12:45 PM - 2:00 PM
Session A:
Hollywood vs. Silicon Valley - Will the Federal Government Decide?
Hollywood has long complained that Silicon Valley has turned a deaf ear to the need for copyright protection standards in Internet-enabled PCs, and has accused the technology industry of undermining its advocacy efforts, alleging that computer companies regard piracy to be a "killer app" for their products. Determined to be heard, Hollywood has enlisted an audience in Washington for mandatory protection standards, has issued a number of governance proceedings, and has drawn fire from several consumer groups in the process. Are the technologies, and the objections, realistic? What specific kinds of services will it take to satisfy Hollywood, Silicon Valley, and consumers, and how close is technology to being able to provide them? What interim steps can be taken to accelerate the development of legitimate digital distribution businesses, both on and off the Internet? And who will ultimately decide if the stalemate continues?
Michael Petricone, Vice President, Technology Policy, Consumer Electronics Association (CEA)
Donald M. Whiteside, Vice President, Legal and Government Affairs, Director, Broadband and Content Program Office, INTEL CORPORATION
Russ Frackman, Partner, Mitchell Silberburg & Knupp
Christopher J. Cookson, Executive Vice President, Chief Technology Officer, Warner Bros.
Andrew Frank, Technology Officer, Viant Media & Entertainment Practice, Moderator
Donald M. Whiteside, Vice President, Legal and Government Affairs, Dire
ctor, Broadband and Content Program Office, INTEL CORPORATION: Donald M. Whiteside is Vice President, Legal and Government Affairs, and Director, Broadband and Content Program Office. Whiteside is responsible for coordinating Intel's efforts in acceleration of broadband and rich content deployment. In this role, Whiteside is responsible for the facilitation of strategic synergy across Intel's technology and business groups involved in broadband technology & content, and external companies, marketplace and government/regulatory agencies to drive broadband deployment & usage worldwide. Prior to Whiteside's appointment as Director of the Broadband & Content Program Office, he was the General Manager of the Intel Connected Products Division. Whiteside joined Intel in 1981, and is based in Chandler, Arizona. Whiteside received a bachelor's degree in Mathematics & Computer Science from Tulane University in 1981.Michael Petricone, Vice President, Technology Policy, Consumer Ele
ctronics Association (CEA): Michael Petricone is the vice president of technology policy for the Consumer Electronics Association (CEA). Formerly CEA’s staff director of government and legal affairs, Mr. Petricone handles technology policy and regulatory issues for the association, particularly work involving Congress and Federal Communications Commission (FCC). Mr. Petricone is a frequent speaker on issues concerning Congress, digital television and consumer electronics. Mr. Petricone received his law degree from Georgetown University Law Center and his undergraduate degree from Tufts University. He resides in Washington D.C. with his wife, Laura. Christopher J. Cookson is Executive Vice President, Chief Technology O
fficer for Warner Bros. He oversees the operation of the Technical Operations Division, which includes Worldwide Television Distribution Services, Film Distribution and Mastering Operations, Preservations/Archiving, Digital Compression Operations, The WB Television Network Broadcast Operations and Warner Bros. New Technology. The division is responsible for all video duplication distribution, video mastering, preservation/archiving and restoration of film and tape for the Company’s motion picture and television divisions. He reports to Kevin Tsujihara, Executive Vice President, Corporate Business Development and Strategy. Mr. Cookson assumed the title of Chief Technology Officer in July, 1999, having served as Executive Vice President of Technical Operations since 1997. He is currently engaged in defining the business, technical and legal standards for the secure digital distribution of intellectual property and related copyright issues. He led the transition from traditional videotape to modern architectures based on the manipulation and distribution of digital files representing motion picture and television content. Further, he was instrumental in the development and launch of DVD (Digital Versatile Disc) and The WB100+ Network, a new technology architecture for delivery of The WB Television Network. Mr. Cookson joined Warner Bros. in 1992 from CBS in New York where he was Vice President and General Manager, Operations and Engineering for the CBS Television Network. Prior to that, he spent ten years at Capital Cities/ABC in a variety of capacities, including a 1984 stint as Director of ABC TV’s Olympics Broadcast Centers for which he won an Emmy. Mr. Cookson is a fellow of The Society of Motion Picture and Television Engineers, a member of The Academy of Television Arts and Sciences (and served as ATAS Chairman of the Engineering Awards Committee from 1995-1997) and a member of the Academy of Motion Picture Arts and Sciences. He holds more than 30 U.S. patents and has been awarded two Emmys. Mr. Cookson holds a BSE degree and an MBA from Arizona State University.Andrew C. Frank, Technology Officer, Media and Entertainment Practice, Viant Corporation: Andrew Frank brings more than 20 years of professional experience in digital architecture and software design, entrepreneurship, and relationship and program management to his role as Technology Officer for Viant’s Media and Entertainment Practice. He is responsible for leading, developing and communicating knowledge and industry expertise, working with Viant leadership to set strategic direction and development themes for the practice, and driving the evolution of technology, strategy, and practice at Viant. Mr. Frank acts as a lead architect and advisor to teams, clients and the industry at large on matters relating to technology-driven opportunity and disruption for media companies. His research on issues related to digital piracy has been widely quoted in the press and by industry leadership in Senate testimony; he is the author of THE COPYRIGHT CRUSADE, published in June 2001 and, in May 2002, THE COPYRIGHT CRUSADE II, which updates his original work in the context of the recent illicit appearances of "Star Trek II" and "Spider-man" on the Internet. Frank has been a recent guest on "CNN Newsnight with Aaron Brown," "CBS MarketWatch" with Frank Barnako, CNBC "The Squawk Box" with Jerry Cobb, and CNET News Radio.
Russ Frackman, Partner, Mitchell Silberburg & Knupp: Mr. Frackman is le
ad trial counsel to the record company plaintiffs in their landmark copyright infringement lawsuits against Napster, Aimster, and MusicCity. A litigator at Mitchell Silberberg & Knupp LLP since 1970, Mr. Frackman has combated content piracy for the record industry since 8-track tapes were hip. Mr. Frackman's career experiences range from swap meet raids to recover pirated goods to establishing much the important case law used in today's Internet battles. An expert in the areas of copyright law, content piracy, trademark law, and unfair competition, Mr. Frackman represents motion picture, record, and music publishing businesses, as well as individual actors, producers, agents, and writers.