11:05 AM - 12:20 PM
Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation.
Suzie Reider, Vice President, Sales and Marketing, CNET Networks' Games and Entertainment
Bradley Horowitz, Director of Media and Desktop Search, Yahoo!
Greg Demetriades, CEO, Continental Vista Broadcasting Group
Jeremy Allaire, founder, Brightcove
Paul Santello, SVP, Managing Director, Los Angeles, Carat Fusion
Jeff Brooks, Managing Director, Atmosphere BBDO
Scott Ehrlich, CEO, Red Tie, Inc., Moderator
Bradley Horowitz, Director of Media and Desktop Search, Yahoo!
: Bradley Horowitz, director of media and desktop search, is responsible for leading Yahoo!’s efforts on desktop, image and video search. Bradley’s expertise helps drive initiatives that enable the company to provide comprehensive multimedia offerings to customers. Prior to joining Yahoo!, Bradley served as both the chief technical officer and the vice president of engineering for Autonomy, where he was responsible for the technical delivery of five major product lines. Prior to Autonomy, he founded Virage, the company widely recognized as the market creator and leader for advanced media indexing and analysis. Bradley helped grow the company from "a garage startup" through its NASDAQ IPO. Bradley was a PhD candidate at the MIT Media Lab. While at the Media Lab, he worked on a number of topics related to computer vision, graphics and image processing, which resulted in a patented new technique for the recovery of structure, motion and camera parameters from video sequences. Bradley holds an MS in Media Science from MIT and a BS in Computer Science from the University of Michigan.Suzie Reider, Vice President, Sales and Marketing, CNET Networks Inc—Games and Entertainment, GameSpot: As vice president of sales and marketing for GameSpot and MP3.com, Suzie Reider oversees all aspects of sales development and strategy. Under her leadership, the GameSpot and MP3.com sales and marketing teams have created some of the most innovative online advertising campaigns in the industry. In August 2004, Reider received the CNET Networks Excellence Awards, which acknowledge extraordinary contributions to the company by individuals who have performed at the highest level to move the business. Before working at CNET Networks, Reider spent 14 years in high-tech publishing where she leveraged her expertise in advertising sales, promotions, research and marketing for publications such as Computer Gaming World, Computer Life and PC/Computing at Ziff-Davis Publishing.
Scott Ehrlich, CEO, Red Tie, Inc.: Scott Ehrlich has more than a decade of top-tier television and Internet management experience, serving in the senior management teams at Real Networks, Rivals.com and News Digital Media (Newscorp/Fox). In these positions, Scott has managed staffs of more than 200 employees, and annual budgets in excess of $40 million. He has negotiated landmark deals with major media entities in news (CNN, ABC News, The Weather Channel, CNET, WSJ.com), sports (NBA, NFL, NASCAR, MLB, PGA Tour, FOX Sports) and entertainment (E! Entertainment, CBS (Big Brother and Survivor), iFilm, Starz On Demand, Playboy) for the carriage, distribution and packaging rights to their content over IP, at various times managing relationships with four of the largest media companies in the world (Viacom, Disney, AOL Time Warner and News Corporation). Currently Scott serves as the managing partner in Impulse Media, a Seattle based digital business consulting company and Red Tie, Inc., a development company with offices in New York and Seattle. In the past year he has served as a consultant and advisor to top management at Sony Pictures Digital Networks (digital media business strategy), Rivals.com (senior corporate advisor), Infospace (search and directory application distribution), ABC News Digital Media Group (broadband and mobile digital media distribution), DivX Networks (content strategy and acquisition), iFilm, Inc. (senior corporate advisor) and Microsoft (digital media business strategy). Scott has overseen industry-changing initiatives and the development of ground-breaking applications in digital media. Expert in strategic planning, product and business development, he has been responsible for all content, revenue, product development, creative services, deal making, marketing, and long-term strategy. He is widely recognized as a leader in digital media, winning industry awards, serving as company spokesperson, and in high demand for public speaking engagements and panel appearances at industry conferences. Prior to forming Impulse and Red Tie, Scott served as Vice President of Media Acquisition and Distribution for RealNetworks, Inc. (Nasdaq: RNWK) In that role, he developed strategies, negotiated, implemented and managed product deals and relationships for the GoldPass and RealOne SuperPass services and drove growth of Real Networks' subscription services to more than 1 million subscribers. Previously, Scott was Executive Vice-President and General Manager for Rival Networks, the publisher of Rivals.com, where he oversaw all aspects of the business including advertising sales, e-commerce, content, business development, marketing, public relations and creative services. At Rivals.com, Scott grew the network from 350 niche sports sites to over 800, while fostering revenue growth in excess of 400%. He developed and executed the operations plan, business strategy and documentation for Rivals' S-1 filing, securing financing ($35M, Softbank, 2000) and significant distribution deals (Yahoo! Sports, 2000). In addition, Scott supported international development with Rivals UK and Japan.
Earlier in his career, Scott was the senior vice president and executive producer of News America Digital Publishing, with responsibility for all editorial, production, technology and product development for News Corporation's content-based digital publishing ventures, including FOX.com, FoxNews.com, tvguide.com and FoxSports.com. Scott has years of television management and consulting experience working with major broadcasting outlets other than Fox, such as NBC Cable, Twentieth Television, Paramount and McGraw-Hill Broadcasting. Ehrlich received his masters degree from The Graduate School of Political Management, now part of George Washington University and his undergraduate degree from Kenyon College.
Greg Demetriades, the CEO of Continental Vista Broadcasting Grou
p and its interactive digital broadcast networks, provides CVBG with his extensive business experience in IPTV, broadband video live and on-demand, broadband content services and broadband interactive media. For the past 11 years he has focused on Internet multimedia and delivery from point-to-point and for the past three years he has developed interactive broadband content, digital networks, digital network automation, interactive advertising using standard CPM models and interactive eCommerce all within one player during live and on-demand events. Greg is a recognized expert in interactive streaming media and a frequent speaker and participant in radio talk shows, television broadcasts and streaming-media events. He has been interviewed for articles in Newsweek, Athletic Business magazine (Jan. 2005), USA Today (Sept. 2004), the Houston Business Journal (Sept. 2004), the Daytona Beach News-Journal (Aug. 2004), Multichannel News (Aug. 2004) and other respected publications. He has lectured at Rice University and was recognized in MIT-Houston’s publication (Nov. 2002). He is also the author of "Streaming Media: Building and Implementing a Complete Streaming System" (ISBN: 0471209503), a book in the Professional Developers Guide Series. Published by John Wiley & Sons Inc. (March 2003). Greg is the driving force behind the success of Continental Vista which started by establishing its first market in Internet sports broadcasting with MSBN, a 24-hour sports network with over 2,000 live video broadcasts within 18 months including the University of Florida Gators, Rice University, Georgetown University, United States Olympic Committee, the Amateur Athletic Union and many others. CVBG supports many types of digital interactive networks including entertainment, video radio, and online seminars.Jeremy Allaire founded Brightcove in early 2004 with a vision for the
transformation of television with the Internet. As President of Brightcove, Jeremy leads the company’s technology, marketing and business development strategy. Prior to founding Brightcove, Jeremy worked as a technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity. Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia, where he helped define and launch the Macromedia MX platform for Rich Internet Applications, helping to evolve Macromedia Flash into a dominant platform for rich media applications on the Internet. Jeremy joined Macromedia with its merger with Allaire Corporation, where Jeremy was a co-founder and Chief Technology Officer. Founded in 1995, Allaire Corporation was a pioneer in using the web as an application platform, and its industry leading and award winning products power millions of websites, online services and business applications on the Internet.Paul Santello, SVP, Managing Director, Los Angeles, Carat Fusion: P
aul's role as SVP, Managing Director, Carat Fusion - Los Angeles connects him with a number of the company's largest clients, driving strategy and managing key relationships with partners including, Gateway, adidas, Hyundai, Kia, Jenny Craig, Taylor Made, UPN and New Line Home Video. Prior to joining the Los Angeles office, Paul had a similar role at Carat - San Francisco, working with high-profile B2B and B2C technology clients including Siebel, Peoplesoft, Palm, Adobe and TiVo. Before joining Carat in 2000, Paul managed high profile global clients for both the Leo Burnett Company in Chicago and Lowe, Lintas and Partners in San Francisco. In his spare time, Paul is quite active with home renovation projects and running marathons. He runs for charity, and to date has raised over $50,000 to support AIDS work in the Los Angeles area.Jeff Brooks, Managing Director, Atmosphere BBDO: Jeff applies a wealt
h of both traditional and interactive marketing expertise to his role as Managing Director of Atmosphere, a position he has held since January 2001. In this role Jeff is primarily responsible for driving digital strategy development for Atmosphere clients, as well as leveraging his strategic insights about the online channel to attract clients to the organization. Jeff’s unique abilities in this area have resulted in new client relationships for Atmosphere including Cingular Wireless, AOL, Citigroup, Diageo, Masterfoods, Pfizer and Emirates Airlines. Prior to joining Atmosphere, Jeff spent several years as Vice President of Business Development at Dash.com, a CRM company funded by Omnicom, AT&T Ventures and JP Morgan. While at Dash.com, Jeff developed online acquisition and retention marketing programs for leading online retailers, including Barnes and Noble, Dell, J. Crew and Travelocity. Jeff also developed strategic CRM partnerships with leading brand marketers including TD Waterhouse, United Airlines and Federated through the development of customized marketing and data products. Before Dash.com, Jeff spent 10 years in advertising in Media, Account Management and New Business assignments at leading agencies including Bates, Grey and Ogilvy & Mather. During this time Jeff developed diverse integrated brand marketing experience across multiple product categories, for clients including American Express, Procter & Gamble, Kraft Foods, Warner Lambert, American Home Products, Avis and Wendy’s. Jeff is a graduate of Hamilton College and lives in NYC with his wife and two daughters.