Monday, September 29 Digital Rights Management, Content Piracy and Security Workshops 12:45 PM - 2:00 PM Session B: Music Industry, DRM and Piracy: Digital Downloads, MP3s, CDs and Mobile Devices For the first time in years, perhaps because of the recent success in the digital download area, there is a perception that given good alternatives, the combination of great technology and great music content, the consumer will respond to the innovative retail mechanisms. With the broadband technology quickly positioning consumers of music within reach at all times, from mobile delivery to a wireless home and great sound systems across the board, the market is again primed for another shot at success. Is it like getting to start all over again? What is for sure, is that there is no going back to the "old days" of CDs and crystal box sets. Digital delivery, DRM, broadband and wireless are here and the industry is up for grabs. Bob Ohlweiler, SVP Business Development, MUSICMATCH Kenneth Hertz, Senior Partner, Goldring Hertz Lichtenstein and Haft LLP Ted Cohen, Senior Vice President, D3 - Digital Development & Distribution, EMI Recorded Music Howie Singer, PhD, VP Technology, Warner Music Group Srivats Sampath, former President & CEO, McAfee, CEO, Mercora Christopher Levy, CEO & President, BuyDRM.com Ian Ballon, Partner, Manatt, Phelps & Phillips LLP, Moderator Srivats Sampath, President & CEO, MERCORA: Srivats Sampath is the founder, President and CEO of Mercora, the first trusted person-to-person digital music marketplace. He brings over 15 years of experience of management, executive and technical experience to this exciting new venture, and is already reaching targets and goals well ahead of schedule. Sampath is an experienced leader, having run large corporations, as well as conceiving, funding and building successful start-up companies. He most recently served as Founder, President and CEO of McAfee.com (Nasdaq: MCAF). He built the company into one of the largest and most successful paid subscription-based security services for consumers and small-to-medium sized businesses. Sampath orchestrated a successful IPO in December 1999 as well as the successful merger of McAfee.com with Network Associates (NYSE: NET) in October 2002. Prior to McAfee.com, Sampath was the Vice President of Product Marketing at Netscape Communications, a leading Internet software and services provider, and was Founder, President and CEO of Discussions Corporations, a leading developer of email-based groupware solutions. He also served in executive-level capacities for Central Point Software and the LAN Enhancement Operations and Microcomputer Communications Divisions of Intel Corporation. Sampath has spoken at world-leading industry and financial forums and events, including COMDEX and has regularly appeared as a guest on major television networks such as CNN, CNBC, CNN/FN and Bloomberg. Sampath also holds a number of patents in area of Internet security and the delivery of software-as-a-service. He received his Bachelor of Science in Electronics and Telecommunications Engineering from Madras University in India. KENNETH HERTZ, is a Senior Partner in the Beverly Hills law firm of Goldring Hertz Lichtenstein and Haft LLP. Although Ken (through various partnerships) consults a number of firms engaged in businesses operating in the digital content, technology and entertainment marketing space (including Tiger Electronics, Hasbro Toys, Alliance, Big Champagne, IE Marketing, BMG and The Estate of Elvis Presley, IDJ, SongPro, Paul Frank Industries, and Noizeplay), Ken and his partners specialize in representing talent in the entertainment industries. The firm's clients include such artists as Will Smith, Destiny's Child, Herbie Hancock, Boyz II Men, Christina Aguilera, No Doubt and Alanis Morisette. Prior to joining the firm, Ken was in charge of music -- business and legal affairs -- for The Walt Disney Company. Ken is a frequent speaker on the subjects of music, convergence and technology, and along with his partner, Fred Goldring, recently taught a course on Management Issues in the Music Industry at UCLA's Anderson Graduate School of Management. Ted Cohen, Vice President, Digital Development & Distribution, EMI Recorded Music: As Vice President of Digital Development & Distribution for EMI Recorded Music, Ted Cohen oversees worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program. Howie Singer, PhD, VP Technology, Warner Music Group: As the Vice President of Technology for Warner Music, he leads the recently created Digital Technology Group, which supports technical aspects of WMG's on-line music and new media initiatives. In addition, he oversees systems, networks, and other infrastructure related technology for WMG's global information technology team. Singer joined WMG from Rightscom, Limited, where he served as a senior consultant, providing business strategy and technical expertise to major media companies, technology providers, and other enterprises working with e-commerce and digital rights management. Prior to his work at Rightscom, Limited, from 1999 to 2001, he served as senior vice president, marketing and product strategy at Reciprocal, where he was involved in the implementation of services for secure digital distribution of media. During his tenure at Reciprocal, the company served more than 100 clients and processed millions of transactions for the sale and distribution of protected content. In 1997, he co-founded a2b music and held the position of CTO, where he led the development of a secure digital distribution service for the music industry. Before a2b music, Singer spent 20 years at AT&T, where he held technical and business positions on product development teams responsible for the production of speakerphones, cellular phones, smart cards and videogame peripherals. He is a frequent speaker at music industry and Internet related conferences. Singer holds more than a dozen U.S. patents in video processing, consumer electronics and multimedia. He holds a BS degree in Mathematics and Computer Science from the State University of New York at Stony Brook and a PhD in operations research from Cornell University Bob Ohlweiler, Senior Vice President of Business Development, MUSICMATCH: Bob Ohlweiler joined MUSICMATCH in May 1999. He is responsible for the management of MUSICMATCH's strategic partnerships, music industry licensing as well as OEM and retail distribution channels. Prior to joining MUSICMATCH, Ohlweiler held several positions with Hewlett-Packard. From 1987 to 1999, he worked in both finance and marketing where he was business development manager for HP's North American printer and scanner division. Ohlweiler received his B.S. in business administration from Norwich University and his M.B.A. from Purdue University. An ex-tank officer in the Army Reserve, Ohlweiler now enjoys less extreme activities. He indulges in wine tasting and cooking, and when the mood strikes, he serenades his wife and three young children on his guitar. Christopher Levy, CEO & President, BuyDRM.com: Christopher Levy has several years of experience in the Rights Management Industry and is a noted industry expert on DRM and Rights Management at large. He is currently the CEO and President of BuyDRM.com, a new marketplace connecting buyers and sellers of Rights Management Services. He is the former Founder and President of EmpireDRM (ClearKey Solutions), a start up service provider in San Diego, California and a founder and CTO of DRM Networks a DRM Service Provider in Tempe AZ. After founding ClickHear Productions in 1995 and later leading the sale of the company to CMGi, Levy invented and led to market "streamOS", the industry's first Streaming Media Overlay System delivering Streaming Media across multiple Content Delivery Networks. streamOS was used by MSN to webcast Madonna to 9 Million viewers making it the largest webcast in history. Levy has also worked for a top-shelf list of streaming media clients including Interscope Records, IslandDefJam Records, Anheuser-Busch, NFL Films, Grand Royal Records, The Museum of Television and Radio, Microsoft, Intel and others. Levy is a featured industry writer and speaker and has been featured in print and online with ABCNews.com, StreamingMedia.com, eContent Magazine, Klixxx Magazine, and others and has spoken at NAB, NATPE, Streaming Media East and West, Digital Hollywood, Content World and Internext. IAN C. BALLON is the chairman of the Internet and E-Commerce Practice Group of Manatt, Phelps & Phillips, LLP, and splits his time between the firm’s Palo Alto and Los Angeles offices. Mr. Ballon concentrates on e-commerce, Internet-related and intellectual property litigation, licensing and strategic counseling. He is also the author of the 3-volume legal treatise, E-Commerce and Internet Law: Treatise with Forms, published by Glasser LegalWorks. A frequent writer and speaker on Internet and intellectual property law, Mr. Ballon serves on the editorial boards of The Cyberspace Lawyer, The Journal of Internet Law, Privacy and Information Law Report, E-Commerce Law Report, and Intellectual Property Lawcast and is regularly quoted on these subjects in general-circulation and industry publications. Mr. Ballon co-chairs both the Intellectual Property Working Group of the American Bar Association’s International Cyberspace Jurisdiction Project and the Practicing Law Institute’s annual Internet Law Institute in San Francisco and New York. In early 1999, he was named one of the top 20 California lawyers under age 40 by California Law Business magazine. In 2001, he was named one of the top new media lawyers in the United States by CyberEsq. Magazine and one of the 100 most influential lawyers in California by California Law Business. In 2001, he was also elected a member of the American Law Institute. Mr. Ballon received an LLM in International and Comparative Law (with an emphasis on international protection of intellectual property) from Georgetown University Law Center and received his JD in 1986 from George Washington University, where he was the Articles Editor of The George Washington Journal of International Law and Economics. He received his BA in economics and political science from Tufts University.