Wednesday, September 21 11:05 AM - 12:20 PM Track IV: The Artists Strike Back - Will DRM & Anti-Piracy Initiatives Destroy Digital Music? In the controversial period since the introduction of P2P in the late 90s, the voice of the artist in the file sharing debate has generally cut in two directions, indicating a conflict of interests. It is clear that the primary concerns of the artist surround independence, creative freedom and control of their art and their generally uneasy relationship with corporate culture color their position toward file sharing. While the libertarian strain of the artist would indicate a support for the basic free-content anti-establishment instincts of the consumer, as industry revenue declined, the concern of the artist to maintain a secure financial base and maintain copyright and integrity of artistic property became a larger concern. In the current state of the controversy, technology is rearing its head once again, creating new and better alternatives to file sharing, perhaps even making the future of P2P palatable to all sides. Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America Dave Jaworski, CEO, Passalong Networks Ty Roberts, founder & CTO, GraceNote Kelli Richards, President, The All Access Group, Moderator Additional speaker to be announced Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice. Dale (Ty) Roberts, Chief Technology Officer, Gracenote: Ty Roberts is widely recognized as one of the inventors of enhanced CD technology and is accredited with producing the industry’s first enhanced CDs. He joined Gracenote in November of 1998 after the company acquired ION, a multimedia and music technology company that he founded in 1993. Roberts serves as Gracenote’s chief technology strategist, providing technology direction and overseeing the creation of products and services that leverage the power of the Gracenote database to deliver information services. While at ION, Roberts produced the recording industry’s first enhanced audio CD titles, including David Bowie’s "Jump" and "Headcandy" from Brian Eno. He was the company’s lead technologist and innovator in adding multimedia content to traditional audio CDs. ION was also widely recognized as a leading provider of enhanced CD production tools utilized by recording and multimedia development companies. In September 1993, Bertlesmann Music Group created the first interactive record label after acquiring a 50 percent interest in ION. Prior to founding ION, Roberts was a founder and senior manager of LightSource, a software development company that produced multimedia and graphics editing software. Previously, he was a senior engineer at Pixar, where he created several award winning, Apple-based music applications including "Studio Session" and "Jam Session." Kelli Richards, President, The All Access Group: An established veteran in the digital music/media arena over the past two decades, Kelli Richards is President and CEO of The All Access Group where she connects the dots between major content brands, established artists, dynamic technology companies, and mainstream consumer brands to create innovative and profitable alliances. Kelli has rich experience as an executive and senior strategist with both mainstream entertainment (EMI, others) and technology (Apple Computer, SGI, Philips) companies, where she focused on developing traditional and digital music and entertainment initiatives for each. She also pioneered the first Internet-based artist subscription service, PatroNet, with rocker partner Todd Rundgren in the mid-90's & many other "firsts". Kelli recently co-authored the book/DVD "The Art of Digital Music: Creative Tips & Techniques from 57 Artists, Producers & Visionaries" (Backbeat Books, 2005). You can find more details about Kelli and her company, The All Access Group, on her web site at www.allaccessgroup.com. Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America: Albhy Galuten is Vice President of Digital Media Technology Strategy for Sony Corporation of America (SCA). In addition to his technological achievements, Mr. Galuten is a Grammy award-winning record producer, songwriter and arranger. Mr. Galuten joined SCA in March 2005, and is responsible for the Media Technology Group. The Media Technology Group assists with technology strategy and due diligence, research & development, relationships with the content industry and the development of standards. He reports to Phil Wiser, Senior Vice President and Chief Technology Officer of Sony Corporation of America and Co-President of the Connect Company of Sony Corporation, a global, cross-company organization that is building businesses around services and software for digital media. The Connect Company is fostering collaboration between the entertainment and hardware groups of Sony to deliver complete digital media product solutions. Before coming to Sony, Mr. Galuten was Senior Vice President, Advanced Technology, Universal Music Group. Under Mr. Galuten, eLabs and Universal’s Advanced Technology group provided: strategic advice to senior management in the technology space, performed technical due diligence of software, hardware and business systems, invented technology and filed patents. Under Mr. Galuten, the group also managed standards participation, negotiated technology licenses and provided technical support for lobbying efforts and trade organizations. Before working at Universal, Mr. Galuten was a Vice President at ION where he created and developed the Enhanced CD. Prior to working in technology Mr. Galuten was a musician and record producer. In 1978 he won two Grammy awards including Producer of the Year. His original compositions and orchestrations for Film, Theatre and on record have won him a Dramalogue Award and two BMI Awards. During his music career which spanned more than 20 years, Mr. Galuten worked with numerous multi-platinum artists, produced eighteen No. 1 singles, and generated sales of more than 100 million records. Dave Jaworski, CEO of Passalong Networks: As founder and CEO of PassAlong Networks, Dave Jaworski is responsible for ensuring the company offers the best possible experience to the consumer and the richest media platform to its business customers. This involves setting the technical and strategic vision for the company while leading the day-to-day operations. Jaworski spent the last 20 years in various management positions for technology companies ranging from start-ups to multibillion-dollar corporations. Early in his career, Jaworski put his computer science degree to good use at a pre-public Microsoft where he spent eight years, receiving the first Bill Gates Chairman's Award for Excellence. At Microsoft, Jaworski was responsible for 80 percent of the U.S. retail sales budget as well as heading up U.S. sales operations and Microsoft University. He also ran technical teams, including all U.S. systems engineer training and development, and developed international experience while running national sales at Microsoft Canada. Jaworski went on to launch several successful software companies and to head a technology team that architected and implemented an e-business platform for the sale of music and management of content on the Internet. PassAlong Networks is a culmination of Dave's interests, combining his tech experience with a passion for music he developed growing up in Winnipeg, Canada, where he was a radio DJ and a garage band guitarist.