Wednesday, September 21
9:30 AM - 10:45 AM
Track II:
Video and and Rich Media Digitization - Encoding, Video Storage, Disaster Recovery and Media Asset Management
In this session we bring together leading content owners and aggregators, along with media asset management providers who provide tools and advice to enable new business models. Studios, broadcasters, and cable companies are rolling out services to an increasing number and complexity of distribution channels, formats and devices. Media storage is one of the most overlooked issues in the mission-critical world of near-realtime delivery. Determining the master format for archiving, encoding formats for distribution, and transcoding formats for transformation is different in every case. At the same time the industry is going tapeless, HD has come and changed everything. Addressing which files live online, nearline, offline and putting in place a disaster recovery strategy for a hybrid tape and disk world significantly impacts daily workflow and ultimately the bottom line. Millions of dollars are literally at stake.
Tom Inglefield, Manager of Media and Entertainment Solutions, StorageTek
Erik Davis, VP Marketing, ExtendMedia
Mike Davis, Director, NAS Strategy & Planning, Sun Microsystems
Mitchell J. Weinraub, Senior Director, New Media Initiatives and Implementation, Comcast
David Baron, Vice President of Digital Media, Twentieth Century Fox
Roy Stewart, VP Business Development, Digital Media Services., Ascent Media
Katherine L Parker, Global Business Development Manager, Media & Entertainment Industry Sales, Sun Microsystems, Inc., Moderator

Tom Inglefield, Broadcast and Entertainment Solution Manager, StorageTek: Tom Inglefield is focused on storage solutions and architectures for the broadcast, entertainment and post-production market. He began his StorageTek career in 1982 and has developed several industry-leading solution offerings working with storage providers and application partners. Inglefield also served as the director of product development for a streaming media startup. Prior to that he was chief architect responsible for developing storage software, hardware and service products for the very large database/data warehouse market. Inglefield has extensive experience in marketing, storage technologies, business development, product development and database technologies.






Mike Davis,
Director of NAS Strategy & Planning, Sun Microsystems: Mike is part of Sun's Network Storage business unit and is responsible for defining, developing, and launching storage products that will address existing and emerging Media management problems. These issues are increasingly shared across a variety of industry boundaries including government, healthcare, advertising, enterprise and security, in addition to traditional media businesses. Currently he is focused on large-scale digitization and archival needs, and the ability to serve those needs with next generation scalable architectures including CAS, RAIN, HSM, and object storage. Mike has managed new product strategy and technical marketing efforts in a variety of companies and industries over the past 18 years, including his own VentureDev Consulting business. He holds a Bachelor of Science degree from Cal Poly, a Masters in Business Administration from Harvard University Graduate School of Business, and is a SMPTE member.

Erik Davis is Vice President of Marketing for ExtendMedia, responsible for ensuring the company’s products and services are aligned with customer needs, and for developing key industry partnerships and channels to drive them into market. This role builds on his previous five years at the company, focused on revenue relationships with such key clients as Cablevision, VOOM, Tribune and WWE. Prior to joining ExtendMedia, Erik was responsible for product management of the Rogers High Speed Internet service, where he launched several successful product enhancements while managing the relationship with partners such as @Home and Excite. Erik holds an MBA in Business Strategy from the University of Toronto.





David Baron, Vice President of Digital Media, Twentieth Century Fox: David Baron is Vice President of Digital Media at Twentieth Century Fox where he is developing new content distribution strategies for the Studio. Prior to Fox, David was at Paramount Digital Entertainment, most recently as Vice President of Programming and Production, overseeing content development for online and wireless businesses at the studio. Before that, he was Microsoft's first Entertainment Industry Liaison, where he introduced numerous new technologies to artists, studio and record label executives. He was also a Producer with the MSN group, where he created (with Broadway Video) the first live, streaming late-night comedy show on the internet. David's experience in digital media began at Seybold Seminars, where he created and ran Digital World, the first conference and trade show exploring the future of entertainment and technology, and was an editor of the Digital Media newsletter. Since 1992, David has also taught a graduate course in the Business and Film schools of USC on The Business of New Technologies in the Entertainment Industry. Prior to his entrance into the interactive media arena, David was involved extensively in theater in New York, including productions on Broadway, Off- and Off-Off-Broadway. He is a graduate of Yale University, where he studied Theater and Political Science, and studied Theater Management and Production at the Yale School of Drama.

Mitchell J. Weinraub, Senior Director, New Media Initiatives and Implementation, Comcast: Mitchell J. Weinraub is Senior Director of New Media Initiatives for the Comcast Media Center. In this role, he is responsible for all of the Comcast Media Center's production and new media services including the national VOD platform, studios, post-production, live events, web streaming, store and forward delivery and video over IP at the Denver-area facility. Weinraub has 15 years of experience designing facilities, systems and processes for the purpose of managing technology. Before his current assignment, he held roles at PRIMESTAR, DIRECTV, National College Television and the U.S. Environmental Protection Agency. He has a B.A. in broadcast journalism from The American University, and an M.A. in broadcasting, telecommunications, and mass media from Temple University. Weinraub is co-author of Universal Access to On-line Services: An Examination of the Issue, published as Chapter 6 in The Digital Divide: Facing a Crisis or Creating a Myth by MIT Press, August 2001.

Katherine L. Parker, Global Business Development Manager, Media & Entertainment Industry Sales, Sun Microsystems Inc.: Katherine is responsible for solutions initiatives in digital asset management and digital distribution across broadcast, film,cable, online media and publishing sectors at Sun. In her current role she manages worldwide go-to-market activities with leading vendors and customers. Earlier at Sun, she developed strategy and roadmaps for Sun in media, entertainment and publishing markets. Additionally, Katherine was a member of Sun's web services software organization, specializing in Digital Identity solutions. Ms. Parker is a recognized market expert in driving B2B adoption of digital asset management and distribution technologies and a frequent presenter at NAB, Digital Hollywood/ CES, and Jupiter DRM Conference. She also serves as VP, Chapter Development for the Global Society for Asset Management (G-SAM), and is author of the G-SAM DAM Report.