2:15 PM - 3:30 PM
Track I:
Adult Industry Business Models: Understanding the $10B Opportunity and How Adult Pushes Technology To Mainstream
Within the entertainment industry, the adults-only sector has been at the forefront of technological and business model innovation. Whereas many mainstream companies have struggled to adapt to the rapidly changing world of digital media, the adult sector has exploded in the past decade and is now worth an estimated $10+ billion a year. Digital Hollywood has assembled a panel of the industry's leaders from the most respected companies to discuss winning ideas to the current cutting-edge trends. Content optimization across multiple platforms such as membership sites to broadcast to mobile. From downloads, VOD, PPM to viral clips. Also, up-and-cross-sell strategies, traffic generation and content management will be discussed. With the adult industry's proven track record, this seminar is a sure bet for getting ahead of the curve. Don’t miss this seminar.
Katie Smith, Director, Online Subscription Business, Playboy Entertainment
Aly Drummond, Director of Online Marketing, AVN Publications
Joy King, VP of Special Projects, Wicked Pictures
Gregory Clayman, President, VS Media
Spike Goldberg, CEO, Homegrown Video
Tom Hymes, Communications Director, Free Speech Coalition, Moderator
Aly Drummond, Director of Online Marketing, AVN Publications: "The
inimitable Aly Drummond is a prominent and candid online adult industry veteran known for her wide array of accomplishments in online marketing. Ms. Drummond helped develop one of the earliest and largest adult affiliate programs online and is currently the Director of Online Marketing for Adult Video News, the adult industry’s leading media network."Katie Smith, Director, Online Subscription Business, Playboy Entertain
ment Group: Katie Smith joined Playboy in May of 2005. As the Director of the Online Subscription Business, Smith is responsible for strategy and product development to drive consistent membership growth across Playboy's online subscription business. She is responsible for developing and optimizing customer acquisition and retention strategies. Her day-to-day activities include optimizing ROI on organic traffic, internal marketing efforts and cross-platform assets while also developing and executing on a plan for reaching consumers outside of the Playboy universe while effectively managing ROI on such efforts. Prior to joining Playboy, Smith was the President of 3ob.com (THROB), a strategic marketing and business development agency in Los Angeles. Smith has also served as the Director of Corporate Marketing for AVN (Adult Video News) and as the brand manager for Erotic Networks where she was instrumental in the development strategy and marketing of several successful web sites, including TEN.com. Smith began her career in digital media in 1997, with the development of FrontierCoop.com, one of the first successful e-commerce sites in the holistic health industry, and she also worked in the ad and online department for LAWeekly. Smith will be one of the women featured in the upcoming book ‘Naked Ambition’ which is an in-depth look at influential business women with the adult entertainment industry. She is based in Playboy’s Los Angles Media Center office.