Tuesday, September 30 2:15 PM - 3:30 PM Session B: The Digital Home and the Residential Gateway - Enabling the Networked Entertainment Experience The home entertainment and communications network is the hot topic of the day. This session will address the key concepts in establishing the home as a media center by focusing on three primary technologies as the core home-media hubs: the telecommunications, the computer and the set-top box. These are the concepts behind the idea of "technology convergence." While each technology will not move forward along a completely distinct road or even make irrelevant the other, there are fundamentally different mind-sets and market strategies at work in each, which we will explore. Which will be the most practical approach to creating the home network? Will it be wireless or will all new homes be built with crawl spaces for wiring behind walls or in the ceiling? These are the "crude" questions for our industry experts who are in the forefront of developing never-endingly "elegant" solutions. Adam S. Falkoff, Senior Director, Government Affairs, CEA Consumer Electronics Association Pallavi Shah, Market Development Manager, Streaming and Video Infrastructure, Sun Microsystems Stephen DiFranco, Vice President of Corporate & Brand Marketing, Maxtor Corporation Deven Nongbri, Director of Internet Marketing, SBC Peter Kempf, President, HomePlug Powerline Alliance Ian Weightman, Vice President and Senior Analyst, IMS Research, Moderator Pallavi Shah, Worldwide Market Segment Manager Digital Distribution, Sun Microsystems: Pallavi Shah is responsible for recruiting and managing strategic partners for Sun in the streaming and rich media infrastructure market. Since joining Sun in 1995, she has been involved in bringing key components of Sun's advanced digital media technology to market. She chaired ISO's MPEG4-Java standards group and formed multi-company alliances to promote Java and protect Sun's strategic interests. Prior to Sun, Ms Shah was with the Sarnoff Corporation (RCA research lab). She represented the HDTV Grand Alliance during the development of HDTV and pioneered the world's first E-Commerce application of interactive HDTV at NAB-95. She has served as a panelist/speaker at several industry conferences, published papers and has several pending patents. She hold M.S. from Utah State University. Adam Falkoff currently serves as the Senior Director of Government Affairs for the Consumer Electronics Association (CEA), an association uniting more than 1,000 companies within the U.S. consumer technology industry. Mr. Falkoff represents CEA before the Executive Branch, the Congress, and the FCC as well as lobbies on behalf of CEA and its member companies on the issues of digital rights management and fair use, DTV, spectrum allocation, digital privacy, transportation and product energy efficiency. Mr. Falkoff has more than 12 years of experience in the private and public sectors with such companies as American Express, Startec Global Communications and McKinsey & Company. For the George W. Bush Administration, Mr. Falkoff was named a finalist by the White House as Deputy Assistant Secretary for Technology Policy at the Department of Commerce. Earlier in his career, Mr. Falkoff served U.S. Senator Alfonse D’Amato and U.S. Senator Bob Dole. He also served on the U.S. Senate Committee on Commerce, Science and Transportation. Mr. Falkoff received a B.A. from Duke University and an M.B.A. and M.I.M. (Master of International Management) from Thunderbird, the American Graduate School of International Management. During his graduate studies he served as an assistant to Vice President Dan Quayle. Stephen DiFranco is Vice President of Corporate & Brand Marketing for Maxtor Corporation. He joined the company in May 2002 and is responsible for Maxtor’s global marketing strategy including all marketing activities, channel development, corporate branding initiatives, and marketing communications. Prior to joining Maxtor, Mr. DiFranco served as the executive vice president of marketing for WebGain, Inc., a software provider for enterprise companies. There, he led the company’s global marketing strategy, including product strategy, brand development, marketing communications, corporate positioning and analyst relations. From 1998 to 2000, Mr. DiFranco was director of marketing for Iomega Corporation, and held the general manager role for its professional products and business division. At Iomega, he handled brand management for the $350M JAZZ product line, establishing new consumer, business-to-business, OEM and vertical marketing programs. Prior to his work at Iomega, Mr. DiFranco was with Sony Electronics, Inc. from 1989 to 1998. During his decade with the company, he held senior marketing positions and worked on such high profile launches as the JumboTron, CD-ROM XA and Digital TV. Mr. DiFranco also acted as Sony's spokesperson on the economic impact and professional application for DTV, and served as liaison to network TV executives on issues relating to implementing DTV for sports production. Mr. DiFranco currently serves on the mass storage editorial board for Business Solutions magazine, which assists in setting the future storage focus of the magazine. He holds a bachelor’s degree in speech and theater from Montclair University in New Jersey. Deven Nongbri, Director of Internet Marketing, SBC: Deven heads a team responsible for marketing SBC's consumer Internet services (SBC Yahoo! DSL, SBC Yahoo! Dial) as well as related products such as home networking and video-on-demand on a nationwide basis. Deven has held various product marketing and business development positions within SBC over the last three years. He's been integral in helping SBC build strategies in segmenting and targeting new DSL prospects. Most recently, he helped establish the SBC Yahoo! brand as a national entity in the ISP space. Prior to joining SBC, Deven worked in Johnson & Johnson's global pharmaceuticals marketing group. He holds a master's degree in marketing from Northwestern University. He enjoys playing soccer and traveling with his wife in his spare time. Peter Kempf currently serves as the 2003 president of the HomePlug Powerline Alliance, a nonprofit corporation comprised of more than 70 companies, established to provide a forum for the creation of specifications for home powerline networking products and services. As president of HomePlug, Peter is focused on promoting member company initiatives, creating demand and educating consumers about these new products, and solving regulatory issues for product sales in Europe and Japan.Peter Kempf also serves full-time as the vice president of marketing, Wireless Data and Networking Components for Conexant Systems, Inc. This business unit is responsible for a number of technologies, including wireless local area networking (802.11), HomePlug and HomePNA.Prior to joining Conexant, Peter was a top management consultant at McKinsey & Company in London and Los Angeles. Before that, he worked for the mergers and acquisitions group at Morgan Stanley in New York. Peter also has software development experience in the aerospace industry.Peter received a Masters of Science degree in electrical engineering from the University of Southern California and a Masters of Business Administration degree from the University of California Los Angeles. He also earned a Bachelor of Science degree in electronic engineering from the University of Minnesota. Ian Weightman (IMS Research VP and senior analyst) is one of IMS Research's most experienced analysts. Educated to degree level in electrical and electronic engineering at Aston University, England, he started his career at Texas Instruments. At TI, Weightman worked in various technical marketing roles, achieving the position of European strategic marketing manager for ASIC products. He joined IMS Research in 1994, and has since worked on numerous market research studies. He headed-up the company's consultancy division before becoming VP of the worldwide Communications Group. Weightman has over 6 years of experience in set-top box and digital TV market analysis. He has been involved in the production of numerous reports, including “The Worldwide Market for Digital Set-top Boxes and iDTVs,” The Worldwide Market for Semiconductors and Software in Set-top Boxes,” and "The Worldwide Market for Home Networks and Residential Gateways."