Wednesday, September 21 9:30 AM - 10:45 AM Track III: Protecting Your Intellectual Property - The Policies and Technologies for Managing Risk Mark Ishikawa, Chief Executive Officer, BayTSP, Inc. Russ Frackman, Partner, Mitchell, Silberberg & Knupp Eric G. Mark, Associate Partner, Media & Entertainment Strategy, IBM Business Consulting Services Russell P. Reeder, Chairman and CEO, RightsLine, Inc. Fred Davis, Founder, Davis, Shapiro, Lewit, Montone & Hayes Prakash Panjwani, Vice President and General Manager of the Rights Management Division, SafeNet Mike McGuire, Research Director, GartnerG2, Moderator Mark Ishikawa, Chief Executive Officer, BayTSP, Inc.: Mr. Ishikawa is an expert in the fields of Internet content distribution, spidering, peer-to-peer (P2P) applications, digital rights management and database design, and has served in a variety of executive level positions in numerous Silicon Valley technology companies. Over the course of his nearly two decades in the computer services industry, Mr. Ishikawa has engineered and managed large-scale databases, wide-area networks, and encryption systems for organizations ranging from the U.S. Department of Defense to Hewlett Packard. Prior to founding BayTSP in 1999, he served as Chief Operating Officer of Infonent.com. He has served as an expert witness for the Justice Department on peer-to-peer technologies and has spoken on file sharing, digital intellectual property protection and online privacy and anonymity at universities and conferences around the country. Eric G. Mark, Associate Partner, Media & Entertainment Strategy, IBM Business Consulting Services: Mr. Mark is a senior member of IBM's Media & Entertainment Strategy consulting practice. He has over a dozen years experience working with the executives of studios, music companies, networks, cable operators, and other entertainment-related businesses to address, resolve, and act upon the strategic issues key to their future success. A graduate of The Wharton School and The Lauder Institute, Mr. Mark has particular expertise in advising clients around new businesses, new products and new services, scenario envisioning, industry and competitive analysis, and mergers and acquisitions. In addition, Mr. Mark has been a frequent and significant contributor to much of IBM's Media & Entertainment and Business Strategy intellectual capital, including white papers such as the "Future Series." Russ Frackman, Partner, Mitchell Silberburg & Knupp: A litigator at Los Angeles-based Mitchell Silberberg & Knupp LLP since 1970, Mr. Frackman has combated content piracy on behalf of the entertainment industry for over thirty years. Mr. Frackman's career experiences range from swap meet raids to recover pirated goods to establishing critical case law, including such landmark decisions as Fonovisa, Inc. v. Cherry Auction, Inc., (9th Cir. 1996), A&M Records, Inc. v. Napster, (9th Cir. 2001), 321 Studios v. MGM, et al. (N.D. Cal. 2004), and Rossi v. Motion Picture Association of America Inc., (9th Cir. 2004). Practicing in the areas of copyright law, content piracy, trademark law, and unfair competition, Mr. Frackman represents motion picture studios, record and music publishing businesses, as well as individual artists, actors, producers and writers. Mr. Frackman earned a B.A. from Northwestern University in 1967 and a J.D. from Columbia University School of Law, cum laude, in 1970. Mike McGuire is a research director for GartnerG2's Media vertical practice. He is responsible for the Media team's coverage of the online music segment, and of the legal and regulatory issues facing media companies. Topics included in his research agenda include consumer adoption of online music services, the effects of P2P technologies on the media-industry and emerging business models. Mr. McGuire and Allen Weiner are responsible for Gartner's "Media Titans" research thread. He is also Gartner's research liaison with the Berkman Center for Internet and Society at Harvard Law School. Before re-joining Gartner in 2000, Mr. McGuire worked with mobile computing start-ups in the Bay Area and Southern California. He was at Dataquest from 1994 through 1997 as senior and principal analyst for the mobile computing program. B.A., Journalism, San Jose State University Fred Davis, Founder, Davis, Shapiro, Lewit, Montone & Hayes: As founder of the leading music law firm of Davis, Shapiro, Lewit, Montone & Hayes, Fred Davis represents some of today’s most successful and recognizable stars in the areas of rock, hip-hop and pop for the firm, which boasts offices in New York, Beverly Hills and San Francisco. A graduate of Tufts University with a degree from the Fordham School of Law, Davis is also one of the leading experts in the burgeoning area of digital music, rights and distribution. His current clients include SNOCAP, the digital rights management firm started by Napster founder Shawn Fanning, as well as Macrovision, Real Networks, Loudeye and Blingtones. Davis has been on the front lines of the Recording Industry’s tumultuous attempt to harness the power of the Internet by monetizing the explosion of interest in digital music downloads and subscription. As legal representative for many of the leading recording artists in the music industry, Davis is eager to balance the demands of monetizing the exploitation of his clients’ intellectual property and helping digital media companies provide the answers for the thorny issues of piracy, copyright infringement and distribution. Davis provides an insider’s overview of the major issues in the growth and development of digital music. His focus is on both the industry’s "offensive" and "defensive" strategies, i.e. how to best protect copyrighted content while creating an infrastructure that will allow the "exploitation of digital property through the building and creation of new distribution systems." As the legal representative for SNOCAP, he has first-hand knowledge of Shawn Fanning’s attempt to create a legitimate peer-to-peer network that delivers on the promise of his original, groundbreaking venture, Napster. "SNOCAP believes in the power and potential of peer-to-peer networks, but combined with respect for the copyright and the copyright holder," explains Davis. "Shawn is focusing on the P2P networks themselves, identifying the music that is being traded and giving the artist the mechanism to be compensated for that activity." "I am bullish on both the ‘offensive’ and ‘defensive’ strategies to solve our problems," he says. "Demand for music is higher than ever," he says. "We have to be aggressive, patient and visionary to figure out how to make the digital model work. The music business is doing well; it is the traditional CD based record companies that are having a rough time." Formerly an Executive Vice President at EMI Records before he founded his current firm, as Davis & Shapiro in 1997, Fred Davis has received the ACLU’s Bill of Rights Award and the UJA’s Music Visionary of the Year Award, and was a member of the Board of Directors for the 9/11 Fund. He lives in New York City and has two children, 12 and 8. Russell P. Reeder is the Founder, Chairman and CEO of RightsLine, Inc., the patent holder of IP Database Navigation. RightsLine’s business applications software enabling companies to increase revenue and lower operating cost from licensing content, trademarks, and copyrights. In a time when shareholders are pushing management to do more with less, RightsLine provides the first software solution focused on increasing revenue from content and all types of Intellectual Property while driving down overhead costs. From automating licensing and sales divisions to improving financial accountability, RightsLine provides a proven set of rights management, licensing and royalty products, allowing customers to increase revenue, satisfy compliance requirements and improve efficiencies. Prakash Panjwani, Vice President and General Manager, Rights Management Business Unit, SafeNet: Prakash Panjwani currently serves as Vice President and General Manager of the Rights Management Business Unit for SafeNet. In this role, he is leading sales, marketing, and engineering for software protection, license management and digital rights management portfolio of products. Mr. Panjwani joined SafeNet as Vice President in World Wide Embedded Sales in September of 2002, responsible for SafeNet’s sales to leading OEM companies around the globe. Mr. Panjwani is a highly experienced sales and marketing executive with a strong track-record in the security market. His experience and position in selling to OEM channels has allowed SafeNet to accelerate its standing in the growing embedded security market. Mr. Panjwani brings over 15 years of experience in software, security and telecom industries. Prior to joining SafeNet, Mr. Panjwani spent over four years at Certicom Corporation in various management positions, including Senior Vice President of Worldwide Sales and Business Development. Previously, he also served at Motorola Inc. and Telcordia (formerly Bellcore). With an in-depth knowledge of the information security industry, including software and hardware solutions, security protocols, VPNs, cryptography and PKI , he often speaks at conferences and seminars focused in wireless and information security. Mr. Panjwani holds a Masters degree from Carnegie Mellon University in Information Networking and a Bachelor’s degree in Electrical Engineering from Columbia University.