Tuesday, September 30 12:30 PM - 1:45 PM Session B: SVOD and the Set-Top Box - DTV and the Expanded Content Opportunity In this session, we will take a look at the SVOD, Subscription Video on Demand marketplace primarily as it is being transformed by the cable and satellite industries. The era of three or four films-a-night being offered to the consumer is finally being retired, system by system and in its place, the new digital set-tops are offering up a host of new packages - a host of subscription style services, ranging from an entire month’s package of thirty or so films available on demand to whole new libraries available on an on-demand basis. In this session we will take a look at the packages and the technology behind them that makes these new offerings possible. The transition to an SVOD and On-Demand world is now underway. Dom Stasi, Chief Technology Officer, TVN Terri Richardson, Vice President, Product Management and Business Development, nCUBE Joe Parola, VP Market Development, Concurrent Computer Corporation Reggie Bradford, president & CEO, N2 Broadband Joseph Ambeault, Director Broadband Systems, SeaChange Ed Huguez, President and CEO, MidStream Technologies Allison Dollar, founder & co-President, Interactive Television Alliance, Moderator Dom Stasi, Chief Technology Officer, TVN Entertainment: An industry veteran, Dom Stasi’s background spans the production, distribution, and exhibition of state-of-the-art television. Development and implementation of the capabilities and technologies enabling pay-per-view (PPV) and video-on-demand (VOD) have characterized his tenure with TVN. Stasi came to TVN from TCI’s National Digital Television Center (NDTC). As Senior Vice President for Network Business Development, he worked closely with MSOs and program providers to develop the digital distribution architectures that have come to characterize the industry. Prior to joining TCI, Stasi was Director of Engineering for HBO; and Vice President/General Manager of Engineering and Network Operations for MTV Networks. Stasi has been a frequent and invited speaker at the national conventions of SMPTE, NCTA, CTAM, SCTE, Women In Cable, and NAB. He has served on the NCTA Engineering Committee and its subcommittees since 1979, and has published numerous technical papers. Stasi holds a BSEE from the State University of New York where he also worked as an instructor in the Engineering Department prior to joining the CATV industry. Reggie Bradford, president & CEO, N2 Broadband: His consistent, results-driven leadership has N2 Broadband positioned to lead the transformation of the cable TV industry with innovative solutions that are enabling cable operators to accelerate the delivery of their new on-demand services to consumers nationwide. As president and CEO of N2 Broadband, Reggie Bradford oversees a growing and talented team laser focused on exceeding the needs of leaders in cable and entertainment, including Comcast Cable, Cox Communications, Time Warner Cable, iN DEMAND, HBO, Warner Bros. and Starz! Encore. As a result, N2 Broadband is a rising star in the cable industry. With Reggie at the helm, N2 Broadband has been named to CED Magazine’s "Broadband 50 Companies to Watch" two consecutive years. In Atlanta, where N2 Broadband is headquartered, the three-year old innovator is ranked by the Atlanta Business Chronicle as the fifth fastest growing privately held company in 2002. During that one year alone, N2 Broadband experienced approximately 400% growth under Reggie’s strategic leadership. Prior to joining N2 Broadband, Reggie served as chief marketing officer at WebMD Corp, where he played an integral role in building a fledgling start-up with 40 employees into one of the fastest growing, most recognized Internet brands in the world backed by 5,000 employees and more than $2 billion in funding. His signature style of strategic direction has forged a solid and stellar XX-year career that includes a broad range of operations, management, and marketing experience in traditional and emerging sectors, including various stints with Miller Brewing and Philip Morris. Like the companies he has led and contributed to in the past, Reggie has built his professional capabilities with a steady, consistent commitment to quality. Reggie earned a BBA in Finance from the University of Georgia and an MBA from Emory University. TERRI RICHARDSON, Vice President, Business Development & Alliances, nCUBE Corporation: Formerly Senior Director for Business Development at Oracle Corporation's Interactive Television Division, Ms. Richardson currently works with nCUBE's partners and customers to develop end-to-end streaming media solutions. Since the early trial period of video-on-demand in 1994, Ms. Richardson has worked in the field of interactive television services. Her background includes considerable experience in business development and marketing in the telecommunications and computer industries. Prior to joining Oracle, she spent thirteen years with Digital Equipment Corporation. Ms. Richardson is a graduate of Duke University. Joseph Ambeault, Director of Broadband Systems, SeaChange International: With deep experience in the field with television companies, networks and advertisers, product line strategist and business manager Joseph Ambeault is focused on digital video system maker SeaChange’s advertising and personal television platforms and software. He is focused on the company’s most recent advancements for digital cable advertising delivery, ad targeting, and real-time availability of broadcast television programs for on-demand viewing. The emergence of on-demand services and new advertising capabilities require the participation of a broad range of key participants including television and film studios, ad agencies, broadcasters and cable operators. Ambeault shares the experience of SeaChange’s research & development and deployment work with these audiences through his efforts for Cable and Telecommunications Association for Marketing, the Cabletelevision Advertising Bureau, the National Academy of Television Arts & Sciences, and the Society of Cable and Telecommunications Engineers. Ambeault most recently addressed NATAS, SCTE, EGTA and Korean Cable Television Association conferences on topics including time-shifted television, video-on-demand deployment and digital cable program insertion. His operations- and business-oriented bylined articles and commentaries have published in television and advertising trade publications in the U.S. and throughout Europe and Asia Pacific. Previously, Ambeault was product manager for SeaChange’s advertising insertion system, the platform entrusted with $4 billion in local cable ad business annually. He made his start with SeaChange in its worldwide customer service organization. Prior to joining SeaChange, he was an IT network manager for the Bank of Tokyo, one of the world’s largest financial institutions. Ambeault earned his BA in philosophy and computer science at Brandeis University near Boston. Joseph Parola, is vice president of Market Development for the XSTREME Division of Concurrent Computer Corporation, a leading provider of high-performance real-time computer systems, software, and servers. Concurrent's XSTREME Division is the leading supplier in the emerging digital video server marketplace. The Division focuses on the broadband Video-On-Demand (VOD) and rich streaming media markets, which include VOD applications for cable, corporate training, education, hospitality, and digital video-to-the-home.As vice president of Market Development, Mr. Parola is responsible for strategic marketing of the Video-On-Demand (VOD) product line for the North American cable market of the XSTREME Division of Concurrent. Mr. Parola joined the marketing team at Concurrent in October 2001. He brings with him more than 17 years of sales, marketing, and management experience in the high-tech areas of data, video, and telecommunications. Prior to this appointment at Concurrent, Mr. Parola served as the director of sales of a telecommunications startup company called Zaffire Corporation. Prior to this position, he was director of sales at Cadant Corporation where he was responsible for developing the sales and business relationship with Cox Communications. From 1997 to 2000, Mr. Parola worked at Antec Corporation where he served in several senior sales management positions. Antec is a leading communications technology company that specializes in hybrid-fiber-coax (HFC)-based networks.Mr. Parola started his professional career at Digital Equipment Corporation, where he worked as a sales account manager for ten years. Mr. Parola later held the position of sales representative at Silicon Graphics Inc.He holds a Bachelor of Science Degree in Business Administration from the University of Massachusetts and a Masters Degree in Business Administration from Suffolk University. Mr. Parola is an active member in The Marketing Society for the Cable and Telecommunications Industry (CTAM). Edward Huguez, President & CEO, MidStream Technologies: With over 15 years of senior management experience in media and media services sector, President and CEO Ed Huguez epitomizes MidStream’s approach towards improving the digital video experience. Previously, Ed served as senior vice president of Akamai Technologies, followed by its acquisition of INTERVU, Inc., as Chief Operation Officer at INTERVU, Ed helped drive the evolution of the company from a start-up into the leading provider of content delivery services. Prior to joining Intervu, Ed held executive positions at DIRECTV, and ESPN. He was instrumental in the launch of DIRECTV, and was responsible for developing key strategic alliances with content developers, content rights holders, technology partners and satellite and Internet Service Providers, as well as overseeing all aspects of DIRECTV Interactive services. At ESPN, Ed’s responsibilities included network distribution and local and regional marketing of the service for the western division. This combined programming, marketing, business development and content distribution expertise has provided him with an intuitive understanding of the issues and opportunities facing service providers of new digital video services. Ed received a Bachelor of Arts degree in Political Science and Economics at Arizona State University, and a Masters of Business Administration from the Andersen School of Business at UCLA. Allison Dollar is a founder and co-president of the Interactive Television Alliance, a non-profit trade association whose broad constituency is committed to accelerating iTV in the U.S. She is also a principal in 2degree Partners, a management consultancy focused on iTV, specializing in alliance packaging, cross-platform marketing and digital services integration. A longtime champion of ubiquitous interactivity, she co-founded eTV World, Hollyweb Live!, iNNOVATORS™ venture pitch series, and chaired NAB’s Executive Committee to launch Multimedia World. Clients have included IBM’s eBusiness (American Express, Bell Atlantic, Mail Boxes Etc.), AOL, SimplyTV, Web TV, WB, Creative Planet, Stan Lee Media, Vi[z]Rt (virtual sets), and Envivio (MPEG-4). For Webcasts.com she was CSO and a founding board member (IPO as iBEAM Internet Broadcasting Corp). Previously, for Phillips Business Information she led business/content development with over 30 trade publications. Titles included Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite. While Editorial Director of In Motion she created sponsor packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint. These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. She worked with Oscar-nominee documentarian Ross Spears, CBS News, the Maryland Film Commission. A founding board member of Maryland’s WIFV, she received ASAE’s Golden Circle award, held advisory board positions for CINE and the US Film&Video Festival. She holds a M.A. from the University of Virginia and Phi Beta Kappa B.A. from Goucher College in Baltimore, and has been interviewed by National Public Radio, LA Times, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1, Millimeter, Digitrends, Broadcasting & Cable and other outlets. Her book on iTV, Interactive Television: Tracking and Preparing for an Emerging Market, was released in April 2003.