2:15 PM - 3:30 PM
Track III:
Rethinking Advertising: VOD, DVR, Broadband & Mobile - New Video Platforms, New Video Paradigms
In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to VOD, Mobile and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base.
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Blake Krikorian, CEO, Sling Media
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Tim Hanlon, Senior Vice President/Director, Emerging Contacts, Starcom MediaVest Group
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator
Martin J. Yudkovitz, Senior Vice President, Corporate, Strategy and B
usiness Development, The Walt Disney Company: Martin Yudkowvitz is Senior Vice President, Corporate Strategy and Business Development at The Walt Disney Company. Prior to joining Disney, Marty was President of Tivo, taking that company to it present position of industry innovation. Prior to Tivo, Marty was an executive vice president at NBC, where over the last 20 years he played leading roles in the development and launch of CNBC, NBC’s first entry into cable TV, MSNBC, NBC’s second cable TV venture, and MSNBC.com, the world’s leading Internet news site. During his tenure, Marty also founded NBC Digital Media, and both created and supervised NBC’s extensive relationship with Microsoft, which resulted in the successful and profitable joint ventures of MSNBC.com, NBC.com and NBCSports.com. Marty holds a Bachelor’s degree from Rutgers University and a JD from Columbia University School of Law.Blake Krikorian, CEO and Co-founder of Sling Media, Inc.: An experien
ced entrepreneur, Blake Krikorian co-founded Sling Media after founding and serving as the CEO of id8 Group Holdings, a firm that advised industry-leading companies on product strategy and invested in new product creation. id8 Group’s client list has included, among others, Microsoft, AMD, ARM Ltd, AT&T, Toshiba, Hitachi, Vulcan, Inc., Samsung Electronics, and Time Warner. Blake began his career at General Magic, which created the Magic Cap operating system for mobile intelligent communicators and Telescript, an agent-based network programming language for the emerging electronic marketplace (pre-Internet). At General Magic, Blake assisted industry-leading telecom and consumer electronics companies, including NTT, Sony, Mitsubishi Electric, Sanyo, OKI, and Matshusita/Panasonic, in creating and defining new products, and establishing new partnerships. In 1994, Blake co-founded the Philips Mobile Computing Group, which was funded by Philips Electronics. As group product manager, he built and co-led the team that defined, created, delivered, and marketed the award-winning Velo 1 Windows CE Handheld PC and its associated product line. Immediate following Philips Mobile Computing Group, Blake was Senior Vice President at Metis Associates, an information technology consulting firm and incubator of core technology companies. He led the creation of Metis’s first incubated company, Mainbrace Corporation, which developed and licensed software technologies and manufacture-able device platforms to system OEMs, service providers, and semiconductor vendors. Blake also served as the company’s president for the first two years of its operation. Mainbrace was acquired by BSQUARE in 2000. Blake holds a Bachelor’s Degree in Mechanical Engineering from UCLA.Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight: Warren Schlichting is responsible for new business opportunities at Comcast Spotlight. These include the development of advertising products and ad-supported programming designed to take advantage of Comcast’s digital infrastructure including iTV, VOD, high speed data, and VOIP. Warren also oversees interactive advertising sales activities for products such as search, banner and streaming inventory across Comcast's various Internet properties including Comcast.net, Vehix.com and ESPN Clubhouses. Prior to joining Comcast Spotlight in August 2002, Warren served as chief executive officer of Hiwire, a software technology company that allowed Internet radio stations to replace on-air broadcast commercials with targeted local online commercials. Hiwire provided software technology and advertising sales services to Clearchannel and other major Internet radio broadcasters in this endeavor. Warren has also served in executive capacities with the William E. Simon Group and Morgan Stanley & Co. Warren holds an AB in Economics from Harvard University.
Tim Hanlon is Senior Vice President/Director, Emerging Contacts for
Starcom MediaVest Group, a global media services network of Publicis Groupe, S.A. He is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California.Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable: Bienstock Consulting was founded by Terry S. Bienstock to provide strategic and operational advice to media, technology, and telecommunications companies involved with video, data or voice applications in the consumer market. After more than twenty years as a lawyer and consultant to the cable, internet and telephone industries, Bienstock became Executive Vice President and General Counsel at Comcast Cable, where he spent three years as an integral part of the senior management team, reporting to the President. At Comcast, Bienstock achieved numerous significant accomplishments that enabled the successful acquisition of AT&T Broadband, as well as the integration and optimization of that company. Comcast counted on Bienstock to advise on important strategic decisions in all operations of the Cable Division, including deployment of new products, programming, strategic alliances, regulatory policy, sales, marketing, and customer service. Comcast Cable relied on him to lead the legal, state and local regulatory functions. He was also responsible for Comcast University, the corporate-wide training function for all levels of Comcast employees, from senior management to call center employees and service installers. Bienstock also led the development and implementation of Comcast’s Video-on-Demand (VOD) platform, a critical component of the company’s future growth plans.