Tuesday, September 24 9:00 AM - 10:15 AM Session B: Set-Top Box as Entertainment Super Appliance: PVR, ISP, PPV, MP3 Receiver and More The emergence of fully featured digital television is not a single or simply understood idea like the arrival of color TV, because it represents a number of technologies that will come together in the home - and they will arrive in stages. DTV is not only a TV set with enhanced television picture and audio quality, DTV will arrive in the form of a new set-top box that will, first and most important, have the ability to deliver unlimited digital programming, delivered from servers at the satellite, cable or Internet headend. In addition, DTV will have new interactive capabilities, with the functionality of a computer that will bring, among other things, the Internet and MP3 players into play. And just like that, a PVR Personal Video Recorder may appear as part of the box. Maybe we should rename DTV, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Phil Corman, Director, Partner, Business Development, MSTV David B. Davies, Director, Strategic Marketing for Subscriber Networks, Scientific-Atlanta David Novak, Vice President, Marketing, Pace Micro Technology Americas John LeMoncheck, VP Software & Systems Engineering, TeraLogic Sean Wargo, Senior Industry Analyst, Consumer Electronics Association (CEA) Nikhil Balram, Vice President, Connected Home Products, SONICblue Ken Rutkowski, founder, Ken Radio, Moderator John LeMoncheck, VP Software & Systems Engineering, TeraLogic: John has more than ten years of software and hardware engineering experience in industry, as well as several years of experience researching imaging and pattern recognition at Caltech. Prior to joining TeraLogic, John was Vice President of Engineering and a member of the founding team of Arithmos, Inc. a leading provider of display processors for flat panels that is now part of STMicroelectronics. He is an active member of the Society for Information Display, and helped form that group's Electronic Device subcommittee. More recently, John directed the West Coast design center for The LEGO Company focused on high-tech toys including the successful MINDSTORMS product line. John graduated Magna Cum Laude with his BS in Electrical Engineering from UC San Diego. David Novak, Vice President, Marketing, Pace Micro Technology Americas: David Novak has been with Pace Micro Technology Americas since 1999 and was promoted to vice president of marketing in August 2002. Based in Boca Raton, Fla, he is responsible for leading the company's marketing efforts to maintain and strengthen its leadership position as a recognized leader and provider of digital home gateway (set-top box) technology in North and South America. Prior to this appointment David served as director of marketing where he was responsible for marketing Pace’s hardware/software products and services in the cable, satellite, terrestrial, wireless, and telephony markets throughout the Americas. Prior to joining Pace, David served as senior system account executive at Metrocall Wireless Communications in Hollywood, Florida for two years, where he was responsible for marketing information technology and system product and services. Prior to that he was president of DLN Promotions, Inc., a promotion and marketing firm he founded in 1994, to plan and conduct event marketing and promotion campaigns at Major League Baseball stadiums. David earned a bachelor’s degree in marketing from the University of Maryland. David B. Davies, Director, Strategic Marketing for Subscriber Networks, Scientific-Atlanta: Dave Davies currently serves as Director of Strategic Marketing, Subscriber Networks Sector, for Scientific-Atlanta, a leading provider of the products and services that enable digital, interactive, and personal TV. In his role, Dave is responsible for Scientific-Atlanta’s market strategy and business development for all subscriber-facing products including Explorer“ digital interactive set-tops, home gateways and home entertainment servers, Scientific-Atlanta’s digital network software and interactive TV applications, and WebSTAR‘ high-speed cable modems, home networking and voice over IP solutions. Prior to assuming his current position at Scientific Atlanta, Dave was a Senior Associate with Booz, Allen & Hamilton Inc, a leading global strategy and management consulting firm. Responsible for leading numerous management consulting engagements across Fortune 1000 companies, his clients spanned many industries, including consumer products, business services, industrials, airlines, aerospace, and automotive. His focus at Booz, Allen, & Hamilton centered on both corporate and operations strategy. Prior to Booz, Allen, & Hamilton, Dave worked as a systems engineer for the Jet Propulsion Laboratory and in both new product development and manufacturing positions for Digital Equipment Corporation. Dave has an M.B.A. from Harvard University Graduate School of Business, an M.S./M.E. from Massachusetts Institute of Technology, and a B.S./M.E. from Massachusetts Institute of Technology. He is a member of the Cable & Telecommunications Association for Marketing (CTAM) and the Society of Cable Telecommunications Engineers (SCTE). Sean Wargo, Senior Industry Analyst, Consumer Electronics Association (CEA): Sean Wargo is a Senior Industry Analyst with the Consumer Electronics Association, where he writes and speaks about current trends in consumer electronics based on consumer research and manufacturer shipment data. Wargo possesses over 5 years of experience in CE, covering a variety of electronic entertainment categories, including digital media, video games, PCs, and the Internet. Before joining CEA, he was employed at PC Data/NPD Intelect as Senior Analyst developing in-depth market reports and newsletters based on Internet tracking, survey, and POS retail sales data. Wargo has appeared in a variety of media, including CNET, CNN, and The Wall Street Journal. Wargo graduated from the University of Vermont and is currently an MBA candidate at George Mason University. Nikhil Balram, Vice President, Connected Home Products, SONICblue: Balram brings more than 16 years of experience to SONICblue, with companies including Sage Inc., Kaiser Electronics, and IBM. Prior to joining SONICblue, Balram served as executive vice president and general manager of consumer products at Sage Incorporated, where he established a rapidly growing, high-margin business. Previously, Balram served as vice president of advanced technology at Faroudja Laboratories, Inc., where he transformed the company from a high-end niche systems provider to a mainstream consumer IC vendor.   Balram holds a Bachelor of Science, a Master of Science and a PhD from Carnegie Mellon University.