Station. Agrawal and SnapStream first launched SnapStream Personal Video Station, the industry's first networked personal video recorder product, at the Consumer Electronics Show 2001 in Las Vegas. At the show, Personal Video Station was chosen as a finalist for the coveted TechTV Best of Show award. Following the launch of Personal Video Station 1.0, in October 2001, Bill Gates featured Personal Video Station 2.0 in his keynote address at the Windows XP launch in New York City. Since then, Agrawal has lead the company and its Personal Video Station software to a number of positive reviews and awards from the industry. SnapStream has been recognized for its early entry into the market for home media server software.Agrawal's vision for the networked home involves a pre-dominantly wireless network that touches every activity inside the home from home entertainment to home security to communications to maintenance to even cooking. Prior to starting SnapStream Media, Agrawal was Vice President at a Houston-based manufacturing company where he ran the company's international sales team and directed the company on other key strategic issues. Agrawal received degrees in computer science and mechanical engineering at Houston's Rice University. Jeremy Toeman, Associate Vice President of Products Management, Mediabolic: Jeremy Toeman graduated from Carnegie Mellon University with a degree in industrial management and economics. While in school, he founded Focus Consulting, a Web development group that focused on user interaction and real-time publishing engines. He grew Focus Consulting from a solo operation to 12 employees and a roster of clients that included Fortune 500 companies. After selling the Company, he founded Palmtastik, the first-ever resource for PalmPilot users to incorporate business travel information and a true user community experience. Jeremy was involved in several other consumer-oriented technology ventures, acting as a technical and strategic consultant, prior to co-founding Mediabolic. Jeremy's expertise in understanding the networked entertainment space has put him into a key position when working with Mediabolic's licensees and partners. He is an expert in the field of digital media products, and is directly responsible for crafting networked entertainment devices for multiple companies. Jeremy also acts as a liaison with many industry experts, analysts, and members of the press. He is often leveraged as a resource for companies or individuals who need a "reality check" as to the networked entertainment market. An accomplished speaker, Jeremy has participated in many industry events, including Digital Hollywood, Comdex, and CES. Bill Niemeyer is the founder of Centrimedia (www.centrimedia.com), an information and analysis resource for the new TV technologies including ITV, ETV, VOD and PVR. Centrimedia's mission is to provide ITV / ETV market participants with high-value information, analysis and insights to assist them in making critical tactical and strategic decisions in this fast-changing market. The emphasis is how business models will evolve and emerge to respond to the new technology and content potentials. It provides this via the Niemeyer Review free weekly email newsletter and other services. Bill was formerly Director of Strategic Development for Spiderdance, a leading provider of infrastructure and technology to broadcast and cable networks for creating, running and managing interactive TV programming. Spiderdance developed and deployed five groundbreaking and award winning ITV series for TV networks during Bill's time there including "Weakest Link" for NBC and "webRIOT" for MTV. Bill has been in the interactive industry since 1991, working in areas including corporate web and multimedia development, CD-ROM games and 3D virtual world technologies. His clients have included Apple, Sears, NTT, IBM, HP, Mondo Media and blaxxun. Bill is a member of the Academy of Television Arts & Sciences and a member of the ATAS Editorial Committee, which is responsible for oversight of the academy web site and Emmy magazine.