Monday, September 29 11:00 AM - 12:15 AM Track I: Entertainment and Madison Ave. Converge - Concepts in Branded & Integrated Entertainment - Film, TV, Cable, Wireless, Games & Broadband The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Irwin Gotlieb, Chairman & CEO, Mindshare Worldwide H. Mitchell Kanner, Partner, Integrated Entertainment Partners Norm Marshall, President, Norm Marshall Associates Sandy Climan, President, Entertainment Media Venture Michael Nyman, Chairman and CEO, Bragman Nyman Cafarelli Moderator, Michael Kassan, Media and Entertainment Consultant H. Mitchell Kanner, Partner, Integrated Entertainment Partners: January 2003 found Mitch Kanner joining forces with Rich Frank, Former Disney President & COO and Chairman of Buena Vista Television; Skip Brittenham, of Ziffren Brittenham Branca Fischer Gilbert-Lurie & Stiffelman; and Christopher Gebhardt, former Ogilvy NA Integration Officer, to form Integrated Entertainment Partners LLC. Mr. Kanner and his partners believe that through their unique access to entertainment, ad agencies, and consumer brands, that there will be a new benchmark underscoring the difference between theorists and practitioners. Mr. Kanner has been a connecting point between entertainment, advertising agencies, brands, and creative talent for two decades. His clients have included @radical.media, Anonymous Content, BMG, Diplomatic, DNA Studios, Interscope, Mosaic Media Group, Motorola, Ogilvy & Mather, Omnicom, Revolution Studios, Red Cell, Sony, UMG, and WPP. Mr. Kanner spent 7 years with Jim Cameron's Digital Domain where he's credited in creating the most significant visual and digital effects operation serving the production of television advertising, at the time. Before the creation of Digital Domain, Mitch was a noted agent primarily representing commercial film directors. Norm Marshall, President, Norm Marshall Associates: A pioneer in the field of product placement, Norm Marshall launched Norm Marshall & Associates, Inc. in 1979 as a result of the strong working relationships established with the studios’ property masters and transportation coordinators, and referrals for representation for such early NMA clients as Public Safety Equipment (light bars seen on police and other emergency vehicles), Jeep, Perrier, and Olympia Beer. By the late 1990s, NMA had matured as an agency, mirroring the growth and increasing sophistication of the entertainment marketing business itself., General Motors, Microsoft, Samsung Electronics, Nestle, Baskin-Robbins and Heineken Beer are among the well-known brands that retain NMA as their entertainment agent. NMA also has a strategic alliance with Dentsu, the largest advertising agency in Japan. NMA’s role as an agency has evolved dramatically during the past two decades. The company offers sophisticated marketing services to clients who incorporate the power of entertainment into a variety of marketing objectives, including on screen trademark exposures, promotional and licensing opportunities, and multifaceted entertainment industry marketing efforts. NMA’s knowledge in the emerging field of digital broadband delivery of entertainment is put to further service. NMA assists clients in understanding the multitude of new mediums arising from broadband delivery, including the emergence of advertiser-driven programming, transactional product placements and informational programming. NMA’s role as a source of information and expertise now stretches across all areas of entertainment – from television to video gaming, and music to movies. The agency created by Marshall’s entrepreneurial spirit continues to lead the entertainment marketing industry. NMA clients such as General Motors, Samsung Electronics and Heineken Beer have been taking advantage of the greater returns brought about through the international exhibition of feature films, global tie ins, and international marketing synergies. To that end, NMA is expanding the agency services globally. The company recently opened an affiliate office in Sydney, Australia. Plans call for affiliate offices in three additional major markets by the end of 2004. Marshall, who received a BA in Political Science and Business from Cal State Long Beach, is married and has two grown children and lives in Laguna Beach. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a nationally recognized leader in the area of media and entertainment. Mr. Kassan is a strategic/brand development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, Ideal Entertainment, Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan is a director and advisor to many charitable and community organizations, currently serving on the Board of the Hollywood Radio and Television Society, and previously serving on the Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan serves on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center. Sandy Climan, President, Entertainment Media Venture: Sandy Climan is President of Entertainment Media Ventures (EMV), a Los Angeles-based venture capital fund focused in investment in the area of technology and media. The purpose of the company is to invest in entities that reflect the way technology is profoundly impacting traditional businesses, marketing and media. EMV focuses particular attention on the benefits and opportunities that will come with greater bandwidth and increasingly rich media, as well s on companies with enabling technology and next generation infrastructure that hasten the advent of broadband communications and entertainment. EMV currently manages a portfolio of nineteen companies spanning these strategic areas. From October, 1995, through May 1997, Mr. Climan was Executive Vice President and President of Worldwide Business Development for Universal Studios, Inc (formerly MCA, Inc.), where he oversaw corporate international strategy and the following Universal Studios operating units -- Consumer Products, Home Video, Pay Television, New Media, Spencer Gifts and Strategic Marketing. From June, 1997, through February, 1999, and from June, 1986, to September 1995, Mr. Climan was a senior management team at Creative Artists Agency, a leading talent and literary representation firm, working with both talent and corporate clients. Mr. Climan helped build CAA's corporate group from its inception, representing and consulting to a wide range of companies, including Sony, Matsushita, Coca-Cola, Credit Lyonnais, Seagram, COMSAT, Bell Atlantic and Pacific Telesis. As talent agent, Mr. Climan worked closely with many major actors, directors, writers and producers in charting their careers. Prior to joining CAA, Mr. Climan held executive positions at various entertainment companies, working in general management capacities, as well as overseeing areas of motion picture and television production and distribution. Mr. Climan received his BA from Harvard College, a Master of Science in Health Policy and Management from Harvard School of Public Health and his MBA from Harvard Business School. Michael Nyman, Chairman and CEO, Bragman Nyman Cafarelli: A few years ago, a well-regarded public relations magazine called Bragman Nyman Cafarelli "perhaps the pre-eminent marketing/PR firm in Southern California." Since then, the company has grown even greater in stature, in large part due to the vision and leadership of its Chairman and CEO, Michael Nyman. Such intuition made BNC the largest independent consumer lifestyle and entertainment PR firm in Los Angeles over the past few years – until the company was acquired in December 2000 by the Interpublic Group of Companies (IPG). In the Spring of 2002 Nyman was given additional responsibilities and named Vice-Chairman of Interpublic’s newly created Interpublic Sports and Entertainment Group (IPSEG). Heading up the 90 person agency with offices in Beverly Hills and New York City, the 19 year marketing and pr veteran is charged with managing the day-to-day operations and new business development. In the ‘90s, when many "entertainment" PR firms were dealing strictly with celebrities and media relations, Nyman identified a wealth of opportunities in the then-untapped world of entertainment outreach to corporations, building the kinds of strategic bridges between top brands and entertainment that is recognized today as essential to effectively reaching consumers. Nyman has led BNC’s incredible growth over the past ten years by focusing on clients seeking to market directly into the entertainment industry or those seeking to use entertainment to mass market their goods and services. Such work has resulted in successful product placement, promotions, sponsorship, special events and entertainment/corporate alliances with a wide variety of top clients such as Guinness, Avon, Johnnie Walker Black, KFC, Levi Strauss & Co., Bloomingdale’s, Diamond Information Center, and most recently Maxim, PlayStation/PS2, American Express and General Motors. "We are in the business of building brands, whether they are major consumer lifestyle companies, television shows or celebrities," says Nyman. "Our expertise in both the corporate and entertainment worlds give us a unique advantage our clients have come to expect." Nyman is a member of Young President's Organization, is a task force member of the Entertainment Industry Foundation, and a member of the Alumni Board of the prestigious preparatory school Harvard-Westlake. He has sat for the past five years on the Board of Directors of the Neil Bogart Memorial Fund for Children’s Cancer, Leukemia and AIDS Research, as well as the ERAS Center in Culver City.