Tuesday, September 24 9:00 AM - 10:15 AM Session A: Digital Rights Management - Business Models, Secure Streaming, Secure Subscriptions & Download, Secure Pay Per View Technology Solutions Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And the Internet is at the crossroads of content distribution - from business to business transactions, to the unique massive challenge of business to consumer information that the entertainment and media industries produce and distribute every day. In this session, we will try to understand the problems of content management and the needs of the respective sectors of the industry, explore case histories, understanding how some of the larger institutions have faced up to their problems, take a close look at some of the problem solving and management tools at our disposal. Scott Burnett, Business Development, Content Distribution, IBM Corp. Steve Balogh, Copy-Protection Expert, Intel Architecture Labs David Cotter, Director, Media Systems, RealNetworks Michael Miron, co-chairman, Board of Directors & CEO, ContentGuard Kevin Bermeister, President and CEO, Altnet Scott Searle, Chairman and Founder, LockStream Corporation John North, Director, The Skyler Management Group, Moderator Scott Burnett, Marketing Executive, Content Distribution, IBM's Global Media & Entertainment Industry: As marketing executive for content distribution in IBM's Global Media & Entertainment Industry, Scott Burnett is responsible for setting global strategy and establishing media distribution solutions for IBM. Prior to joining IBM, Mr. Burnett served as vice president of marketing for Liquid Audio, guiding Liquid Audio's global marketing strategy and positioning the Liquid Audio brand as a major player in digital music distribution. Prior to Liquid Audio, Burnett served as vice president of corporate brands at Warner Bros. Studios, organizing global branding efforts across company divisions. He also served as vice president of Warner Bros. International Dubbing Production Group. Previously, Burnett served as director of character voices at Disney Studios, managing the group's expansion and international development. Among Burnett's 18 years of marketing and production management experience in the entertainment industry, he has served as senior vice president of Highlight Communications, developing entertainment shopping kiosks and has also filled marketing roles at Allied Digital, VCA Teletronics and 3M Company. Burnett received his MBA from the University of San Francisco in 1985 and his Bachelor of Arts degree from St. Thomas University in Minnesota in 1981. Burnett has also taught marketing at the University of San Francisco. Michael Miron is co-chairman of the Board of Directors and chief executive officer (CEO) of ContentGuard, Inc. Miron is responsible for the overall business strategy and execution of ContentGuard’s mission to accelerate Internet content delivery across all content and media types, on a worldwide basis. Miron was previously president of the Internet Business Group at Xerox Corporation, where he was responsible for the development of new Internet-related transaction and service businesses. Miron also held the position of senior vice president of Corporate Business Strategy and Development at Xerox, where he was responsible for long-term corporate strategy, corporate initiatives, mergers and acquisitions, strategic alliances and Internet strategy and infrastructure. He also was an officer of the corporation. Miron joined Xerox in 1998 from AirTouch Communications in San Francisco, where he was vice president of Corporate Strategy and Development. Prior to this, he worked in strategy and analysis at Salomon Brothers Inc. in New York from 1990-96. He also worked at McKinsey & Company in New York from 1986-90, and at International Business Machines in Rye Brook, N.Y., from 1981-86. Miron received a Bachelor’s degree from Cornell College of Engineering in 1977 and a Master’s degree in Management from Northwestern University in 1981. Kevin Bermeister, President and CEO, Altnet: Kevin Bermeister has more than 20 years experience managing computer, multimedia and entertainment businesses. He founded Altnet in February 2002 to leverage next-generation peer-to-peer technologies and create a secure content delivery network that enables content companies to lower their distribution costs and take back control of the online distribution of their content. With business partner Mark Dyne, Bermeister founded Brilliant Digital Entertainment in 1996 to provide 3D rich media authoring tools and animated content to the online advertising, music and entertainment industries. Early in his career, Bermeister established Ozisoft in Sydney, Australia, one of the first interactive multimedia companies. He continues to own stakes in a number of international companies. Scott Searle, Chairman & Founder, LockStream Corporation: Scott Searle is the Chairman and Founder of LockStream Corporation, a digital rights management software firm. Scott Searle previously headed a software development and publishing company, which developed and published On Cue II and a number of other software utilities for Macintosh. The company achieved worldwide distribution through Ingram and other major distributors before negotiating an exclusive, worldwide license with Viacom New Media. Available in 19 countries, On Cue II was voted a top ten application for three years in a row. Mr. Searle also has been involved as a developer and architect with some of the world's top software products, including Microsoft Office, Microsoft Outlook Express, Apple MacOS 7 and others. John North, Director, The Skyler Management Group: John North, Director, The Skyler Management Group. John North is a veteran content producer and system architect with extensive experience in delivering complex media products and services. Current work includes business development for Microtransaction and Integrated Asset Management applications for interactive television and other on-line markets. John brings more than thirty years of credits from live stage and studio performance, network broadcasting, print and electronic publishing, and all manner of interactivity-- from broadband to narrow, from desktops to global processing and distribution centers. An accomplished team builder, he recently led an international team in prototyping a true end-to-end, culturally-discreet, business, production and network system for a 15-country, 10-million subscriber European cable television network. Career distinctions include over one thousand production design and technical direction credits, many early webcasts, a product management position for an enterprise-class media asset management application, a business and technology columnist for the teleproduction trades, the mid-80’s specification of a closed-loop cable-to-retail ITV system, two patents for infrastructure and desktop-level advanced media systems, and the 1993-4 delivery of a 20-year broadband utilization plan to the Managing Directors of Fujitsu, NTT, and NTT Data in Tokyo that defined the limits of industry growth on the availability of extensible middleware, bandwidth on-demand Quality of Service allocation, and the deployment of real-time watermark encoders and auditable microtransaction gateways.