2:15 PM - 3:30 PM
Session A:
Networks vs. Cable/Satellite vs. Internet vs. Games vs. Mobile - Irreversible Fragmentation or Massive Market Expansion
Contrary to popular believe, the competition for consumer attention is more likely to be a collaboration and extension of partnerships then it will be a war of industries. Consumers may at first be confused by all the entertainment offerings, but in the end, consumer loyalty will be more analogous to making the difficult choice from among favorite deserts then choices of lifestyle. Each of the entertainment industries is expanding. The video game industry is about to explode - again. DTV via cable and satellite, broadband via PC or set-top box is gaining important market share, handhelds are everywhere, the box office continues to roll and even the TV networks, while under severe pressure, are still the only way to reach a massive audience 24/7. The concept of fragmentation in an expanding universe of entertainment services is called excellent positioning for the future.
Tracy Dolgin, President, Fox Sports Net
Dan Scheinman, Senior Vice President of Corporate Development, Cisco
Ken Solomon, President, FINE LIVING, former president, Universal Studios Television
Christopher Gebhardt, Sr. Partner, Executive Director for Emerging Technology and Innovation, Ogilvy Worldwide
Patrick Kennedy, Executive Vice President, Sony Pictures Digital Entertainments
Mark Vega, Partner, Greenberg Traurig, LLP, Moderator
Tracy Dolgin was named President of Fox Sports Net in May 2000. Fox Sports Net, a partnership between FOX Sports and Rainbow Media, is the 24-hour national cable sports network of 21 regional sports channels across the country. As President, Dolgin oversees all operating areas of Fox Sports Net including marketing, advertising, on-air promotion, programming, production, operations and advertising sales. Under Dolgin’s guidance, Fox Sports Net has expanded its distribution to more than 73 million U.S. television homes in less than three years, dramatically increased network advertising sales, and improved its programming to include a revamped national sports news program and the production of regional news shows. In addition to Dolgin’s Fox Sports Net responsibilities, he continues to oversee several strategic relationships that overlap with FOX Sports including marketing, on-air graphics, media relations and new media. He reports to David Hill, Chairman & CEO, FOX Sports Television Group and Jeff Shell, President and Chief Executive Officer, Fox Cable Networks. Prior to joining Fox Sports Net as Chief Operating Officer in 1997, Mr. Dolgin led FOX Sports’ integrated marketing effort since its 1994 inception. He developed the Emmy Award-winning "NFL on FOX...Same Game, New Attitude" marketing campaign; the "NHL on FOX...Right On The Edge" effort; and orchestrated the most comprehensive marketing campaign in the history of Major League Baseball. Each initiative was the most aggressive effort ever put forth by a network to promote a league broadcast partner, and combined to feature over 100 of today’s greatest NFL, NHL and Major League Baseball stars. Dolgin came to FOX Sports from his position as Executive Vice President of Marketing, FOX Broadcasting Company, which he had held since December 1992. In that position he managed all FOX marketing activities, including promotion, advertising and publicity. Before joining FOX, Dolgin was Senior Vice President of Marketing at HBO Video in New York. Dolgin joined HBO Video as Marketing Manager in 1986, when it was known as Thorn EMI-HBO Video, and remained with the firm, as it became HBO-Cannon Video and then HBO Video in 1988. He left HBO Video in April 1992, and was involved in the development of The Advantage, a syndicated advertising firm. Dolgin received a bachelor’s degree in industrial-labor relations from Cornell University, and a master’s degree in business administration from Stanford University. He and his wife Judy reside in Brentwood, Calif., with their two daughters and son.
Patrick Kennedy is executive vice president of Sony Pictures Digital Ent
ertainment (SPDE), an operating unit of Sony Pictures Entertainment (SPE) committed to the application of creativity and technology to develop and deliver the next generation of entertainment. As executive vice president, Kennedy oversees the day-to-day strategic operations of SPDE’s Digital Networks Division, an alignment of SoapCity, Screenblast and the company’s wireless and platform service units. Kennedy provides key leadership in uniting SPDE’s digital production expertise and innovative content with emerging technologies to create broader distribution opportunities. He also serves as the lead on cross-division strategic alliances for the company and is a member of Sony’s Global Leadership Forum, a core group of senior executives dedicated to leading Sony into the future. Kennedy joined SPDE as senior vice president in 2000. Prior to SPDE, he worked in Sony Pictures Entertainment’s corporate development group, starting as a manager in 1996. He then moved to Tokyo to represent SPE on negotiations and preparations for the launch of the satellite television service, JskyB. He remained in Japan to establish Sony Pictures Television Japan which launched two satellite channels for SPE: AXN (Japan) and Animax. In 1998, Kennedy returned from Tokyo to SPE as vice president, corporate development. There he was instrumental in the company’s reorganization of its digital media assets into the newly formed SPDE unit. A Minneapolis native, Kennedy holds a bachelor’s degree in electrical engineering from Milwaukee School of Engineering and has a master’s degree in electrical engineering from Stanford University. He has completed all but his dissertation for a Ph.D. in electrical engineering, also from Stanford.Daniel Scheinman is the Senior Vice President of Corporate Develop
ment at Cisco Systems, Inc. In this capacity, Scheinman is responsible for Business Development, Strategic Alliances, Strategic Technology Policy, Government Affairs, Legal, and Corporate Public Relations. Having previously served as the Senior Vice President of Corporate Affairs overseeing Government Affairs, Legal and Corporate Relations, Scheinman has been a member of Cisco’s senior staff for a number of years. As head of Corporate Development, Scheinman has expanded his role to include responsibility for mergers and acquisitions, major partnerships and alliances, and advanced Internet projects. Scheinman, who joined Cisco in 1992, has a unique understanding of the industry from both a business and technology perspective. Over the past nine years with the company, Scheinman has worked with organizations around the world to help redefine the way the public and private sectors work together. He has also helped facilitate a two-way dialogue with government leaders about the Internet economy and the importance of harnessing the power of the Internet for positive change and improving people’s lives. In addition to his responsibilities at Cisco, Scheinman is a founding member of TechNet, which was formed in 1997 to provide an interface between the political community and high-tech firms of the Silicon Valley. The National Law Journal has named him one of the 100 most influential lawyers in the U.S., and he is on the board of visitors at Duke University Law School. Scheinman holds a law degree from Duke and a political science degree from Brandeis University. Ken Solomon, President, FINE LIVING, former president, Universal Studios Television: Ken Solomon, president of FINE LIVING, the newest multi-platform brand from Scripps Networks, is responsible for spearheading and overseeing all aspects of the network's growth. A 24-hour network dedicated to helping people pursue their passions, it is appropriate that Solomon's own passion is the formation and growth of FINE LIVING. Under his leadership FINE LIVING has quickly developed from conception to premier, launching in just over a year with 100 percent original programming. A former major studio and new media veteran, Solomon is drawing upon his comprehensive experience in content development and production, program distribution and new media in order to build FINE LIVING into a multi-platform brand that acts as a resource for viewers and demonstrates inherent value for advertisers and program distributors. His vision and energy have shaped the network, building it into a distinctive lifestyle brand with a personal point of view. Covering five lifestyle areas - Adventure, Personal Space, Transport, Favorite Things, and Everyday, FINE LIVING is an authoritative and entertaining resource that inspires and empowers people to make the most out of life. Solomon's industry experience is extensive. As president of Universal Studios Television, now Studios USA Television, he oversaw asset development and distribution activities on a worldwide basis for primetime network, cable, syndication, and made-for-television movies. His administration pioneered the first ever network licensing of an original series simultaneously across multiple platforms with "Law & Order: Special Victims Unit" to NBC and USA Network. Additionally, "Law & Order" won the primetime Emmy for best drama during his tenure. As co-head of DreamWorks Television, Solomon helped lay the groundwork for what would be the landmark DreamWorks SKG Studio, working to create and build its extensive television operations in domestic and international markets. This included worldwide first run program development and production, domestic sales and marketing. Before joining DreamWorks, Solomon held two high-ranking positions at News Corp., including executive vice president of network distribution at Fox Broadcasting, where he was charged with leading the campaign to level the playing field among all broadcast networks, including among other major accomplishments, the "broadcast affiliate" wars. To this end, the network acquired the NFL and NHL sports franchise rights, securing Fox's ascension from the ranks of fledgling program service to top-rated broadcast network. His campaigns resulted in more than two dozen NBC, ABC and CBS affiliates moving to Fox. After News Corp's historic acquisition of New World Television, which was comprised of mostly CBS affiliates, Solomon oversaw the group's transition to Fox affiliation. Additionally, he was integrally involved in the launch and early development of the FX cable network, News Corp's first foray into basic cable. His career at News Corp. began as executive vice president and general sales manager for Twentieth Century Fox Domestic Television, managing the company's first run and off-net marketing and distribution strategies. Solomon's experience also includes the positions of vice president-eastern regional manager at Disney's Buena Vista Domestic Television and eastern division manager for Paramount Domestic Television. He most recently served as founding president of iBlast, where he was responsible for building the nation's largest and farthest-reaching digital content broadcast distribution network, with 246 stations covering 93 percent of U.S. television households. Solomon was involved with the National Association of Television Programming Executives (NATPE) for five years, serving on the board and the executive committee. He was named Humanitarian of the Year in 1998 by H.E.L.P. Group, one of the largest and most influential children's charities in the Western United States.
Christopher Gebhardt, Sr. Partner, Executive Director for Emerging Technology and Innovation, Ogilvy Worldwide: Christopher has over 10 years of both
client and agency experience in building and managing brands, understanding consumer behavior and leading integrated teams, as well as developing business, marketing and interactive strategies. As head of OgilvyOne’s Digital Brands Group, Christopher led the digital branding and CRM efforts on Motorola, Unilever, Coca-cola, Sears, Kodak, PeoplePC, NY Times, and others. Recently he was named to the new post of Executive Director of Emerging Technology and Innovation for North America, and is now responsible for identifying new technologies, trends, and innovative ways to bring Ogilvy’s client brands to market. He leads the agency’s efforts to adopt iTV, VOD, PVRs, gaming, broadband, as well as leads efforts to create contextual relevant content for showcasing brands and building customer relationships. Prior to joining Ogilvy, Christopher was the director of branding strategy for Organic, a major interactive agency, and was also a marketing manager at Pepsi- Cola, where he developed several new products, led the re-launch of Pepsi’s third-largest soft drink, developed interactive strategies and managed the in-house execution of brand Web sites. Christopher has been involved with several start-ups and was also a consultant at PriceWaterhouse Coopers. He has an M.B.A. from the Kellogg Graduate School of Management.Mark Vega is an Of Counsel in the Los Angeles office of Greenberg Traurig, LLP, a full-ser
vice international law firm. He focuses his practice on entertainment, information technology and new media matters. Vega provides services to traditional film distributors and producers, as well as new media entrepreneurs who have emerged from the filmed entertainment arena. He also represents a wide variety of emerging and established technology companies. Vega’s experience includes: transactional entertainment-related matters in the film and television industries; entertainment-oriented new media issues, including negotiation of all varieties of content arrangements, licensing agreements and strategic counseling; representation of film distributors, producers and other entities involved in the creation, exhibition and other exploitation of entertainment content; customer and vendor oriented website creation, development, maintenance and service agreements; creation of Application Service Provider license structures for mid-level companies; negotiation and drafting of outsourcing contracts for emerging and established technology companies; negotiation and drafting of B2B exchange vendor agreements; and counseling regarding overall new media strategies. Vega earned his law degree, and his undergraduate degree, magna cum laude, from the University of Arizona.